LexisUp: MILLENNIALS & FOODCapturing Millennials’ food trends

Millennials are health conscious and increasingly looking for wholesome food…

In fact over half of Millennials, as alternative to refined white sugar, prefer…

&59%

BROWN

SUGAR 52%

HONEY

Millennials opt to a healthy lifestyle and show a preference for organic and natural food…

30%Total Sample

30% 17

%

As a matter of fact, they less frequently use artificial sweeteners…

Adult Population

Millennials

ARTIFICIAL SWEETENER

…whilst they consume more and more natural sweeteners, such as Stevia…

39%Millennia

ls 29%

STEVIA

Adult populati

on

In terms of food choices, Millennials are early adopters and open-mindedto different culinary cultures…

…and they are likely to consume maple syrup and more familiar with amasake than previous generation…

4%Millenni

alsVS. 1%Total

15%Millennial

sVS. 9%Total

Considered a tasty alternative to

traditional sweeteners, fitting new and different culinary cultures

Sought after and sophisticated ingredient, able to get

interest and curiosity…

Perceived as innovative and

trendy, predominantly popular among

health conscious women

Stevia, Amasake and Maple Syrup are in tune with Millennials’ food trends

STEVIA AMASAKE

MAPLE SYRUP