microwork through mobile phones
TRANSCRIPT
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Microwork through Mobile Phones
2 June 2012, Development Innovation Fo-rum
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Overview Objective Method Case Study: Gumulira MVP
Site Way Forward Q&A
Table of Contents
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Overview
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Microwork?
Overview
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Microwork Publishing Plat-form?
Overview
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Objective
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I. Building Social Capacity (De-veloped, Developing Nations)II. Providing a Source of Income for Impoverished People
Objective
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Method
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Core Applications
Earn-as-you-TranslateEarn-as-you-WriteEarn-as-you-RecordEarn-as-you-Create
Method
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Compatibil-ity and
Stakehold-ers
Beneficia-ries and End
Products
Quality Check and Payment
Current Sit-uation Impact
Earn-as-you-Create
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Microwork WageMicrocredit Deposit
Distribution of Profits
$2
If the microworker decides to save 70% or more of his/her mi-crowork wage for microcredit, he/she will earn 2$ per nick-name, through a grant by MPP.
$1If the microworker decides to save less than 70% of his/her mi-crowork wage for microcredit, he/she will earn 1$ per nick-name.
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Case Study: GumuliraThe Set-up
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Chibale (Friendship)
Philirani (Pre-cious)
Chimwemwe (Happi-ness)
Chikondi (Love)
Chifundo (Mercy)
Madalitso (Bless-ings)
Chisomo (Grace)
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Case Study: GumuliraThe Process
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NamesEunhye
(Grace)
Woojung (Friend-ship)
Young (Soul)
Jihye (Wis-dom)
Gapsu (Number One)
Sarah (Mother of the Na-tions)
Jeongtae (Fair-ness)
Yongdeuk (Dragon)
Jonghyun (Wise)
Changdae (Great)
Soojung (Chrys-tal)
Yoonjung (Steady, but Grand Success)
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Case Study: GumuliraThe Results
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Overview
• 22 Participants Total• Residents of Gumulira MVP Site• 18 Men, 4 Women• 8 w/ Personal Mobile Phones, 14 w/ Borrowed Phones
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3) Were there any difficulties in completing the task? Please explain the difficulties;
2) Would you like to continue doing this job?;
Questionnaire (1/2)
1) Indicate how easy the task was;
4) How will you spend the money you’ve earned from this work?
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5) What would you do if you earned MK 20,000 from this job?;
7) Would you defer receipt of payment if you are given an additional MK 20 in 1 week?;
6) Would you be interested in a loan and savings scheme?;
Questionnaire (2/2)
8) Are you interested in purchasing a phone through microcredit for continu-ous participation?
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1) 82% Easy, 18% Difficult
3) Were there any difficulties in completing the task? Please explain the difficulties;
2) Would you like to continue doing this job?;2) 100% Yes
Responses (1/2)
1) Indicate how easy the task was;
4) How will you spend the money you’ve earned from this work?
3) 35% Yes, 65% No
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• The task was so difficult because English can be interpreted broadly, while we re-ceived only a word, not a statement.
• Some words are difficult to translate into real vernacular language(or in Chichewa) so it requires a sentence to understand properly.
• I don’t know how to reply to messages; I faced a problem when trying to send the message.3) Please Explain the Difficulties
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• To buy more airtime to continue partici-pating in this work.
• To buy tablets of soap for my family.
• To purchase two bundles(100 plastic pa-pers each bundle) of small plastic papers at 80 Kwachas each and sell to those who bake African cakes.
4) How will you spend the money you’ve earned?
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5) What would you do if you earned MK 20,000 from this job?;
7) Would you defer receipt of payment if you are given an additional MK 20 in 1 week?;
6) Would you be interested in a loan and savings scheme?;
Responses (2/2)
8) Are you interested in purchasing a phone through microcredit for continu-ous participation?
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5) What would you do if you earned MK 20,000 from this job?
• Start a business of buying farm produce from farmers and after selling it to the market.
• Start doing business of buying and sell-ing airtime. Introduce the system to cus-tomers so that it can be used by many people in the village.
• Start a business of frying chips to assist vulnerable people in the community.
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5) What would you do if you earned MK 20,000 from this job?;
7) Would you defer receipt of payment if you are given an additional MK 20 in 1 week?;
6) Would you be interested in a loan and savings scheme?;
Responses (2/2)
8) Are you interested in purchasing a phone through microcredit for continu-ous participation?
6) 100% Yes
7) 33% Yes, 67% No
8) 63% Yes, 37% No
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Lessons and Way For-ward
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Lessons
• Most Participants Did Not Face Difficul-ties Using Mobile Applications
• More Intensive Training/Education Re-quired to Ensure Quality and Diversity of Local Names
• Microwork Best Leveraged By Persons with Disabilities
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Way Forward
• Application Prototype to be Further De-veloped at Dell Social Innovation Lab with Sector Experts Mid-July
• Assuring Quality
• Delivering Marketable End Products
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Q&A