mikewhite.co.uk [A BRANDING OVERVIEW]

A Branding Overview of

mikewhite.co.uk

mikewhite.co.uk [A BRANDING OVERVIEW]

The success of mikewhite.co.uk depends upon its readers. Online interest is first provoked by the emotional reaction generated from branding. This booklet briefly covers how Michael White has constructed his blog and online presence in order to appeal to audiences. The tagline for mikewhite.co.uk currently exists as ‘Musings of a PR Student’. Mike White was chosen as the title in order to promote the fact he is a PR student. When the reader remembers the title of blog they in turn remember the author behind the content.

mikewhite.co.uk [A BRANDING OVERVIEW]

mikewhite.co.uk [A BRANDING OVERVIEW]

Colour schemes on the blog must be fluid throughout. Using primary colours allows for scope due to greater transparency across a range of different monitors. To this effect a number of secondary colours can easily be used to bring the blog alive.

As the observant will notice the blog theme used is not designed by Michael White but instead Theme Junkie. Regardless it was chosen for its qualities and has since been marginally personalised. The fact it is possible to get a personal blog appearance for free is a credit to the WordPress platform.

mikewhite.co.uk [A BRANDING OVERVIEW]

mikewhite.co.uk [A BRANDING OVERVIEW]

Layout must be both pleasing and functional. A blog’s format will change dependent upon level, frequency and nature of content. As mikewhite.co.uk is a content prolific website the homepage features the latest articles, at the same time showcasing feature articles.

One of the challenges of blogging is knowing that the content you posted today could get forgotten tomorrow. By clearly allowing users to use tags, categories, search and related reading it is possible to keep old content alive. This will assist to promote the blog in the long run.

mikewhite.co.uk [A BRANDING OVERVIEW]

mikewhite.co.uk [A BRANDING OVERVIEW]

After a blog has been live for a period of at least 3 months it is possible to use tracking data in order to adjust design. In its history mikewhite.co.uk has had four different design changes based on user feedback. Google Analytics can show the percentage likelihood of a user’s content selection on the blog. What would you have changed?

mikewhite.co.uk [A BRANDING OVERVIEW]

mikewhite.co.uk [A BRANDING OVERVIEW]

No matter how visually appealing a blog may be it is still reliant upon its name. Due to this a lot of outside branding is necessary so that visitors have understanding of who Michael White is and why he should be a reliable source of information. This is done through effective SEO optimisation, Social Networks and outside articles.

Michael White on behindthespin.com

mikewhite.co.uk [A BRANDING OVERVIEW]

mikewhite.co.uk [A BRANDING OVERVIEW]

End.

This document is only intended to example some of the

basic factors behind blogging. The technicalities can be

covered in future blog posts if requested.