October 3, 2012

PEOPLE

LEE BUSHKELLVP of Media SalesPGA TOUR Digital & PGA TOUR Entertainment

MARTY CONWAYVP, Sports MarketingIMRE

ANDREA HARRISONDirector, Digital EngagementPepsi

CHARLES METZGEREVP, Chief Marketing & Communications OfficerDetroit Pistons

TODAY’S PLAYS

PLAY #1: SEGMENT TRENDS

Source: BCG Analysis, Note: Size of word indicates frequency of response

PLAY #1: SEGMENT TRENDS

Source: U.N., Department of Economic and Social Affairs

PLAY #2: SHIFT TO MOBILE FROM DESKTOP

Source: Neilsen Q1 2011 Mobile Connected Device Report

PLAY #2: SHIFT TO MOBILE FROM DESKTOP

Source: SymphonyIRI Retailer & Brand Loyalty Survey, Q2 2012

PLAY #3: SOCIAL

• They are more comfortable with advanced technologies• They expect services to improve their lifestyles and event experiences• They anticipate that advanced technologies will improve their sports event

experiences• Advanced technologies are a prerequisite for engaging Millennials in sports

*Acatel-Lucent Research

PLAY #4: BUYING POWER

Source: comscore, 2012

PLAY #5: GENDER TRENDS

Source: Neilsen

PLAY #5: GENDER TRENDS

Questions & Answers

MILLENNIALS & DIGITAL NATIVES AS SPORTS FANS