@MikeReiner

The Startup Game

@MikeReiner

Poor Questions

&

Poor Stories

Startups Ecosystem

Startups

Lack of

Validation

Startup Stages

Lack of validation

Proper Validation

The Mom Test

Dear Mom,

Don’t you think I’m great?

Love,

Your kid

Everybody will lie, not just your mom

Go out and talk to your customer!!!

Startups

Go out and…

Talk about their life, not your idea

Ask about specifics in the past

Future-tense opinions are lies

You gain nothing by convincing them

Bad Questions

Do you think it’s a good idea?

Would you buy a product which solved this problem?

How much would you pay for this?

Anyone will tell you that your idea is great…

…if you annoy them long enough

Better Questions

How do you currently deal with this problem?

When does this problem pop up?

Please show me how you...

How much money does this problem cost you?

I Wish I Knew This Sooner

How do you currently deal with this problem?

When does this problem pop up?

Please show me how you...

How much money does this problem cost you?

Startups Ecosystem

Ecosystems

Ecosystems

Don’t attempt to build the next Silicon Valley

It’s all P2P

If Silicon Valley is

the baseline…

.

.If Silicon Valley is

the baseline…

Then London is here

Entrepreneurs

GovernmentSupport

Universities and Science

Parks

Incubatorsand

Accelerators

Experienced Mentors

Angel and Venture

Investors

Early Adopters &

Partners

The basics need to be in place

Create amazing experiences

Stand out

Create Stories

Tell the story

Story about…

Story about…

Startup Chili?

TechCity London?

When I moved to Estonia…

Example – Startup Hub

Example – Education

Degree without thesis?

Example - PR

Co-President?

Virtual Citizen?

The

Puck

Accelerator -> Validator

When you accelerate **** it

might briefly look like

chocolate, but certainly won’t

taste like it

Europe connecting hubs

I saw the angel

in the stone and

carved until I

set him free. Michelangelo

@MikeReiner

Thank you