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Trends in Analytics . MICROSTRATEGY ANALYTICS PLATFORM. Sanju Bansal Co-Founder. About MicroStrategy. Company Top independent analytics software platform vendor 20+ years old, publicly t raded Approximately $600M revenue in 2012. No debt, $200M+ cash in the bank - PowerPoint PPT Presentation

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20130307 MicroStrategy Intelligence Overview Presentation

MICROSTRATEGYANALYTICS PLATFORMTrends in Analytics

Sanju Bansal Co-Founder

About MicroStrategyCompanyTop independent analytics software platform vendor20+ years old, publicly traded Approximately $600M revenue in 2012. No debt, $200M+ cash in the bank Global presence with operations in 23 countries

TechnologyLong-time market leader and innovator in analyticsUnique unitary architecture, known for high performance and scalabilityRevolutionary Cloud-based analytics servicesInnovations in mobile commerce and identityAnalystsLeader for six consecutive years in Gartners BI Magic QuadrantLeader in Forrester BI Self Service Wave#1 Ranked Mobile BI Vendor by Gartner & Dresner AdvisoryTop ranking BI vendor in the BI Scorecard

CustomersMillions of business users Thousands of mission-critical applicationsNearly 4,000 customer institutions globally across all industries and governmentCustomers range from Global 500 giants like Chevron and Carrefour to cutting edge technology innovators like eBay and LinkedIn

Founded in 1989 by data mining experts from MIT, today MicroStrategy is the top independent analytic software vendor in the world with a comprehensive suite designed for team, departmental, and enterprise analytical use cases or even larger. We are a publicly traded company with $600 million in revenue in 2012, no debt, and over $200 million in cash in the bank, so we are a sound and stable partner for our customers. We have global reach with presence in over 23 countries, and from a technology standpoint, MicroStrategy has been a long time innovator with a unique, unitary architecture known throughout the analytics industry for high performance and scalability. We are also known for our leading edge mobile technology and unique Cloud-based deployment options. More recently, weve added new innovations in mobile commerce and identity management. MicroStrategy has achieved very positive analyst recognition and we are consistently regarded as a leader in major analyst reports. Today, our technology powers thousands of mission critical applications and supports millions of business users. We have nearly 4000 customers worldwide, including some of the largest and most cutting edge companies out there.Pittsburgh Medical Center (UPMC)US Postal ServiceUS Center for Medicare & MedicaideBayStarbucksAnalytics in Action BIG DATAUnlock Value In Big Data AssetsOne of the biggest challenges that organizations now face is deriving greater value out of their big data assets. Right now, data volumes are rising dramatically throughout organizations as they try to tie in new sources of information like social data, like machine based data, data from mobile data sources, like geospatial data, and of course data from traditional data sources, which also continues to expand dramatically.MicroStrategy historically has been the leader in large data analytical applications. You can see here, again, looking at BARCs BI Survey 12 data, that 39% of MicroStrategy customers are running MicroStrategy on top of over a terabyte of data. Thats almost triple the volume of data of the average BI customer. And as you can see, MicroStrategys median customer data volumes are also significantly higher an order of magnitude higher than the average of the next ten vendors in the BI space. Take Action

Do Something

Collect

Capture Atomic Detail Data from Business Processes

Transform

Manipulate, Transform, Aggregate, Distill

VolumeVarietyVelocityPerformance and ScaleMapReduce as a Language High Speed Data TransformationRequires Organizational Resolve

Taming Big DataHow are you transforming unactionable petabytes into actionable gigabytes?MicroStrategys core product is an analytics platform, a suite of technologies designed to deliver all the functionality that an organization will need to support the full range of its business analytics use cases. This includes agile analytics, system of record BI, and Big Data analytics. Agile analytics is all about speed, flexibility and self-service. It enables any business user to explore their data using what the industry calls visual data discovery tools, build self-service dashboards and then share those dashboards and deliver those dashboards in a collaborative way with other users throughout the organization. System of record business intelligence adds the concept of governance to that rapid fire data discovery and sharing capability, and enables organizations to operationalize their analytics. They could do this through a variety of different mechanisms ranging from operational reports to production dashboards. We offer unmatched user interfaces, very high performance and scale widely recognized as being the best in the industry, and is based on a unified platform thats extremely reliable and easy to manage. MicroStrategy also offers the best in big data analytical functionality. Big data is a major trend in the analytic world right now as organizations grapple with the Three Vs: rapidly rising volume, velocity, and variety of data. MicroStrategy enables organizations to unlock the value of those big data assets by connecting to all data sources throughout the enterprise, combining that data together and then applying advanced analytics to get the most out of that data and deliver information in the most effective way to people throughout the organization.MicroStrategy is platform independent and supports all major operating systems, web browsers, and mobile operating systems. In addition to on premise software deployment, we offer a unique Cloud based analytical service which is available as a subscription. Organizations can sign up and within 48 hours, well deploy a complete MicroStrategy platform environment on the Cloud for organizations to use in a high performance, very cost effective and optimized environment.Big DataAnalytics

The power to unlock your Big Data assets

AgileAnalytics

Rapid-fire datadiscovery

Systems of Record Business Intelligence

Operationalize analytics to elevate performance

Intuitive Data ExplorationFast Dashboard Development100% Governable

Unmatched User InterfacesHighest Performance and ScaleTrusted System-of-Record ReliabilityEasy, Cost-Effective AdministrationAccess All Your DataCombine Data from Multiple SourcesAdvanced Analytics Transform Big Data into Insight

Analytic Requirements in a Typical Organization Web or Mobile / On-Premises or CloudMicroStrategys core product is an analytics platform, a suite of technologies designed to deliver all the functionality that an organization will need to support the full range of its business analytics use cases. This includes agile analytics, system of record BI, and Big Data analytics. Agile analytics is all about speed, flexibility and self-service. It enables any business user to explore their data using what the industry calls visual data discovery tools, build self-service dashboards and then share those dashboards and deliver those dashboards in a collaborative way with other users throughout the organization. System of record business intelligence adds the concept of governance to that rapid fire data discovery and sharing capability, and enables organizations to operationalize their analytics. They could do this through a variety of different mechanisms ranging from operational reports to production dashboards. We offer unmatched user interfaces, very high performance and scale widely recognized as being the best in the industry, and is based on a unified platform thats extremely reliable and easy to manage. MicroStrategy also offers the best in big data analytical functionality. Big data is a major trend in the analytic world right now as organizations grapple with the Three Vs: rapidly rising volume, velocity, and variety of data. MicroStrategy enables organizations to unlock the value of those big data assets by connecting to all data sources throughout the enterprise, combining that data together and then applying advanced analytics to get the most out of that data and deliver information in the most effective way to people throughout the organization.MicroStrategy is platform independent and supports all major operating systems, web browsers, and mobile operating systems. In addition to on premise software deployment, we offer a unique Cloud based analytical service which is available as a subscription. Organizations can sign up and within 48 hours, well deploy a complete MicroStrategy platform environment on the Cloud for organizations to use in a high performance, very cost effective and optimized environment.AGILE ANALYTICSRapid-Fire Data Exploration and DashboardingAgile analytics is the hottest area in BI right now and the reason for that is that fundamentally, it is a revolutionary, new approach that enables anybody to very quickly find new insight, share that insight with everybody, and do it without the involvement of IT. Thats really a game changer considering that business intelligence has traditionally has required high levels of IT involvement in order to create dashboards, create reports, and then distribute those results out to large numbers of people.Why Is Agile Analytics So Popular?Increasing User Satisfaction While Massively Increasing ProductivityMore ProductiveMore content per creatorMore ProducersMore users can create contentMore CollaborativePeer-to-peer sharing5-10xMore Content5-10xMore ContentCreators5-10xMore Sharing>100xmore contentcreation and consumptionAgile analytics is very popular because, again as I mentioned before, it changes the way that business intelligence traditionally works. Its so productive so that every user who has tied into data discovery functionality like you see here has created five to ten times more content. At a recent MicroStrategy conference, our customer Adobe cited a 20x improvement. You also can have more people using it than ever before because it is so easy and intuitive. Finally, MicroStategy extends data discovery by making it easier than ever to share and collaborate. So you have more content, more users, and more sharing and as a result you have net-net greater than 100 times more content creation and consumption -- which means that your data, the key facts and metrics that drive your business, are being socialized and communicated in a much broader, more effective, and more impactful way than ever before.

Visual Data DiscoveryStunning visualizationsOn-screen filteringSpeed-of-thought in memory database

Common Use CasesInteractive data exploration and root cause analysisDashboard creation

Visual Data Discovery is RevolutionaryLightning Fast Insights, Easy for Everyone, No IT Required

Visual Data Discovery takes you from data to dashboardin less than ten minutes.MicroStrategy Visual Insight is a pioneering new technology in agile analytics. It combines stunning visualizations with on-screen filtering and at the back end, theres a very high speed in-memory database that powers everything for speed of thought interactivity between user and data. There are really two common use cases for this technology. The first is just pure visual data discovery, the idea of using visualizations rapidly shifting between different types of interactive visualizations to find information that youre looking for, to isolate that information, to find trends, to look for root causes, to find the nuggets of insight into your data. The second major use case is dashboard creation. Thats the idea of bringing together multiple visualizations in an interactive dashboard that can then be published and shared with a variety of other people.

9

A Picture Is Worth 1000 WordsEvery User Becomes A Professional Data-Journalist MicroStrategy visual insight delivers the capability for any user to become a professional data journalist, tapping into a large number of dozens of different types of interactive visualizations ranging from simple things like line, bar and pie charts to more complex, multidimensional graph matrix visual representations to map representations to network diagrams, to heat maps. Dozens of powerful visualizations are at your fingertips with MicroStrategy Visual Insight. 10Quickly apply formatting and set up filtering.Discover new insights.Add more visualizations from any data source.Self-Service DashboardsDrag-and-Drop to Build Great Dashboards in Minutes

Save your finished dashboard.Great for prototyping or production.

1234So what you can do is you can take these visualizations and very quickly combine them into dashboards which bring together multiple visualizations in a single screen. You can create multiple tabs for your dashboards. You can set up your different dashboards so that one particular visualization is used as a filter to drive other other visualizations. So, for example, in this map visualization you see here, if I were to click on the state of Virginia, all of the other visualizations would change to reflect the particular data thats relevant to Virginia. Visual Insight makes it very easy for any business user to set this up and configure it, and then save it and share it with other people.A Dashboard Is Only As Good As Its Underlying DataBe Wary of Style Without Substance

DataAttributesFactsMetadataMetricsHierarchiesTransformations???Governance is the soft underbelly of standaloneVisual Data Discovery tools like Tableau and QliktechAll the speed and productivity and powerful visual analytics that come with data discovery are fantastic, but its really important to understand that regardless of how beautiful the dashboard is that the user creates, regardless of how visually compelling it is, a dashboard is really fundamentally only as useful as the underlying data thats populating it. One of the big challenges with visual discovery technologies that many organizations are experiencing now is that theres always a danger that the data thats populating their dashboards -- the attributes and the facts that are contained in that data as well as other metrics and hierarchies that are embedded as one-offs into each individual dashboard design -- that these things are not based on timely or accurate data, or are defined improperly. If the building blocks of a dashboard are incorrect or are subject to debate, then fundamentally that dashboard becomes useless. So having the functionality to manage and qualify source data, and manage the metadata associated with every dashboard, and govern that information so you know that it is the correct version of the truth and you can rely on it -- thats fundamentally critical.Standalone data discovery tools like Tableau and Qliktech dont give you the ability to govern the data and metadata that sits below every dashboard that exists. Agility and Governance Can CoexistPromote Unmodeled Metadata Back to the System of Record

Personal and Cloud-based Data SourcesEnterprise Data with Governed Metadata

Business User

2Access local or Cloud-based data

1Access system-of-record dataMetadata3Promote dashboard design metadata to system of recordHarmonize agility and governance.With MicroStrategy, were proceeding from a fundamentally different perspective and we have a set of core functionality that the standalone data discovery vendors just dont have. Over the course of many years, weve developed the industrys most robust and most functional metadata management and governance layer. One of the key things that youre able to do with MicroStrategys visual discovery tools is access data thats effectively system of record data. It is already managed and governed as the single version of the truth for the organization. You just bring that data into the visual discovery environment, take advantage of all the fantastic usability and visual capabilities of Visual Insight, and build and deploy your dashboard once its ready.At the same time with MicroStrategy, you also have that flexibility and agility to import from data sources like Excel, or connect ad hoc to local databases or Cloud-based sources like Salesforce.com and then bring that into our data discovery environment. Now the challenge there is, of course, that the data you import is not part of the enterprise system of record. But what you can do is you can take that data, map it to governed metadata and promote the dashboard design back into the system of record. Only MicroStrategy can do that and as a result, only MicroStrategy is capable of harmonizing the concept of agility and governance throughout the organization. Its an extremely powerful concept the effortless speed of agile analytics meets the power of system-of-record BI.SYSTEM OF RECORD BUSINESS INTELLIGENCEOperationalize Analytics to Elevate PerformanceThat really takes us to a more detailed look at MicroStrategys capabilities for system of record business intelligence. System of record BI is all about managed delivery of data and key performance metrics at scale. Its the idea that once youve created meaningful analytics, you want to be able to operationalize them, to drive them into the organization, to effectively align the organization behind those numbers, enable better decision making, and as a result, elevate performance across the organization.Unmatched InterfaceProduction dashboardsOperational reportsBuild once, deploy anywhere

High PerformancePush-down analyticsIn-memory cube accelerationDynamic sourcing

Flexible, Reliable, and Easy to ManageHigh-efficiency object reusePowerful SDKComprehensive admin tools

Data From Across the EnterpriseWeb Mobile Portals Office

DashboardsReportsStatementsVisual Discovery

System of Record Business IntelligenceOperationalize Analytics to Align the Business and Elevate Performance

At the heart of a system of record business intelligence system is the concept of capturing data from all important sources across the enterprise, delivering it in different types of visual and numerical formats, including reports, dashboards, statements, visualizations and more. And then pushing that data and information and insight out through a variety of different platforms including web, mobile, portals and Microsoft office.Over the next couple slides, Ill talk more about the details here. But in quick summary, MicroStrategy has an unmatched set of user interfaces for delivering system of record BI. We have an approach which enables us to build analytical content once and publish it anywhere, which saves significant amounts of time and effort from a development standpoint. The core of our platform is an extremely high performance engine powered by push down analytics coupled with in-memory cube acceleration, and the ability to dynamically source data from the highest performing data source. And then finally, the platform itself is flexible, reliable and extremely easy to manage. Its designed to be that way with high efficiency object re-use, a powerful software development kit for integration purposes and a comprehensive administrative toolset.15* According to BARCS BI SURVEY 12. Megavendors are Oracle, SAP, IBM, and Microsoft. Production DashboardsEasy, Guided Decision-making for Mass Consumption Comprehensive dataEasy to useGuided workflowPersonalized for each userOnline or distributed via emailMultimedia content-enabledTransaction-enabled

So what you have is an unmatched system for creating analytics and delivering data and insight directly into business operations to improve performance. One of the most popular ways for doing this is production dashboards. Production dashboards are visual mechanisms for easy guided decision making that are designed for mass consumption across an organization. They embed rich, comprehensive datasets and are very easy to use. They have a guided workflow built into them so every user who interacts with one of these dashboards does so with a managed, controlled way. Everyones workflow through the dashboard is the same, so they are experiencing information in the same way with the same context. In many cases, they are being routed towards an optimal decision, so consistency is very important. These dashboards can be personalized for every user, so every user sees only the data thats relevant to him or her, and they can be distributed online through web access or by email as an encapsulated file. You can incorporate multi-media content into these dashboards. Finally, you can also transaction-enable them. So as you guide a user through this process of discovering the information that he needs to get to a decision, at that point of decision, you can then tie back to an operational system and enable a user to actually execute a decision directly from a dashboard, which is a very powerful concept that many of our competitors dont support.16* According to BARCS BI SURVEY 12. Megavendors are Oracle, SAP, IBM, and Microsoft. Production Reports and Professional StatementsReports

Clear and concise data deliveryPersonalized to the viewerSubscriptions, programmatic refresh and distribution options

Statements

Branded, pixel-perfect experienceInteractive capabilityPowerful mass distribution capabilities

MicroStrategy also offers best-in-class capability for delivering pixel perfect reports and statements. This is probably the most popular way that people consume business intelligence today. MicroStrategy has a clear and clear and concise data delivery paradigm with reporting that can be personalized for each viewer. Users can subscribe to reports. Reports can be programmatically refreshed and automatically distributed. On the statement side, you have all those capabilities. You have a branded, pixel-perfect experience for every user. Its a very interactive type of experience for a user so you can develop these statements in such a way that users can drill down into information and get more information out of them if they want. Finally, these statements can be distributed in a mass distribution model. So you can create these branded, highly interactive statements, and then programmatically email them to tens of thousands or hundreds of thousands of people. Its an incredibly powerful tool for delivering information in certain use cases like invoicing or monthly statement delivery. 17

Browsers

Portals

Enterprise ApplicationsWeb

EmailEmail

PDF

OfficeDocumentsMobile

AndroidiOS

BlackBerry

Build Once, Deploy Anywhere

Build onceDeploy via any media12One of the remarkable things about the MicroStrategy platform which other competitive platforms dont offer is the ability to build once and deploy anywhere. Because MicroStrategy employs a unitary architecture that was designed organically from the ground up and wasnt cobbled together from multiple acquisitions, basically what we enable our customers to do is build a report or dashboard once and then deploy it across any media without having to rebuild it for every individual delivery format. So we can deploy that particular dashboard or report to any browser, embed it or components of it in a portal or other enterprise application, send it by email, or deliver it via the most popular mobile devices, including Android, IOS and Blackberry. You can also deliver it through documents; into PDF documents or directly into Power Point, Excel, or Word. Its a very powerful feature that enables any organization to get the maximum value out of its data by delivering it in the widest possible mode.

18BIG DATA ANALYTICSUnlock Value In Big Data AssetsOne of the biggest challenges that organizations now face is deriving greater value out of their big data assets. Right now, data volumes are rising dramatically throughout organizations as they try to tie in new sources of information like social data, like machine based data, data from mobile data sources, like geospatial data, and of course data from traditional data sources, which also continues to expand dramatically.MicroStrategy historically has been the leader in large data analytical applications. You can see here, again, looking at BARCs BI Survey 12 data, that 39% of MicroStrategy customers are running MicroStrategy on top of over a terabyte of data. Thats almost triple the volume of data of the average BI customer. And as you can see, MicroStrategys median customer data volumes are also significantly higher an order of magnitude higher than the average of the next ten vendors in the BI space. Combine Data from Multiple SourcesFast Access to Federated Big DataBusiness users and developers access the entire Big Data ecosystem as if it were a single database.User / Departmental DataData Warehouse AppliancesMapReduceDatabasesRelational DatabasesMultidimensionalDatabasesColumnarDatabases

112232 & 3Bring All Relevant Data to Decision Makers,No Matter Where It ResidesMicroStrategys architecture also enables multi-source, federated data access across multiple systems so that business users and developers can effectively access an organizations entire big data ecosystem as if it were a single database. Here you can see a dashboard where were bringing relevant data to the user of this dashboard from multiple data sources, including one visualization where were joining data dynamically from multiple systems. Advanced Analytics Analytical Maturity ModelClimb the Analytical Maturity Model to Outsmart and Outperform CompetitorsBenchmarkingProjectionsTrend AnalysisData SummarizationRelationshipAnalysisAnalytical Maturity

What is likely to happen based on past history?

What is happening in the aggregate?What direction are we headed in?How are we doing versus comparables?What factors influence activity or behavior?

Coupled to its ability to analyze large scale data, MicroStrategy also incorporates a strong, robust set of analytical functions ranging from data summarization to trend analysis, benchmarking, relationship analysis and projections. You can think of this as an analytical maturity model that we completely support within our platform. We expose these rich analytical functions to busness users in very easy to use ways so that they access and use all this analytical functionality, and quickly and eaily climb the maturity model if they want to embrace more sophisticated analytical approaches.Within MicroStrategy, we have over 300 analytical functions which we believe support about 90% of all analytical use cases. In the rare case where a particular organization sees a use cases where they need to go beyond the functions that are supported directly in MicroStrategy; we also offer a very tight integration with R, which is the worlds most popular advanced analytical package. R offers a library of over 3000 rarely used and exotic functions everything you would ever need and more. What we can do is we can imbed an R model directly into MicroStrategy and enable business users to tap into that model through a very easy to use visual interface.21

From Big Data to Business ValueAny DataActionable InsightBenchmarkingProjectionsTrend AnalysisData SummarizationRelationshipAnalysis

Relational

Multidimensional

Hadoop-based

Structured

Semi-Structured

Unstructured

Comprehensive Analytics

So fundamentally, what were doing from an analytical perspective is were delivering data from across the enterprise, from discreet data sources like Excel files ranging all the way up to the largest, most massive data warehouse and Hadoop environments. Were applying a comprehensive set of powerful analytics to that data and then were pushing it through the worlds most productive interfaces in a very visual and interactive sort of a way. Together, these layers of technology combine in a very powerful way that our traditional platform competitors and the agile analytics vendors just cant match.22Questions?