Google Maps

Mike Blumenthal, blumenthals.com/blogmike@blumenthals.com | Twitter: @mblumenthal

The Intersectionof Local & Social

IN early January, Gabriela (incredibly well organized)1The Intersectionof Local & Social

Mike Blumenthal, blumenthals.com/blogmike@blumenthals.com | Twitter: @mblumenthal

SocialLocal Search

Who named this anyways?What is it anyways? Some would say that Yelp has always had a form of social local search. In the YP days. Recovery DiscoveryDefinition for me= Discovery + Friends and Serendipity2vNov 16, 2010 HOTPOTA Social Local Search Engine

A metaphor or achritype for this new type of discovery search.Who are the competitors?BingYelpFacebook

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I am not a futurist but rather a materialistactually a historical materialistThere are consequences of stepping in front of the bus most of us have an inuit understanding of that I dont think that we can predict the future partiuclarly of something call local social searchI have learned that the best way to get a sideways glance Is to one understand that IF there is a bus. 1)You need to understand its possible impact2)When it is coming down your street and what put you at the crosswalk at that moment in timeFor me though, I like to understand the path that got both the bus and myself to that point the path that leads for example from the bycycle, through the Daimler Benz and ford and up to and including public transportation It shows that while there many paths that could have been taken at any given point, there are a reason that the paths coalesced and brought me in front of that bus

Local Social Seach is much like that

4v1998 Relevancy + Rank

Google SearchvMarch 2004 Location + ProminenceGoogle Local

vFebruary 2005 DistanceGoogle Maps

vMarch 2005 Verified Business DataGoogle Local Business Center

vApril 2005 Mobile Query DataGoogle Local for Mobile

vApril/June 2005 PersonalizationGoogle Search History & Personalized Results

vNovember 2005 Broad ExposureGoogle Local Universal Results

May 2007 Road GeometryGoogle Maps - Streetview

June 2007 Click to CallGoogle Maps - iPhone

vJune 2007 Context Sentiment & Review HistoryGoogle Maps Accepts Reviews

vOctober 2007 Geo CitationsGoogle Maps Starts Mapping the Geoweb

vFebruary 2008 Neighborhood DataGoogle Maps Allowed searches to be refined by user ratings & neighborhoods.

vMarch 2008 UGC of Business DataGoogle Maps allows end users to editbusiness listings & add new places.

vMarch 2008 Localized Semantic CategoriesGoogle Maps allows unlimitedbusiness categories.

September 2008 Cell DataGoogle releases first Android OS.

vFeb. 2009 Local Spam FightingGoogle Maps is inundated with Locksmith.

1)Spam at such massive levels validates the economic value of Local2)Google starts the long slog to prevent and limit spam20vMarch 2009 Proximity & IntentGoogle Extrapolates Local Intent

21vJune 2009 SMB EngagementGoogle Maps Intros LBC Analytics

vJune 2009 Tools for National ChainsGoogle Maps Adds Bulk Uploads

23vJuly 2009 Branding of LocalGoogle Maps Starts Branding of Places

24vDec 2009 Sentiment AnalysisGoogle Places adds Review Sentiment Analysis

25vDec 2009 Marketing LocalGoogle Places Sends out Bling

Led to Tags & BoostTelemarkingSupport26vDec 2009/Jan 2010 Fixing Local DataGoogle Places adds Report a Problem & Outbound calling

27vJan 2010 Increasing Local ContentGoogle Adds Reviews from Blogs & Other Non Traditional sources

28vFeb 2010 Business Type ModelingGoogle Places Adds Nearby Places You Might Like

If Facebook has the Social Graph, Google has the Business Graph29vFeb 2010 Monetize LocalGoogle Rolls Out Local Listing Ad in Limited Markets

Limited Rollout in Feb. #Tags go national in summer and followed up with a simplified Adwords product Boost. Offers coming soon30vMar 2010 Service Area DataGoogle Places Adds Support for Home Business/Service Area

Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover31vSept 2010 Inbound SalesGoogle Places Starts Promoting #800

Becomes Boost, Tags and soon Offers32vOctober 2010 - Broad Public AwarenessGoogle rollouts Places Search

Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover33vNov 2010 RatingsGoogle Places Adds Ratings

vNov 2010 LikesGoogle Places Adds Social Likes

vNov 2010 UpdatesGoogle Places Adds Friend Updates

vNovember 2010 HOTPOTA Social Local Search Engine

Guess Just how successful it has been??????37Google Reviews Pre Hotpot

Google Reviews/Ratings After

Mobile MapsGoogle DirectoriesGoogle CarGoogle SMSGoogle MapsGoogle TV

Google LocalOne BoxListings display across different array of devices

Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing out

Demo the iPhoneVoice is one of the many ways that users will interact with Local going forward

Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone

40Mobile MapsGoogle DirectoriesGoogle CarGoogle SMSGoogle MapsGoogle TV

Google LocalOne Box

Listings display across different array of technologies

Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing out

Demo the iPhoneVoice is one of the many ways that users will interact with Local going forward

Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone

41Mike Blumenthal, blumenthals.com/blogmike@blumenthals.com | Twitter: @mblumenthal

The Intersectionof Local & Social

IN early January, Gabriela (incredibly well organized)42