migrating your e-store in 2017 - supersize digital
TRANSCRIPT
[email protected] http://savagemarketingtech.com
SuperSize Digital.
Keep your SEO Rankings intact
Migrating your E-store in 2017
Q:Why should E-commerce stores worry about SEO?
A:Because…..of the ever changing digital landscape
SuperSize Digital.
DEVELOPING BEHAVIOUR TRENDS SuperSize Digital.
*Source emarketers.com, statista.com, Gomez.com
Users expect:
Mobile friendly
(95% growth in mobile sales in NL in 2015)
Easy to Navigate
(Simple Structure)
Fast load times
(1 second reduction can lead to 7% decrease in sales)
DIGITAL FORECASTS SuperSize Digital.
*Source emarketers.com, statista.com
2014 2015 2016 2017 2018 2019
9.6m 9.9m 10.2m 10.3m 10.4m 10.5m
Online Digital Buyers in the Netherlands
2019
Est. 17.12m
IMPROVING TECHNOLOGY AND REQUIREMENTS SuperSize Digital.
Google AMP
Low page sizes for faster load times
Customer personalisation
94% of businesses believe personalisation is critical to growth and success
Secure Payment systems
& alternate payment systems
*Source econsultancy.com
2. What happens when an e-commerce store does not migrate their SEO properly?
SuperSize Digital.
The rankings fall down!
SuperSize Digital.
2. When an e-commerce store does not migrate their SEO?
SuperSize Digital.
Google rankings drop Organic traffic drops Sales decrease
2. When an e-commerce store does not migrate their SEO?
SuperSize Digital.
This happens because:
New Site Structure New content Incorrect 301’s set up
2. When an e-commerce store does not migrate their SEO?
SuperSize Digital.
Case study: Holiday Park UK
New site launch
Client notices & panics
Client asks us to intervene
SEO back on track
3. How to migrate SEO rankings?
SuperSize Digital.
How to migrate SEO rankings? SuperSize Digital.
1. Perform an SEO audit of all current rankings in Google –
Review the best positions
How to migrate SEO rankings? SuperSize Digital.
2. Determine what makes the pages rank:
Is it content, links, competition.
How to migrate SEO rankings? SuperSize Digital.
3. Build in SEO ranking factors into the new website or
redesigns.
How to migrate SEO rankings? SuperSize Digital.
4. Resubmit pages into Google for re indexing and
monitor positions and progress.
[email protected] http://savagemarketingtech.com