Mid-Season 2013 COMPETITIVE LANDSCAPE

Mid-Season 2013 COMPETITIVE LANDSCAPE PREVIEW

• AA Characters on Broadcast TV• Broadcast Recap• Cable Recap & Upcoming Series• Syndication Review & Upcoming Series• Emerging Digital landscape • New Viewing Habits• TV ONE “Take-Aways”

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Mid-Season 2013 COMPETITIVE LANDSCAPE

Broadcast Networks

Fall 2012/2013 Broadcast Review• Series featuring African Americans in lead/co-lead roles

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GOLDEN BOY

Diversity in African American Representation in Scripted Programs

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HITS

MISSES

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HITS

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MISSES

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HITS

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MISSES

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HITS

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MISSES

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Hits

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HITS

Misses

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MISSES

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2012/2013 Reality

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Reality

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WINNERS

Fall 2012 Reality – Losers

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LOSERS

Winter 2013 Reality

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NEWCOMERS

Mid-Season Recap• New Comedies battle in crowded environment

• Dramas – Diverse in tone and scope

• No new series are “water-cooler” breakouts

• No new reality break-out hits

• Live +7 Ratings & Digital influence

• Diverse Representation of AA Characters

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Fall 2012/2013CABLE

2012/2013 - CABLE

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TV ONE COMPETITIVE SPACE

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COMPETITIVE CABLE PROGRAMMING

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HITS

COMPETITIVE CABLE PROGRAMMING

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MISSES

COMPETITIVE CABLE PROGRAMMING

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UPCOMING KEY SERIES

Tyler Perry’s

Love Thy Neighbor

COMPETITIVE CABLE PROGRAMMING

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UPCOMING KEY SERIES

Lifetime’s

Preacher’s Daughter’s

2012 Cable Review• Aspire launched airing classic AA TV Series & Specials• Revolt still to launch in 2013• More non-AA targeted networks expanding into AA

content• Scripted success• Reality series finds success in “sub-cultures”

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2012/2013SYNDICATION

DIGITAL CONTENT

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ONE LIFE TO LIVE & ALL MY CHILDREN HULU, HULU PLUS, ITUNES

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NETFLIX ORIGINAL SERIES

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AMAZON ORIGINAL SERIES

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• ALFHA HOUSE: JOHN GOODMAN & MARK CONSUELOS

• “THE ONION” - JEFFREY TAMBOR (SCRIPTED COMEDY)

• “DARK MINIONS” - ANIMATED

• “BROWSERS” FROM “DAILY SHOW” WRITER

• “ZOMBIELAND”

• “THOSE WHO CAN’T” – (SCRIPTED COMEDY)

• “SUPANATURAL” – ANIMATED DIVAS

AMAZON

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COMCAST

NEW AGREEMENT ALLOWS CONTENT FROM FOX BROADCAST & CABLE NETS & TV STATIONS TO BE AVAILABLE ON COMCASTS’ TV EVERYWHERE.

INCLUDES: LOCAL NEWS, MOVIES, NEXT-DAY FULL EPISODE STREAMING

DIGITAL RECAP

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• CONTENT WITH KNOWN NAMES/BRANDS

• STREAMING SERVICES MAKING SIGNIFICANT INVESTMENT IN ORIGINAL CONTENT

• MORE IMMEDIATE CONTENT REFRESH

• BROADCAST AND PREMIUM CABLE NETS CONTINUE TO UTILIZE DIGITAL PLATFORMS

• WEB ENABLED DEVICES MAKING CONSUMERS MORE COMFORTABLE WITH DIGITAL CONTENT

CHANGING VIEWING HABITS

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• L+7 VIEWING

• ENCORE AIRINGS

• VOD

• ONLINE/DIGITAL SERVICES

• SOCIAL MEDIA

COMPETITIVE LANDSCAPE RECAP

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• BROACAST SEARCHING FOR NEXT “BIG HIT”

• CABLE IS COMPETITIVE AND BROAD

• SYNDICATION TO STRENGTHEN HOLD ON AA VIEWERS

• DIGITAL CONTENT INVESTMENT IS SERIOUS AND COMPETITIVE

• Live+7 and DIGITAL PLATFORMS ARE “INFLUENCERS” IN RENEWAL PROCESS

• COMPETITIVE LANDSCAPE IS CONSTANTLY CHANGING AND EVOLVING

SO……

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WHAT DOES ALL THIS MEAN FOR

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• NO CLEAR COMPETITIVE LANES

• AGGRESSIVE ORIGINAL & ACQUIRED PROGRAMMING FOR AN AGGRESSIVE COMPETITIVE ENVIRONMENT

• ALIGN WITH STRONG BRANDS & TALENT

• PLAN FOR MULTI-PLATFORM STRATEGY

• CONTINUE/STRENGTHEN SOCIAL MEDIA PRESENCE

• SCHEDULING & ESTIMATING STRATEGIES FOR A “NON-LIVE” VIEWING ENVIRONMENT

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