midia 2016

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MÍDIA 2016

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MÍDIA2016

desktop > mobile > ?

ai > screenless

direto > busca > tráfego social > ?1990 2000 2010

conteúdo distribuído

23%: Direct to the site or apps 14%: YouTube views 2%: Google search to the site 6%: Facebook traffic to the site 27%: Facebook native video 4%: Images on Facebook 21%: Snapchat content views

buzzfeed

old media

NBC INVESTIU NO BUZZFEEDA&E INVESTIU NA VICEAT&T COMPROU A FULLSCREENDISNEY COMPROU A MAKER

200MM500MM

500MM

900MM

8:00 am

10:00 am

12:00 am

5:00 Pm

9:00 Pm

update

prepare

connect

productivity

entertainment

"jornalismo não sustenta o nosso negócio” “não estamos atrás de cliques, mas de relacionamento"

mat yurowaudience development

MÍDIA2016