joshua.drew@microsoft€¦ · windows phone app studio ... brainstorming ideas for how to get...
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Twitter.com/@jdruid
Drew5.NET
Meetup.com – Hartford App and Game Developers
- Application and Game Development Workshops
Studio Time @ Farmington Office
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One MicrosoftA family of devices and services that empower people at work, home and on-the-go
Key pillars of devices and services strategy
Benefits from value of the Windows brand
Common user experience on unified devices
Integrated Strategy to Transform Beyond Software & PCs
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Windows 8 - Modern Design
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Windows 8 -
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Windows 8 -
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Windows 8.1 makes it easier to discover, buy and use apps
Snap up to 4 apps New Windows Store UX
Find apps on Start screen with search
or new all apps view
Custom app recommendations based
on user behavior
Discover apps through Store
live tile notifications
New live tile sizes, including Large
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Differentiation by design
Search ExtensibilityCamera Lenses Wallet Integration
Speech ExtensibilityLive Tiles Lockscreen Wallpaper & Notifications
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Windows Store Developer Account• http://dev.windowsphone.com
Windows Phone App Studio• http://appstudio.windowsphone.com
• Modern Web Browser
Windows 8 and Phone Development• Windows 8.1
• Visual Studio 2013
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Concept
Features
Functions
How
What
Organize
UX
Flow
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Interaction Story Visuals
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The
Making your application name as descriptive as
possible will make it easier for users to find it. Think
about how a user might search for the application,
and think about using those words. Embrace
adjectives to make the title of the application more
intriguing or compelling.
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Shorter names will be more memorable and will be
less likely to be truncated because of length when
being displayed in the Windows Store.
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Brainstorming ideas for how to get started:
• Find inspiration in other languages. Latin,
German, French, Italian
• Create a collage by cutting out words from
various sources. Mix and match.
• Put together a mood board of images that relate
to your application. Share with others to get a
variety of words and terms to use.
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• Consult the Thesaurus – Visual Thesaurus
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• Only the first few lines are seen in the description
preview
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• Max of 10,000 words for a description
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• Communicate the intent of the application
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• Get a quick start with Icon Fonts
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Screenshots sets the user expectation for the
application experience. If the first screenshot looks
desolate and boring, the user will assume that is true
of the entire application..
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A splash screen is shown immediately when the
application is launched. This is the first thing the user
will see when they use your application - make sure
to take advantage of this opportunity to build brand
awareness.
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Build Awareness Promotion
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Promotion needs to happen early through all available touch points to grow and engage an audience.
Promotion
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Promotional Site
In App Promotion and Cross App Promotion
Launch Promotion
Promotion starts as soon as you do
Basics for Self-Promoting
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A promotional site provides a unique opportunity to
tell the story of an application. It can be as simple as
a single page and typically includes product images,
feature list, and other essential information.
Before launch, promotional sites often collect emails
for interested parties or have a countdown.
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Many choices exist for creating a simple promotional
site:
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Many choices exist for creating a simple promotional
site:
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A user can rate and review an app a few different
ways: the Window Store, the settings pane and
through a link provided in app.
After a certain amount of engagement time,
consider trying to coax the user to rate and review
the application, if they haven’t.
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If a publisher has several application titles, cross
promotion can be an effective way to promote other
applications.
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Build Awareness Socialize
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Leverage social media in unusual and engaging ways to grow a user base
Socialize
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Potential Social Networks
Creating Social Accounts
Engage in Interesting and Unexpected ways
Engaging potential users through social media
Basics for Being Social
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Some social networks to consider:
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New social media accounts can be created, or
existing ones can be leveraged. Creating from
scratch allows for unique branding opportunities.
Leveraging existing accounts gives access to already
established networks.
Creating new accounts, and asking people to follow
on existing networks tends to be a good
compromise.
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Social networks are the perfect place to have some
fun and show some personality. Think about using
social media to engage users in interesting ways:
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