MIDTERM PROJECT 

Stephanie Liu

GR DES 61 - WIN 2019

 

 

   

UX RESEARCH INTERVIEW RESULTS  

 

 

 

 

 

 

 

 

 

 

 

RYAN / FULL-TIME SCIENTIFIC RESEARCHER  

1. HOW OFTEN DO YOU BUY FRUIT?  My mom buys fruit about once a week but more if there are great sales.

2. HOW MANY PEOPLE IS SHE BUYING FRUIT FOR? WHAT IS THE AVERAGE SHE WOULD SPEND?  4 people. She would spend around $10-20.  

3. WHICH GROCERY STORE OR FARMER’S MARKET DO YOU FREQUENT THEM MOST? Local markets and Costco.

4. WHY DO YOU GO TO THIS STORE OR MARKET?  For the convenience, selection and price.

5. DO YOU HAVE A HOME GARDEN? IF YOU DO, WHAT DO YOU GROW? DO YOU SHARE WHAT YOU GROW? No, ain’t about that farmer life.  

6. WOULD YOU EAT FRUITS GROWING IN A PUBLIC AREA LIKE THE PARK OR A RANDOM SIDEWALK? HAVE YOU DONE IT BEFORE?  Sure, it’s free. I have not done it before. There are no fruit trees around me.

7. WOULD YOU EAT FRUIT FROM A COMMUNITY GARDEN? Yes.

8. WHAT MODE OF TRANSPORTATION DO YOU USE TO GET TO THE STORE OR MARKET? I walk most of the time.

9. WOULD YOU DESCRIBE YOUR KNOWLEDGE OF FRUIT TREES AS HIGH, MEDIUM OR LOW? Medium. I have seen them before and could identify banana tree very well based on its size and

leaves.

10. WHAT AREA DO YOU LIVE IN? Downtown Los Angeles.

11. WHAT FRUITS DO YOU LIKE? WHAT FRUITS DO YOU EAT THE MOST?  All kinds. I don’t discriminate against my fruits, but I do like tropical fruits and watermelon a little bit more than others. I eat apple, oranges and banana the most because they are more affordable and available year round.  

12. DO YOU HAVE ANY FRUIT ALLERGIES? No.

LI / FULL-TIME SEAMSTRESS 

1. HOW OFTEN DO YOU BUY FRUIT?  Once a week.

2. HOW MANY PEOPLE ARE YOU BUYING FRUIT FOR? WHAT IS THE AVERAGE YOU WOULD SPEND?  3 people. I would spend around $20-30.  

3. WHICH GROCERY STORE OR FARMER’S MARKET DO YOU FREQUENT THEM MOST? 168 Supermarket and Super King Market.

4. WHY DO YOU GO TO THIS STORE OR MARKET?  The prices are cheap and there is a good selection of fresh fruit.

5. DO YOU HAVE A HOME GARDEN? IF YOU DO, WHAT DO YOU GROW? DO YOU SHARE WHAT YOU GROW? Yes, I have a few potted plants. I grow aloe and green onions. I don’t share what I grow. My

friends have their own gardens.  

6. WOULD YOU EAT FRUITS GROWING IN A PUBLIC AREA LIKE THE PARK OR A RANDOM SIDEWALK? HAVE YOU DONE IT BEFORE?  Yes, I use to pick yam leaves growing at this one empty lot.

7. WOULD YOU EAT FRUIT FROM A COMMUNITY GARDEN? Yes.

8. WHAT MODE OF TRANSPORTATION DO YOU USE TO GET TO THE STORE OR MARKET? Car but I sometimes bus.

9. WOULD YOU DESCRIBE YOUR KNOWLEDGE OF FRUIT TREES AS HIGH, MEDIUM OR LOW? Low. I don’t have much experience with them.

10. WHAT AREA DO YOU LIVE IN? Chinatown.

11. WHAT FRUITS DO YOU LIKE? WHAT FRUITS DO YOU EAT THE MOST?  I love durian and mangosteen but I eat apples and oranges the most. They are more readily available and cheaper.  

12. DO YOU HAVE ANY FRUIT ALLERGIES? No.

 

CAROL / FULL-TIME EMPLOYEE  

1. HOW OFTEN DO YOU BUY FRUIT?  I would purchase fruit once in a while.

2. HOW MANY PEOPLE ARE YOU BUYING FRUIT FOR? WHAT IS THE AVERAGE YOU WOULD SPEND?  Just for myself. $10 average.  

3. WHICH GROCERY STORE OR FARMER’S MARKET DO YOU FREQUENT THEM MOST? Calimart.

4. WHY DO YOU GO TO THIS STORE OR MARKET?  I have to take my mom grocery shopping and she prefers Calimart. I do my shopping with her.

5. DO YOU HAVE A HOME GARDEN? IF YOU DO, WHAT DO YOU GROW? DO YOU SHARE WHAT YOU GROW? No. 

6. WOULD YOU EAT FRUITS GROWING IN A PUBLIC AREA LIKE THE PARK OR A RANDOM SIDEWALK? HAVE YOU DONE IT BEFORE?  I would not eat fruits grown in a public area. I have not done it before. I would not do it.

7. WOULD YOU EAT FRUIT FROM A COMMUNITY GARDEN? Yes, I would.

8. WHAT MODE OF TRANSPORTATION DO YOU USE TO GET TO THE STORE OR MARKET? Car.

9. WOULD YOU DESCRIBE YOUR KNOWLEDGE OF FRUIT TREES AS HIGH, MEDIUM OR LOW? Low.

10. WHAT AREA DO YOU LIVE IN? West Covina.

11. WHAT FRUITS DO YOU LIKE? WHAT FRUITS DO YOU EAT THE MOST?  I like strawberries, peaches and pears. I eat strawberries the most.  

12. DO YOU HAVE ANY FRUIT ALLERGIES? No.

 

JASMINE / FULL-TIME FRONT END SOFTWARE DEVELOPER  

1. HOW OFTEN DO YOU BUY FRUIT?  I would buy it once a week when I go grocery shopping.

2. HOW MANY PEOPLE ARE YOU BUYING FRUIT FOR? WHAT IS THE AVERAGE YOU WOULD SPEND?  Myself. Around $5-10.  

3. WHICH GROCERY STORE OR FARMER’S MARKET DO YOU FREQUENT THEM MOST? Trader Joes.

4. WHY DO YOU GO TO THIS STORE OR MARKET?  I go for the snack selection. They have the best snacks. They also have groceries.

5. DO YOU HAVE A HOME GARDEN? IF YOU DO, WHAT DO YOU GROW? DO YOU SHARE WHAT YOU GROW? No. 

6. WOULD YOU EAT FRUITS GROWING IN A PUBLIC AREA LIKE THE PARK OR A RANDOM SIDEWALK? HAVE YOU DONE IT BEFORE?  No, I would not. I don’t know the growing process. I have not done it before.

7. WOULD YOU EAT FRUIT FROM A COMMUNITY GARDEN? Yes.

8. WHAT MODE OF TRANSPORTATION DO YOU USE TO GET TO THE STORE OR MARKET? I drive.

9. WOULD YOU DESCRIBE YOUR KNOWLEDGE OF FRUIT TREES AS HIGH, MEDIUM OR LOW? Low.

10. WHAT AREA DO YOU LIVE IN? Chinatown.

11. WHAT FRUITS DO YOU LIKE? WHAT FRUITS DO YOU EAT THE MOST?  I like pineapples the most and I eat it the most.  

12. DO YOU HAVE ANY FRUIT ALLERGIES? No.

 

JADE / FULL-TIME PHARMACIST 

1. HOW OFTEN DO YOU BUY FRUIT?  My mom is the one who shops for fruits. She goes once a week.

2. HOW MANY PEOPLE IS SHE BUYING FRUIT FOR? WHAT IS THE AVERAGE SHE WOULD SPEND?  5 people. She would spend around $10-20.  

3. WHICH GROCERY STORE OR FARMER’S MARKET DO YOU FREQUENT THEM MOST? Trader Joes.

4. WHY DO YOU GO TO THIS STORE OR MARKET?  I like instant prepackaged meals. Also, I know the cost.

5. DO YOU HAVE A HOME GARDEN? IF YOU DO, WHAT DO YOU GROW? DO YOU SHARE WHAT YOU GROW? Yes, my mom has one. She grows guava, lemon, kumquat, persimmon and avocados. Yes, I have

shared with coworkers, friends and family.  

6. WOULD YOU EAT FRUITS GROWING IN A PUBLIC AREA LIKE THE PARK OR A RANDOM SIDEWALK? HAVE YOU DONE IT BEFORE?  No, I would not eat it. I feel uncomfortable picking fruit off a random tree. I have not done it.

7. WOULD YOU EAT FRUIT FROM A COMMUNITY GARDEN? Yes.

8. WHAT MODE OF TRANSPORTATION DO YOU USE TO GET TO THE STORE OR MARKET? I drive to the store.

9. WOULD YOU DESCRIBE YOUR KNOWLEDGE OF FRUIT TREES AS HIGH, MEDIUM OR LOW? Medium. I’m pretty good. I can identify the fruit.

10. WHAT AREA DO YOU LIVE IN? Alhambra.

11. WHAT FRUITS DO YOU LIKE? WHAT FRUITS DO YOU EAT THE MOST?  I like mango, durian, pineapple and lychee. I eat bananas the most. I eat it in the morning for a quick breakfast.  

12. DO YOU HAVE ANY FRUIT ALLERGIES? No.

   

EMPATHY MAPS          

 

             

   

PERSONAS          

 

Stores Frequented

Costco

Small local stores

Background

Ryan works as a researcher at a Biotech company in Koreatown. He income classifies him as

middle class. He is saving up for a down payment to buy a house in the near future so he's

cutting down costs where he can. Oftentimes, he has to work overtime and gets off work

late.

Motivations

Good deals

Bulk deals

A good variety

Quick checkouts

Frustrations

Growing costs of living in Los Angeles

Crowded stores on weekends

Traffic

Demographic

Male years38

Downtown

Single

Researcher

Medium Income

Technology

NAME

Ryan Lee

TYPE

Rational

Goals

To obtain a good deal

To cut down time spent at a grocery store

PROJECT: Fruit Tree Finder

Stores Frequented

Trader Joes

Whole Foods

Background

Jan is a software developer working in Venice. She's working on her own app in her spare

time and wants to start up her own company in the future. Jan loves rock climbing as well.

Her job requires her to sit hours at a time, so she is more health conscious.

Motivations

A wide selection of produce

A snack aisle

Packaged salads

Hot food bar

Apple Pay

Express checkout lanes

Frustrations

Small parking lots

Crowded stores

Long lines

Demographic

Female years27

Santa Monica

Software Developer

High Income

Technology

NAME

Jan Lane

TYPE

Rational

Goals

To lead a healthy and active lifestyle

To eat more organic produce

To have a diet without meat

PROJECT: Fruit Tree Finder

Stores Frequented

Super King

168 Market

Hawaii Supermarket

99 Ranch

Street Vendors

Background

Avery is a seamstress working in a small shop in Chinatown. Her hours are pretty flexible.

She is married with two teen kids in high school. She wants to provide her family with

nutritious meals and snacks. Avery is in charge of grocery shopping for her family. She

doesn't mind going out of her way a little to get a good deal.

Motivations

Fresh produce at a great price

Exotic fruits

Shopping with friends

Samples

Frustrations

Doesn't own a car so she has to rely on

public transportation/family/friends

Can't buy much groceries when she

buses

Demographic

Female years46

Chinatown

Married

Seamstress

Low Income

Technology

NAME

Avery Chan

TYPE

Idealist

Goals

To obtain fresh produce

To save money

PROJECT: Fruit Tree Finder