mídia show rbs 2010: pontomobi
TRANSCRIPT
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O MUNDO É MÓVEL. E VOCÊ?
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APÓS MUITO TRABALHO TENHO UMA DICA
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PENSEM EM CONQUISTAR SHARE OF HARDWARE
PORQUE NADA É MAIS VALIOSO QUE O TEMPO DE ATENÇÃO DO CONSUMIDOR
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APP STORES COMO SE MOVIMENTAR NESSE MERCADO?
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NIVEA SUN // APLICATIVO PROPRIETÁRIO
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MTV // PATROCÍNIO DE APLICATIVOS
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OBAOBA // MÍDIA EM APLICATIVOS
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MAS LEMBRE-SE:
A MELHOR OPÇÃO É DAR OPÇÕES
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HÁ VIDA INTELIGENTE E BOLSOS CONSUMIDORES ALÉM DO IPHONE
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MOBILE ADVERGAME
ATENÇÃO
DIVERSÃO
ENGAJAMENTO
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TORCIDA EXTRA // É PÊNALTI
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VW CAMINHÕES // SUPERTRUNFO
Para:
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COCA-COLA // DETALHE INTERAÇÃO
Para: 30120
GOL
Baixe agora a musica oficial da
Coca-Cola na Copa do Mundo da Fifa! Acesse
www.campanhas.mobi/coca.
Trafego tarifado.
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1 6 5 . 0 0 0 D O W N L O A D S
1 . 6 5 0 . 0 0 0 T O Q U E S / D I A
6 . 6 0 0 . 0 0 0 H I T S / D I A
1 9 8 . 0 0 0 . 0 0 0 H I T S / M Ê S
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A INTERNET É UMA SÓ E ELA SE MOVE
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LAN HOUSE VAI PARAR NO CELULAR
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BANDA LARGA VAI PARAR NO CELULAR
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= 22 MILHÕES
=QUAIS SERÃO OS DONOS DA MOBILE WEB
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MOBILE SITES: GRANDES MARCAS SE MOVIMENTAM
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NIKE // CONTEÚDOS EXCLUSIVOS
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INOVAR É USAR CRIATIVAMENTE A TECNOLOGIA.
INOVAÇÃO É A TECNOLOGIA. INOVAÇÃO É USAR CRIATIVAMENTE A TECNOLOGIA.
O DESAFIO ESTÁ NO CONTEÚDO E NÃO NO FORMATO.
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IPAD // TUDO NOVO, DE NOVO?
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