mike elms hotcourses inc. oklahoma city
TRANSCRIPT
Mike Elms – Hotcourses inc.
Oklahoma City
October 26th 2011
Internet users growth
111 137
210
298
384
457
0
50
100
150
200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010
Mill
ion
s
Internet users in China Internet users in India
Internet users in Korea
40 42 46
50
81
100
0
20
40
60
80
100
120
2005 2006 2007 2008 2009 2010
Millio
ns
31.6 34.1 34.8 35.3
37.5 38.6
0
5
10
15
20
25
30
35
40
45
2005 2006 2007 2008 2009 2010
Mil
lio
ns
Internet growth
Source: internet world stats 2010
0
5,000,000
10,000,000
2003 2005 2007 2009 2010
150,000
2,450,000
4,700,000
7,769,000
9,800,000
Saudi Arabia
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
2000 2005 2007 2008 2009 2010
200,000
10,711,000
16,737,000
20,669,000
22,779,000 24,269,000
Vietnam
Data source: World Bank, World Development Indicators - Last updated Apr 26, 2011
Sources of information for International Students
Order of importance/influence
China
School website
Search engines
Exhibitions
Friends/family
Agents/Advisors
India
School website
Search engines
Exhibitions
Friends/family
Magazines
S. Korea
School website
Search engines
Exhibitions
Agents
Friends/ family
Source British Council Aug 2011
35.1
42.6
51.4
54.6
62.1
64.4
66.5
77.1
77.2
79.2
81.9
Online Shopping
Online Literature
SNS
Online Video
Blog
Online Games
Instant Messaging
Online News
Online Music
Search Engine
What Chinese do online 2010
What do people do online?
7.1
8.6
13.1
19.8
36.9
43.8
44.8
52.5
56.4
87
88.4
89.4
0 20 40 60 80 100
Job search (online …
SW download/upgrade
E-government service
File sharing service …
Financial transaction
Online community (incl. …
Managing homepage …
Education & learning
Internet shopping & …
Communicating (e.g., …
Leisure activities (e.g., …
Getting info or data
What Korean do online 2010 94%
72%
56%
56%
56%
52%
0% 20% 40% 60% 80% 100%
Downloading Music
Chatting
Job Search
Social Networking
Search Engine
What Indians do online 2010
Major search engines
75.50%
19.60%
3%
Baidu
Sousou
Sougou
Bing
Yahoo
Others
Search Market in China, 2010
72.42%
16.34%
Search Market in Korea, 2010
Naver
Daum
Nate
87.9%
7.8% 2.0%
Yahoo
Bing
Others
Search Market in India, 2010
47%
17%
29%
7%
Traffic source to Hotcourses.kr (2010)
Naver
Google.co.kr
Direct traffic
Other
Languages used when internet surfing (students)
45%
55%
China
98%
2% India
42%
58%
Korea
47%
53%
Japan
60%
40%
Mexico
43%
57%
Taiwan
English Native language
Source:
British
Council
Aug 2011
About Hotcourses users ...
79%
21%
Very important
Not important
How important is it to view information in
your
native language?
69%
Of these said their
parents would require
this information
Good for students …and their parents
Local language pages
Reaching students on social networks
388
180
120 100 100 90
0
50
100
150
200
250
300
350
400
450
QQ Alumni
51 renren Baidu Sohu ChinaRen
kaixin
Mill
ion
s
SNS in China, 2010
Target: Teens and students
Small cities
College All Alumni White-collar
SNS growth in India
25
3 3 2.1 2.1
0
5
10
15
20
25
30
Cyworld Me2day Talk Twitter Facebook
Millio
ns
SNS in Korea, 2010
Create local communities
Use good content for access to other sites
Targeting by subject
Regional differences
Examples for Middle East and Vietnam
agriculture and related subjects
applied and pure sciences
architecture, building and planning
business and administrative studies
computer and mathematical science
creative arts and design
education and training
efl
engineering and technology
hair, beauty and personal care
health and medicine
humanities
law
mba
social studies and communications
travel, tourism and hospitality
Middle East
Vietnam
Qualification levels may vary
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Middle East
Vietnam
Responding to student inquiries - students as customers
Number tested Number Responded Response rate %
UK institutions 23 19 82%
Australia institutions 15 14 93%
USA institutions 22 12 54%
Total 60 45 75%
Automated responses
Customised responses
Customised responses %
UK institutions 6 10 62% Australia institutions 0 14 100% USA institutions 11 11 50%
Responses within
24 hrs Responses within 24 hrs %
UK institutions 16 84%
Australia institutions 8 57%
USA institutions 11 50%
Response quality
Response time
Keep inquiry forms to the bare essentials
Small changes can make a big difference
Source: Ookla June 2011
Keep image sizes low
Source: Ookla June 2011
Broadband download speeds
The US is a big country…
How important are the following factors in helping you make a decision?
0
200
400
600
800
1000
1200
5 very important
4
3
2
1 not important
Let your students say how great you are!
Thank you – [email protected]