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Loewy Design Inc. 555 Broadhollow Rd, Suite 300, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 • www.loewydesign.com

Middle Country Public Librarypresented to:

Sandra Feinberg

James Matias

Ryan Gessner

02.08.11


introductions

Loewy Design has been creating exceptional web

sites and interactive media for consumer, non-profits

and B to B markets since 1996.

We provide end-to-end services, including business

development, information architecture, creative

direction, interface design, site maintenance, content

creation, content management and technological

integration.


David Loewy

Principal and Design Director

•20yearsexperienceinbusinessdevelopment,

online and offline marketing strategies and

graphic communications

•OnlinecreativeconsultanttoMotorola,Factson

File, National Institutes of Health,

Environmental Defense and Discovery.com

•PreviouslytheCreativeleadandDesignDirector

for Heartbeat Digital and Avenue A/Razorfish

•Morethan50industryawards

introductions


Donald May

VicePresident/CreativeDirector

•Seniorleveldirectoranddesignerwithover

14 years experience

•Multi-disciplinedbackgroundincludingdesign

for web, print, and retail environment

•HeldseniorlevelpositionsatGrayAdvertising,

Digital Pulp, and Atlantic Records

•Featureinmultipleindustryexhibitionsand

publications

introductions


Nitin Menon

Technology Director

•10yearsapplicationandwebsitedevelopment

expertise

•Expertknowledgeofopen-sourcecontent

management systems

•Specializesinapplicationdevelopment,PHP,

MySqldatabases,mobileapplicationsandCold

Fusion

•Ecommerceexpertisewithopen-sourceand

proprietary platforms

introductions


LeAnna Weller Smith

Senior Designer

•Seniorleveldesignerwithover14yearsexperience

•Multi-disciplinedbackgroundincludingdesignfor

print and web.

•HasworkedwithclientssuchasTheMetropolitan

Museum of Art, The Museum of Natural History,

Reader’s Digest and American Express Publishing.

•WorkhasbeenpublishedintheNewYorkTimes,The

New Yorker and many other high-profile newspapers

and trade publications.

introductions


Clients

AudioVox

Bowne Century 21 Department Stores Checkpoint Systems

CMP Media

Connecticut Bar Association

DDi System

Dermstore

Discovery Channel

Environmental Defense

Facts on File

Forbes

Gainor Staffing

Gentiva Health Services

Horizon Foods

Institutional Investor

Jupiter Media

Johnson & Johnson

LexisNexis

Logicalis

McKinsey & Company

Memorial Library

Motorola

National Cancer Institute

Palms Trading

Phanfare

Princeton Review

Quality Health

Rutgers University

Shorefire Media

Standard & Poors

StreamSend

The Nielsen Company

The Rogosin Institute

Tutor.com

Value Investor Insight

Verizon

VerusMed

Wego Health

introductions


recent awards

2009 W3 Award

Project: Accuvein WebsiteCategory: Medical Services Website

2008 Webby Award

Project: Facts on File, Science OnlineCategory: Education Website

2009 Web Award

Project: Loewy DesignCategory: Best Interactive Services Project: AccuveinCategory: Outstanding Website Project: The Rogosin InstituteCategory: Non-profit Standard of Excellence Project: Institutional Investor JournalsCategory: Publishing Standard of Excellence

2008 Summit International Awards

Project: Palms Trading Category: Ecommerce Website

2009 Interactive Media Awards

Project: Gainor StaffingCategory: Employment/Recruiting Project: The Princeton ReviewCategory: College Project: Institutional Investor JournalsCategory: Financial Information Project: Loewy Design WebsiteCategory: Web Design/Development

2008 W3 Awards

Project: Facts on File, Science OnlineCategory: Education Website Project: Splendidlife.comCategory: Marketing/Shopping Project: PhanfareCategory: Website/Community Project: JamNowCategory: Website/Music

2010 Web Award

Project: Century 21 Department StoresCategory: Outstanding Retail Website Project: Holiday ProCategory: Outstanding Retail Website


our process

The process that we have developed to produce

compelling websites, in fact, often helps our clients

sharpen their own understanding of who they are and

what they have to offer.


our process

Discovery

Developing strategies that define the problems and fuels the

solution.

•Understandbusinessobjectivesandinternalizeshort

and long-term goals

•Informationgatheringabouttheaudience,

customers and users

•Defineeditorialandcreativestrategies

•Analyzetechnicalstrategiesandplansfor

interactivetools,socialmedia,CMS,etc.

•Establishmetricsandbenchmarksonhowthe

current site has been measured and where we’d like to

be post launch


Use Cases


Use Case Flow


Content Audit


information architecture

Strategy and structure to improve usability and overall

user experience while addressing, editorial mission,

business goals and capabilities

•Analysisofexistingwebsite,userresearch,

stakeholder meetings, content and log file

analysis, and other elements of the research and

discovery phase

•Informationrecommendationspresentedasa

site map

•Wireframeschematicsspecifyingpage-level

structure and navigation


Sitemapping


Wireframes


design and branding

A successful design is much more than an exciting

logo and nice color scheme; it includes everything you

say about your company, the images you use and how

you interact with your users


Home Page Designs


Mobile Web


technology

From content management systems to web-based applications,

our goal is to leverage technology to forge emotional connec-

tions between your audience and your brand

•XHTMLCodingofallpagestoW3Cstandards

•CMSIntegrationtoallowcontentmanagerstomake

their own updates

•ExtranetsandIntranets

•Bestpracticesforsearchvisibility

•Strategist,designerandtechnologistsareworking

closely to ensure design integrity ideal user’s experience


post launch measurement and support

Obsessedwithemergingtechnologiesandaddictedto

result-driven marketing solutions

•Searchmarketing

•Leadgeneration

•Trafficmonitoringandoptimization

•Websitemaintenanceandsupport

•Emailmarketing

•Blogging(thoughtleadership)

•Eventmarketing

•Printandonlineadvertising

middle country public library...• blogging (thought leadership) • event marketing • print and...

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