millennials in wic: reaching · • identify 2 ways that wic application, enrollment or...
TRANSCRIPT
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Millennials in WIC:
Reaching Today’s Young
Parents
December 2016
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Communicating with millennials
Keeping WIC valuable and relevant
Maggie Rasnake, MPH, California WIC
Association
Local WIC Agency Guest Speakers
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Objectives By the end of the webinar, attendees will be able to:
• Describe at least 3 aspects of the millennial generation that have been consistently found in market research.
• Identify 2 ways that WIC application, enrollment or certification could be modernized or made more efficient.
• Identify 2 types of organizations outside of WIC that could provide strategies for modernization.
• List 2 places where WIC participants might work, live or play that could be a new location for WIC services.
• Describe how they might advocate for modernization of WIC services for education, application, enrollment or certification.
• Describe 1 action local agencies might take to work on modernization of WIC services for education, application, enrollment or certification.
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Questions? Comments?
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What do we know about millennials?
What do we know about millennials?
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Market research
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Research on WIC millennials
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What does this mean for WIC?
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Creating a relationship
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Directly involved in learning, not passive recipients
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MyWIC
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WIC redesign 1) Online enrollment, certification, benefits
2) Online education and breastfeeding support
3) Workforce transformation
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Streamlining application, enrollment and certification
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Nutrition and breastfeeding services
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Online options
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Online options
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In-person WIC not going away
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Follow-up and dialogue
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Reaching families where they work and shop
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Other sites for WIC services
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MyWIC
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Policy action recommendations
1) Redesign nutrition services with new MIS and EBT.
2) Streamline certification and in-person appointments.
3) Update regs for online and social media approaches.
USDA and State WIC programs should:
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Policy action recommendations
WIC advocates should:
4) Promote pilots to test new education and service delivery.
5) Work for changes in 2020 Reauthorization for redesign of services.
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Policy action recommendations USDA, State and local WIC agencies should:
6) Redesign staff training for new skill base.
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California WIC Association Healthy Families… Strong Communities… Bright Futures!
• Webinar recording and slides will be available at www.calwic.org/events
• Receive the Flash newsletter! http://calwic.org/news-a-publications/wic-flash