mike’s bikes simulation
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Mike’s Bikes Simulation. Chain Reaction. Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674. Chain Reaction – Financial Results. Sales $5,873,426 Number of Units Sold $16, 070 Costs of Goods Sold $3,095,623 Profits $489,025 - PowerPoint PPT PresentationTRANSCRIPT
Chain ReactionMike’s Bikes Simulation
Dylan Frank - 201102689
Jenna Jeffrey - 201001350
Dylan Scammell - 20110365
Hilary Muth - 201003674
Sales $5,873,426
Number of Units Sold $16, 070
Costs of Goods Sold $3,095,623
Profits $489,025
Shareholder Value $8.58
Earnings Per Share $.489
Chain Reaction – Financial Results
Horizontal Analysis of Income Statement
Gross Margin Decreased by 22% from 2012.
Total Expenses Increased by 38% from 2012
Total Other Income Increased by 16% from 2012
Net Income Decreased by 66% from 2012
Chain Reaction – Marketing Strategies
Price - Our price increased by 8.33% from 600 per bike to 650 - Firm 1 bikes are priced at $500 , which is the next highest
competing price- Industry average is $507
Place - Chain Reaction’s high-end quality bikes are placed in Sports
Stores and Bike Shops
Promotion
Chain Reaction – Marketing Analysis
Overview of Firm Sales Performance
Why?
Conclusions
Questions & Comments