Mikasa® Launches Jewelry-Inspired Dinnerware Looks at Fall 2010 New York Tabletop Market

October 12, 2010, New York – Mikasa®, the leader in tabletop fashion, adds jewelry and metallic looks to its dinnerware collections this market.

These new designs cater to a wide array of consumers, from brides to empty-nesters, offering fashion, quality and style at price points that meet the needs of today’s consumer.

For more information about Mikasa or any products from Lifetime Brands, please contact Lisa Lochner, PR Manager, at lisa.lochner@lifetimebrands.com, 516-740-6723.

Precious Pearl The Jewelry Collection by Mikasa®

Part of The Jewelry Collection by Mikasa®, Precious Pearl features delicate strands of pearls intertwining on a soft, champagne background, creating a look that is elegant and timeless. The intricate raised pearl design adorns porcelain and is perfect for formal entertaining for years to come.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a teacup and saucer for a suggested retail price of $59.99.

Accessory pieces include a rim soup bowl, an oval platter, a vegetable bowl, a coffee server, a sugar bowl and a creamer.

Gemstone The Jewelry Collection by Mikasa®

Gemstone, part of The Jewelry Collection by Mikasa®, features a stunning, gem-inspired jewel design on high-quality porcelain, creating a sophisticated and distinct look that is perfect for formal entertaining.

Gemstone is available as a five-piece place setting, which includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $59.99.

Accessories include: a rim soup bowl, an oval platter, a vegetable bowl, a coffee server, a sugar bowl and a creamer.

Silver Chain The Jewelry Collection by Mikasa®

The classic chain-link necklace is given a sleek and sophisticated interpretation in Silver Chain, part of The Jewelry Collection by Mikasa®. The intricate matte/shiny platinum link design winds its way around high-quality porcelain for a contemporary look on the table.

Silver Chain is available as a five-piece place setting which includes a dinner plate, a salad plate, a bread and butter plate, a tea cup and a saucer for a suggested retail price of $59.99.

Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl.

Floral Strand The Jewelry Collection by Mikasa®

Part of The Jewelry Collection by Mikasa®, Floral Strand features a delicate chain of flowers with heart-shaped petals for a fresh yet romantic look in dining. This high-quality porcelain dinnerware creates a chic yet sweet design that is perfect for formal entertaining.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, and a tea cup and saucer for a suggested retail price of $59.99.

Floral Strand accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl.

Mikasa® Silver Spheres

Graceful circles of platinum wind their way in a free-form style in Mikasa® Silver Spheres. The modern design on bone china features a bold ring of platinum in the center, making Silver Spheres a striking statement for a formal table.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $79.99.

Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl.

Mikasa® Horizon Platinum

Mikasa® Horizon Platinum dinnerware features an intricate, mesmerizing design that creates a bold statement on the table. Adorned with matte platinum on a sleek bone china shape, Horizon is both elegant and stylish.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $79.99.

Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl.

Mikasa® Horizon Gold

Mikasa® Horizon Gold features an intricate, mesmerizing design that creates a bold statement on the table. Adorned with textured gold on a sleek bone china shape, Horizon is both elegant and stylish.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $79.99.

Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl.

Mikasa® Swept Platinum

Mikasa® Swept Platinum features a unique, brushed matte platinum design with a raised decal on an elegant, coupe shape. This updated bone china pattern, also available in gold, brings a contemporary look to a formal table.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $79.99.

Accessory pieces include a soup bowl, an oval platter and a vegetable bowl.

Mikasa® Swept Gold

Mikasa® Swept Gold features a unique gold design with a raised decal on an elegant, coupe shape. This updated bone china pattern, also available in platinum, brings a contemporary look to a formal table.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $79.99.

Accessory pieces include a soup bowl, an oval platter and a vegetable bowl.

Mikasa® Platinum Lace

Classic lace is given a fresh new look in Mikasa® Platinum Lace. The delicate bone china pattern features bold platinum stripes to create an updated take on a timeless lace design.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a tea cup and a saucer for a suggested retail price of $69.99.

Accessory pieces include a rim soup bowl, an oval platter, a vegetable bowl, a coffee server, a sugar bowl and a creamer.

Mikasa® Toile Bouquet

Mikasa® Toile Bouquet features a sophisticated toile design that adds an elegant floral touch to the table.

The five-piece Toile Bouquet place setting includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $69.99.

Accessory pieces include a soup bowl, an oval platter and a vegetable bowl.

Mikasa® Orchid Couture

Orchids are given a contemporary makeover in Mikasa® Orchid Couture. The detailed line work of the orchids adorn sleek bone china to create an elegant yet modern take on the graceful floral design. Available in Red, Teal and Platinum.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $49.99.

Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl.

Mikasa® Love Story Holiday

Mikasa® introduces the Love Story Holiday Collection. A classic mistletoe design is combined with the graceful Love Story design to bring festive cheer and love to any holiday gathering.

The five-piece porcelain place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $49.99.

Accessory pieces include: a set of four accent plates, a set of four tidbit plates, a set of four mugs, a vegetable bowl, an oval platter, a charger, a cake plate and a ball ornament.

Mikasa® Love Story Gifts

Add timeless elegance and romance to your home with new porcelain gifts from the Mikasa® Love Story collection.

The new gift items include a bud vase, a set of three posey vases, a ring holder, a covered heart box, a jewelry tray and a four-piece vanity set for suggested retail prices ranging from $12.99 to $49.99.

Mikasa® Love Story Pastels

Mikasa® introduces Love Story Pastels to the ever-popular Love Story Collection. Available in a fresh palette of pink, green, yellow and blue, the porcelain accent pieces include: sets of four tidbit plates, sets of four accent plates, sets of four mugs, a vegetable bowl and an oval platter.

Love Story Pastels are the perfect addition to the table for special occasions from Easter to Mother’s Day, as well as summer entertaining.

Love Story Pastel Accent Pieces are available for a suggested retail price of $39.99 to $89.99.

Mikasa® Silk Floral features a stunning design with beautiful hydrangea and chrysanthemum flowers in three striking colors - teal, lavender and pink. A fresh take on a traditional floral design, this dishwasher and microwave-safe porcelain collection includes a dinner plate, a salad plate, a cereal bowl and a mug for a suggested retail price of $49.99.

A wide array of exquisitely designed accessories enhances the pattern’s appeal. Figural pieces in the shape of a chrysanthemum flower offer a delicate and unique option that is perfect for layering with the place setting.

Accessory pieces include a tea cup and saucer, a bread and butter plate, a fruit bowl, a rim soup bowl, a vegetable bowl, an oval platter, a charger, a coffee server, a sugar bowl and a creamer.

Figural pieces include a 13” platter, a 15” chip and dip, appetizer plates, salt and pepper shakers, assorted size bowls, a pitcher and a divided server.

Mikasa® Silk Floral

Mikasa® Rain

Mikasa® Rain features a striking, modern design on sleek shapes. The porcelain is adorned with a speckled, rain- inspired design that is contemporary yet casual, for everyday entertaining.

Available in blue, slate, turquoise and lavender, this refreshing design is dishwasher and microwave safe.

The five-piece place setting includes a dinner plate, a salad plate, a soup bowl and a cup and saucer for a suggested retail price of $69.99.

Mikasa® Botanical Bouquet

Mikasa® Botanical Bouquet features flowering herbs that curve around each piece in the collection creating a beautiful look on creamy white porcelain. The perfect accent to Antique White dinnerware, Botanical Bouquet can also be used as a full place setting to create a fresh look for the table.

This dishwasher and microwave safe dinnerware is available as a five- piece place setting, which includes a dinner plate, a salad plate, a soup bowl, a tea cup and a saucer for a suggested retail price of $39.99*.

Accessories include a vegetable bowl, an oval platter, a mug, a cereal bowl, a sugar bowl, a creamer and a fruit bowl.

*Macy’s exclusive

Mikasa® Dreamscape

Mikasa® Dreamscape features a soft, elegant palette on a classic bone china shape, creating a timeless and elegant look. The soft hues of silver and blue add just the right hint of color to create a uniquely beautiful formal setting.

The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a teacup and saucer for a suggested retail price of $49.99.

Accessories include: a rim soup bowl, an oval platter, a round platter, a coffee server, a sugar bowl, a creamer and a vegetable bowl.

Mikasa® Butterfly Allure

Classic butterflies meet modern shape in Mikasa® Butterfly Allure. Mica and platinum butterflies wind their way across a sleek, square bone china body for an updated yet timeless elegance.

The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $49.99.

Accessories include a vegetable bowl and a square platter.

Mikasa® Platinum Frill

Mikasa® Platinum Frill features a subtle, yet modern design on a sleek square shape. The delicate, mica design adorns bone china for an understated, sophisticated look that is perfect for formal entertaining.

The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $49.99.

Accessories include a vegetable bowl and a square platter.

Mikasa Color Studio

Mikasa® Color Studio offers fashion-forward dinnerware and accent pieces that mix-and-match for a chic statement on the table. Available in place settings ($59.99), a set-of-four accent plates or set-of-four mugs, these bone china sets are available in Animal Prints (tiger, leopard, giraffe, zebra), stripes, polka dots and zig zags.

The sets-of-four mugs and sets-of-four accent plates have a suggested retail price of $39.99 per set.

Mikasa® Scarlet Vine

Mikasa® Scarlet Vine features a delicate design that winds its way gracefully across a modern coupe shape. The beautiful red hue adorns high-quality porcelain and is perfect for setting a dramatic yet sophisticated casual table. Dishwasher and microwave safe.

The five-piece place setting includes a dinner plate, a salad plate, a soup bowl and a tea cup and saucer for a suggested retail price of $69.99.

Accessories include a charger, an oval platter, a vegetable bowl, a cereal bowl, a sugar bowl, a creamer, a mug and a pasta bowl.

Mikasa® Stone Ridge

Sleek and modern, Mikasa® Stone Ridge adds understated sophistication to the table. The striking square shape on stoneware in a variety of contemporary colors is perfect for casual entertaining.

This dishwasher and microwave safe collection is available in black, white, graphite and chocolate.

The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $39.99.

Accessory pieces include a vegetable bowl and a rectangular platter.

Mikasa® Crisscross Tan & Crisscross Grey

Stylish yet understated, Mikasa® Crisscross is a fusion of modern design and timeless tones. The unique, geometric design in a mix of matte and shiny finishes is featured in an array of cool, distinct hues that are perfect for everyday and casual entertaining.

Made of high-quality stoneware, Crisscross is dishwasher and microwave safe. Available in tan and grey, the four-piece place setting comes with a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $39.99.

Accessory pieces include a vegetable bowl and a round platter.

About Mikasa

Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June 2008. Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa. Mikasa is a tabletop fixture in department and specialty stores throughout the United States. For more information, visit www.mikasa.com.

About Lifetime Brands, Inc.

Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, Hoffritz®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Roshco®, Sabatier®, Sasaki®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia®. Lifetime's products are distributed through most major retailers in North America.

Contact: Lisa LochnerPublic Relations ManagerLifetime Brands, Inc.516-740-6723lisa.lochner@lifetimebrands.com

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*Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of 10-6-10. We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner. Thank you.

The trademarks ® and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners. © 2010. All rights reserved.