Milena Popova

3 April 2012, Plovdiv

New initiatives of Europeana

And as of now, we have ….

• 120 aggregators and other data providers,

representing ...

• 2,200 museums, libraries, archives and

audiovisual collections, which have

contributed ...

• 21,858,071 digital objects, of which

almost ...

• 2,000,000 are in the public domain.

and g

rowin

g!

Strategic plan 2011-2015

Aggregate

•Extend the network of aggregators

•Improve the quality of the metadata

•Represent the diversity of our cultural

heritage

Build the trusted source for cultural heritage

Partner network

Objective: Facilitate the development of a strong partner network

Domain National

Museums

Libraries

Archives

Support National and Vertical aggregation

10 workshops

New Partner Development

PublishersCreative Industries

Public-private partnerships

5 publishers

API Implementations

150 Implementations

Support the Europeana Network

Increase diversity and participation

Content

Objective: To improve the overall quality of the content repository with a special emphasis on AV material

150 thousand

AV

Image

Text

14 million

6 million

300 thousand

20 million

2011

Sound

Sound

24 million

2012

450 thousand AV

16 million

7 million

550 thousand

Image

300% increase17% increase

Facilitate

•Share knowledge among heritage professionals

•Foster Research & Development

•Strengthen Europeana’s advocacy role

Support the cultural heritage sector through knowledge

transfer, innovation & advocacy

2011 2012 2013

ApeNetApeNet APEX

4 projects subcontrating?

Euoropeana Collections 1914-1918

EuroPHOTO

ARROW Plus

PATHS

Natural Europe

Linked Heritage

OpenUp!

ECLAP

Europeana Regia

Judaica

Digitising Contemporary Art

ThinkMotion

> 12 contributing projects

2011 2012 20133

ASSETSASSETS

PrestoPrimePrestoPrime

European LibrariesEuropean Libraries

EUScreenEUScreen

CARARECARARE

HOPEHOPE

Wiki UploadWiki Upload

Participate in 1 new partner project

BHL EuropeBHL Europe

Europeana InsideEuropeana Inside

CommitCommit

Europeana Version 2Europeana Version 2Europeana Awareness

Europeana Awareness

Europeana Version 1Europeana Version 1

Europeana EducationEuropeana Education

Europeana ResearchEuropeana Research

2 core projects, 2 new proposals

Track 1: Connecting Society Through Culture

Track 2: European Cultural Commons

Cyprus Presidency (26 October)

(Europeana Network AGM

Awareness Kick-off (KB, 25-27 Jan)

Community collections(Public Libraries)

(Burgos, 9/10 October)

2.3 PR & Corporate Communications (events)

Hack Days

A B CDan

mar

k

Belgi

um

Pola

nd

Jan Jul DecJun AugMay Sep Oct NovFeb Mar Apr

Community Collections Training (Oxford, 7/8 Feb)

Community Collections A

B

C

D

E

Dublin (20/21/22march)

Slovenia (27/28/29 march

)Danmark

Preston- UK 9/10/11 march)

Luxemburg (5/6/7 march)

Awareness Event (Brussels, 9 May)

Europeana /Plenary(Leuven,13/14/15 Jun)

Digital Agenda Assembly(Brussels, Jun 21/22)

Danish Presidency (Kopenhagen, 18/19 April)

Awareness WP1

2.3 PR & Corporate Communications (Jon Purday)

Ambassadors group

10 meetings5 ambassadors

AA

Jan JulFeb Mar Jun AugMayApr Sep Oct Nov

Community Collections (5 countries)

Hack Days(3 countries)

Danish Presidency event

Cyprus Presidency event

Irele

and

Luxe

mbu

rg

UK

J

PR campaigns in 10 countries + Ambassadors groupPR plan

Denm

ark

Belgi

um

Germ

any?

Community collections(Public Libraries)

(Madrid, ?)

AA

Network Comms Programme

setup comms network

Masterclass Europeana Pro

Professional Blog

Objective: Improve the awareness of Europeana in all EU countries

Slov

enia

Denm

ark

Awareness WP1

Distribute

•Upgrade the Europeana portal

•Put content in the users’ workflow

•Develop partnerships to deliver content

in new ways

Make heritage available wherever users are whenever they want it.

Engage

•Enhance the user experience

•Extend our use of social media

•Broker a new relationship between

curators, content and users

Cultivate new ways for users to participate in their cultural heritage

• Quick & easy overview of all channels and entries• Colour filtering of channels• Point of contact for each content• Credit provider• Licensing

Europeana Editorial Calendar

Work Flow

Create

• Review calendar and research topics• Create content and assign Europeana objects

• Submit content and select appropriate channels

Europeana Partner

Europeana Office

• The fastest growing social network

• Engaging:

•People can “re-pin”, like, add to your boards & add comments

•Visual ‘social bookmarking’

• Now at 12MM users (March 2012) and growing fast

• 80-90% of user is female (!)

• Lifestyle, art, design, travel, interiors (and weddings!)

• Lots of (untapped) potential for GLAM institutions

Europeana portal: PD material about art, fashion, travel

follow &follow back

‘re-pin’

&

“pin” from Portal

onto our Pinterest

boards

‘re-pin’

‘like’

plaatje

&

• Europeana: 11 boards to ‘test drive’ Pinterest

• Most popular boards: over 400 followers

• Art Nouveau & Books & Print

• Aim: collaborations with partners: co-curate boards

• Grow our network & visibility

• Offer engaging experience for end users

• Learn from our users (behavior, interests)

• Increase referral traffic

Milena Popova

Milena.Popova@kb.nl

Thank you!