Introducing Microsoft Surface™

A revolutionary product that creates exciting new ways to entertain, sell, and inform

Technology connects us in new and exciting ways,but can also separate us

Tools act as barriers between us and our content

Microsoft Surface™ frees us to have more direct control over our experiences

What is Microsoft Surface?

Microsoft Surface is a

new approach to computing

that is:

Social and collaborative

Versatile

Intuitive

Easy to use

Light Engine

Meet Microsoft Surface

5 Camera Casting

PC w/ Custom Power Supply

Software

Text-based

Microsoft Surface: “Natural” user in-terface

Graphical user interface

Microsoft Surface Delivers a New Interface

• It works naturally

Microsoft Surface is Different Because:

• It’s multi-touch• It’s multi-user• It recognizes other objects

Efficient

Engaging

Instinctive

Those Qualities Make Microsoft Surface:

Why Microsoft Surface?

• Natural touch input• “New” user interface• Multi-touch screen• Many users• Gather around

After Microsoft SurfaceBefore Microsoft Surface• Keyboard & mouse• Graphical user interface• Touch screen• Single user• Crowd around

IKEA table is basis for first Microsoft Surface prototype. Bill Gates gets first look

2003

More than 85 prototypes developed

2004

Current look & feel finalized

2005

Microsoft Surface unveiled to the world

2007

Work begins.The goal: Mix physical and interactive worlds

2001

A Short History of Microsoft Surface

With Microsoft Surface, in showrooms customer can:

• Place device on Microsoft Surface and instantly see features options displayed

• Manipulate maps to see coverage areas and calling plans

• In the future, “grab” and load graphics, ringtones, and more

• Microsoft Surface is a hit at iBar ultra-lounge

• Customers chat and send pictures to other patrons

• Order custom drinks• Play games singly or in groups• Take “virtual” tours of Harrah’s

properties and Las Vegas

Who’s using Surface today

Guests use Microsoft Surface to:• Look at photos• Watch videos• Listen to music• Explore your neighborhood

What Microsoft Surface Can Do

• Enhance customer experience

• Increase customer loyalty• Attract new customers• Grow revenue• Reduce cost of service

Microsoft Surface

Helps you find “Blue Ocean”

Retail

• Create excitement around retail experience• Customers design wardrobe, kitchen, meals• A virtual sales force• Improve customer satisfaction• Designed to support and enhance retail experience

Automotive

• Change buying experience• Cater to customer needs• On-site configurator• Reviews, financing options• Upsell options, warranties• Product development

Financial Services

• Transform customer experience• Personalize customer contact• Enhanced marketing opportunities• Put customer in charge• Speed transactions

Microsoft Surface in Healthcare

Healthcare professionals and patients benefit from Microsoft Surface

Patients: Self check-in, update medical records, review treatmentsClinicians: ‘Smart white boards,’ touchless EMR, image reviewHospitals: Improve patient experience, competitive advantagePharma companies: Introduce new medications to physiciansDevice makers: Make devices Microsoft Surface-readable; create new mobile devices

Hospitality Industry

Microsoft Surface helps leisure and entertainment providers:

• Customize customer experience• Attract cutting-edge clientele• Boost food & beverage revenue• Create new client experiences• Cross-sell & up-sell allied properties

Professional Services

Promote workflow efficiency

Boost practice performance

Grow relationships

Improve customer

satisfaction

Creates new ways to

collaborate

Microsoft Surface is Here Today

• Microsoft Surface is ready for business• Strong customer demand• Expanding partner ecosystem • International plans announced Sept. 2008

Partners’ Opportunities

Leverage Microsoft Surface platform

Developcustom applications

Integrate back-end solutions

For more information contact SurfaceX@microsoft.com

Microsoft Surface Partners

Microsoft Surface is New, Yet Familiar

Uses familiar hardware, software

Microsoft offers training, toolkits

A new business line

• Commercial customers• Commercial BDMs• IT/MIS pros• Developers/ISVs• Hospitality & retail partners

Find the Value in Microsoft Surface

Microsoft Surface Offer

• Commercial Unit$12,500: Black or white panel

• Developer Unit$15,000: Black panel, includes Microsoft Surface developer kit

• Surface care$1,355 installation, $1,300 checkup, $1,500 for optional extended warranty

Roll Out Microsoft Surface

• Go to Surface.com• Calculate units needed• Find a Microsoft

development partner (ISV)• Or build applications in-

house

• Develop support • Plan a roll-out• Introduce Microsoft

Surface to your customers

Warranty and Support

28

1YearWARRANTY

?

What is the

Microsoft Surface

warranty?

What is

warranty support?

What are the

remedies for

problems?

How long will

support last?

Are there

support options?

Microsoft Surface

Touch the future of computing