mikita manko at u xpeople.by
DESCRIPTION
UX, media and entertainmentTRANSCRIPT
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@ Никита Манько / Mikita Manko
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@ Никита Манько / Mikita Manko
UX tips & tricks in Media and Entertainment. UX by
feedback
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Никита Манько, sr. so1ware engineer @ EPAM @MikitaManko
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Levels of UX
1. ___________ 2. ___________ 3. ___________ 4. ___________
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Theory (self-education)
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Levels of UX
1. Theory (self-education) 2. ___________ 3. ___________ 4. ___________
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Battle.net
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My new site
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Blizzard’s site
My new one
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External experience
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by Dieter Rams 1958
Braun T3 iPod 1-st generation
by Sir Jonathan Ive 2001
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Levels of UX
1. Theory (self-education) 2. External exp. (adoption) 3. ___________ 4. ___________
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Standards
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Standards • Web Content Accessibility Guidelines (WCAG, WCAG2.0,
WCAG20-TECHS) • Web Accessibility Initiative (WAI, WAI-ARIA1.1) • User-centered design (UCD), Human-centered design (ISO)
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Standards
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Levels of UX
1. Theory (self-education) 2. External exp. (adoption) 3. Standards 4. ___________
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Invention
*drugs may cause health problems
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Invention
little bit LSD
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Levels of UX
1. Theory (self-education) 2. External exp. (adoption) 3. Standards 4. Invention
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Media & Entertainment 1. Watching videos 2. Likes/Ratings/Shares/Re-Shares/… 3. Commenting/Replying
First of all - Authentication
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Auth
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Auth
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Auth overlay - SignIn
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Auth overlay - SignUp
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Too Complex
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Focus
“Focus is about saying No.”
- Steve Jobs
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Simplicity “Simplicity is the ultimate sophistication.”
- Leonardo da Vinci
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Simplified SignIn 1
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Choice
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Simplified SignIn 2
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Simplified SignUp
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Quality “Good is the enemy of great.” - Jonathan Ive
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Social Publishing
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Social Publishing
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Conversion Report tracking Results
No (20%) Yes (20%) Close (60%)
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Social Publishing
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Conversion Report tracking Results
Yes (30%) Close (70%)
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Social Publishing
TBD: Just add here something like “Your friends Mike, Nik and Melissa have already clicked ‘Yes’ ”
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Conversion Report tracking Results
Yes (80%) Close (20%)
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Eye Tracking EyeTracking is almost mind-reading
Find out more: • imotions • eyetracking-tools.com • eye tracking glasses
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Simplify “Everything Should Be Made as Simple as Possible, But Not Simpler”
- Albert Enstein
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Simpler then Simple == Complex
iPhone – one button (simple)
Samsung – no buttons (simpler)
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Resume - Simplify - Use Standards - Be careful with LSD
Thanks!