Drive is a design firm located in the Addison Circle area of Dallas. They focus on mostly clients in the medical field but Drive encompasses a wide variety of clientel. Drive Collective employees are skilled in many various design related fields; including graphic design, advertising, video, and web design.

What is Drive?

At Drive I complete a variety of design related tasks. Anything from website designs, to print media, to branding.

What do I do at Drive?

My Learning Objectives:

Objective #1:Learn how to use the 12 Brand Archetypes method (used by Drive) to develop a brand strategy and style for the Connect To A Cause brand.

Objective #2:Learn how Drive distributes its work across print, web, and video.

Objective #3:Learn how to utilize Flash to design and publish product elements (I have not yet taked the Flash class, but Drive uses Flash often and it would be a great oppurtunity to learn).

My learning objectives

The 12 Brand Archetypes:

the Caretakerthe Magician

the Sagethe Loverthe Ruler

the Creatorthe Innocentthe Explorerthe Jester

the Loyalistthe Herothe Rebel

The 12 Brand Archetypes

The 12 Brand Archetypes

Print Design

Web + Video Design

Web + Video Design

Web + Video Design

Web + Video Design

Drive has been a phenomenal learning experience. It has given me many real world skills that I don't have the opportunity to learn and apply at school.

What have I learned?