midwest tape slide show
TRANSCRIPT
![Page 1: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/1.jpg)
WHAT IS MIDWEST TAPE?• Access to a proprietary network of hundreds of supermarkets (national & regional chains)
• The network produces and distributes a billion promotional offers annually and enough register tape to circle the world over 2 times!
THE POWER OF THE TAPES!
![Page 2: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/2.jpg)
WHAT IS MIDWEST TAPE?
• Midwest Tape delivers 300,000 unique customized four-color offers for a period of up to 48 weeks
• Over 5,000 businesses annually encourage trial, generate repeat purchase, and build equity
THE POWER OF THE TAPES!
![Page 3: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/3.jpg)
WHY DISTRIBUTE IN SUPERMARKETS?• Your offers are placed into the
hands of thousands of your current and potential customers 24 hours/day, 7 days/week
• 92% of the population shops at more than two super- markets, within 10 minutes of the home
• You are able to target new residents surrounding your locations quickly
THE POWER OF THE TAPES!
![Page 4: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/4.jpg)
Supermarkets spend MILLIONS of dollars
on advertising each year bringing
customers to their store
Piggyback off their budget!
THE POWER OF THE TAPES!
![Page 5: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/5.jpg)
• REPETITION!
• REACH CUSTOMERS 60 TIMES IN 24 WEEKS WITH YOUR OFFER
• RENEWAL RATE OF 90%!
THE POWER OF THE TAPES!
REGISTER TAPE VS. DIRECT MAIL
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Simplicity
Sells!
• WHO?
• WHAT?
• WHERE?
THE POWER OF THE TAPES!
THE SUCCESSFUL COUPON:
![Page 7: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/7.jpg)
THE POWER OF THE TAPES!
OTHER SUCCESSFULCOUPON IDEAS:
• Split two different coupons on the same tape, in the same store!
•Include a Spanish language version of your coupon
![Page 8: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/8.jpg)
RESULTS - GENERAL EXPECTATIONS
THE POWER OF THE TAPES!
Conservative redemptionexpectation:
1% = the program draws3,000 customers to
your location
![Page 9: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/9.jpg)
SAMPLE ADS
THE POWER OF THE TAPES!
![Page 10: Midwest Tape Slide Show](https://reader031.vdocuments.mx/reader031/viewer/2022013011/559171371a28ab0d028b47eb/html5/thumbnails/10.jpg)
THE POWER OF THE TAPES!
KEY FACTS – MIDWEST TAPE:
• Cycles per
year……………………………...4.3
• Cycle Length…………………..up to 48
weeks
• Reach…………………..65-70% of
households
• Frequency…………………….2.6
times/week
• Impressions………………up to
300,000/cycle
• CPM………………..as low as $4 per
thousand
• Renewals…………………..90% of new
clients