MiliooneThe e side of business

E-Commerce with Unlimited Opportunities

2007 2008 2009 2010 20110

100000

200000

300000

400000

500000

600000

210,000

298,000

384,000

457,300

513,100

46,41074,000

108,000

160,510193,950

CNNIC: Comparison of China’s number of netizens and number of online shoppers

Number of netizensNumber of online shoppers

China’s e-commerce sector has been growing very fast. As of 2011, China’s total number of netizens reached 513 million and number of online shoppers reached 194 million. The numbers are still growing

E-Commerce with Unlimited Opportunities

The transaction volume of China’s online shopping market during 2006-2015

Source: iResearch

0

5000

10000

15000

20000

25000

30000

RMB 100 million

2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e

The transaction volume of online shopping2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

The percentage in the total retail volume

China’s online retail market has been growing remarkably, and its percentage in China’s total retail volume is increasing on a yearly basis.

E-commerce with Unlimited Opportunities

B2C represents the future direction of e-commerce: The size of the B2C online shopping market is growing year after year, whereas the C2C market is shrinking.

2009 2010 2011 2012e 2013e 2014e 2015e0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%92.2%

86.3%

76.8%70.2%

66.2%62.2% 59.3%

7.8%13.7%

23.2%29.8%

33.8%37.8% 40.7%

Percentage of C2C transactions (%) Percentage of B2C transactions (%)Source: iResearch

Structure of the transaction volume of China’s online shopping market during 2009-2015

Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion

Mission

Milioone is an Italian limited company operating in the field of eCommerce.

Milioone operates from Milan (soon Zürich and Paris) and Shanghai with a focus on serving European customers looking to tap into the vast potential of the Chinese eBusiness market.

Milioone also serves Chinese web clients interested to sell services and goods into Europe

Milioone is totally independent, 100% financed by Italian shareholders.

Milioone (Shanghai) Consulting Co.Ltd is a WOFE and obtained the Chinese business license already in 2011.

eBusiness Services

Milioone provides the following eBusiness Services for the Chinese market:

• ANALYSIS of eBusiness requirements• LOCALIZATION of the web site • MANAGEMENT of the online project• Online COMMUNICATION of the brand• OnLine SELLING

How we would get you started

• Market Entry – Market assessment– Marketing plan– Branding for the Chinese market

• Local Presence– Localization and Website Design for the Chinese market – Establishment of access at an authorized Internet Content Provider– Maintenance and backup of hosted service

• Communication – Strategic communication SEO Web Analytics and Web Campaigns – SEM Services

• eCommerce– Localization of the eCommerce site– Flagship store production into the best Malls

Partners

Milioone works with selected partners

IT Partners

Milioone partners with two Chinese IT companies software providers

• QiaoLab provides the web production

• Gridsum provides SEO and SEM

Presentations of both partners have been attached to this presentation

eCommerce partners

Milioone produces flagship stores mono-brand B2C into the best shopping mall

• 360buy.com

• Tmall.com

Presentations of both partners have been attached to this presentation

360buy Group21.8%

Tmall.com54.6%

Tecent B2C4.5%

Suning.com4.2%

Amazon.cn2.9%

Coo8.com2.1%

Vancl.com1.8%

Dangdang.com1.3%

Yihaodian.com1.2%

Others5.6%

Source: iResearch, Q3 2012

Chinese market share B2C Shopping Mall

Administrative Partners

Milioone has a strong relation with

• Bank of China• Grant Torton China

To solve all administrative and finance matters

Payment solution partners

Milioone has a long-term partnership with:

• Alipay• Payease

Payment system companies for the eCommerce official site and for the flagshipstores

Advantages of working with Milioone

• Well introduced in the Chinese market • Local presence in Shanghai• Experts in branding and re-branding• Successful collaboration experienced business development

professionals

Working with Milioone as your single point of contact will reduce complexity and increase the speed to market for a fast return on your investment.

Case Studies

• YOOX.com

• Ferrari Automotive SpA

• Inter FC

• Pal Zileri

• Prada

• Ittierre SpA

YOOX

• Brief: – Find a payment solution in China– Value the entrance into the

shopping mall– SEO for yoox.cn

• Solution:– Partnership with:

• Alipay and Payease for the payment solution

• Tmall for the shopping mall • Gridsum for the SEO

• Results:– Alipay and Payease are the

trusted payment system of Yoox.cn and all the site powered by Yoox

Ferrari Automotive SpA

• Brief: – SEO and SEM campaign– Value the entrance into the

eCommerce market• Solution:

– Partnership with:• Alipay and Payease for the

payment solution• Tmall for the shopping mall • Gridsum for the SEO and SEM

• Results:– Gridsum made a large SEO

and SEM campaign on 2012 for an Italian brand in China

– Alipay and Tmall organized the start up of the eCommerce in China for Ferrari

Inter FC

• Brief: – Value the entrance into

the eCommerce market– SEO and SEM

• Solution:– Partnership with:

• 360buy.com and Tmall for the shopping mall

• Alipay and Payease for the payment solution

• Gridsum for the SEOand SEM

• Results:– Start of the eBusiness

activity previewed in mid 2013

Prada

• Brief: – Value the entrance into the

eCommerce market– SEO and SEM

• Solution:– Partnership with:

• 360buy.com and Tmall for the shopping mall

• Alipay and Payease for the payment solution

• Gridsum for the SEO and SEM

• Results:– Start of the eBusiness

activity previewed in end 2013

Pal Zileri

• Brief: – Chinese version of the official web

site– Value the entrance into the

eCommerce market– SEO and SEM

• Solution:– Partnership with:

• 360buy.com and Tmall for the shopping mall

• Alipay and Payease for the payment solution

• Gridsum for the SEOand SEM

• Results:– Web site localized– Start of the eCommerce activity in

mid 2013

Ittierre SpA

• Brief: – Chinese version of the official web

site– Value the entrance into the

eCommerce market for Hitgallery– SEO and SEM for Hitgallery

• Solution:– Partnership with:

• 360buy.com and Tmall for the shopping mall

• Alipay and Payease for the payment solution

• Gridsum for the SEOand SEM • QiaoLab for the software production

• Results:– Project for the Web site localization– Start of the Chinese eBusiness in late

2013

The e-Team

Milioone works with more than ten freelancers in Shanghai that have the creative and IT skills to meet all your requirements

Claudio Ferraris

CEOOver 20 years experience in strategy, management and implementation of digital solutions including web based application development, online branding, marketing and advertisement, customer relationship management (CRM) and mobile device solutions. Very senior expertise in business development, client relationships and interaction required for selling and justifying large scale online and mobile initiatives. More than 10 years of experience into the Chinese web.

Karin Elvebakk

Partner, EuropeVersatile business developer with fifteen years of experience in IT, complex projects, digital content and trade consulting. Karin has a successful record in international business and brings a strong sense of strategic direction, high attention to detail with a focus on excellence in customer service.

Zheng (Alwyn) Wu

China General ManagerDigital Business Evangelist with ten+ years' experience of Marketing Consulting (SEM, SEO, Web Analytics, User Experience, Social Media and Localization), Marketing Communications, Partner Relationship, Business Development, Entrepreneurial Finance and Project Management among Great China region.

What’s in a name

The name Milioone is inspired by Marco Polo and his famous book.

He was a shining star in China and the first Italian known to establish intercultural relations with an aim to do business.

The two “oo” in the name creates an eight “8” in the logo - the lucky number in China. The red stands for positivity.

Milioone operates in a market that can bring extraordinary opportunities to European companies that seek to explore the huge Chinese end user market as Chinese customers reach out to buy “Italian-style” or “European-style” brands.

The very key to success in this market is the web

Milioone is your trusted partner in China!

Location

Shanghai

57F , SOHO The Exchange,No 1486 Nanjing W Rd (299 Tong Ren Rd), Shanghai, PRC, 200040

Milan

6 Via Crocefisso, Milan, Italy,20122

Claudio Ferraris

claudio@milioone.com

Thank you