microsoft strategic innovation on ms office porting to ipad
DESCRIPTION
MicroSoft Strategic Innovation on MS Office porting to IpadTRANSCRIPT
![Page 1: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/1.jpg)
Anurag Verma
Roll No: 35413
MBA Exe. Edu, Sem-IV
Microsoft
![Page 2: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/2.jpg)
Microsoft General Information
Microsoft Strategies and Priorities
Microsoft SWOT analysis
Microsoft Strategic Innovation
Why Microsoft chose MS Office
Why Microsoft chose iPad for MS Office
Why Microsoft did not choose Android
Result of Strategic Innovation2
Agenda
![Page 3: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/3.jpg)
3
MS General Info
Name Microsoft Corporation
Geographic Areas Covered WorldWide
Headquarter U.S.
Current CEO Satya Nadella
Employees 99,000
Major Competitors Google, Apple, IBM, Oracle, Adobe etc
Market Capitalization $ 333.81 billion
Revenue $ 24.52 billion (Dec 2013, Quarter)
Cash Reserve $ 80.67 billion (as on Jan, 2014)
![Page 4: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/4.jpg)
5
MS Products
Operating Systems Windows 8[.x] Windows RT Windows 2012
Software MS Office Suite
Hardware Surface Tablets Nokia Handsets
![Page 5: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/5.jpg)
Need to add value
7
Gaps
Using Strategic
Innovation for this one
![Page 6: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/6.jpg)
8
Gaps
![Page 7: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/7.jpg)
Brand loyaltyBrand reputationEasy to use softwareStrong distribution channelsRobust financial performance
9
![Page 8: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/8.jpg)
Brand reputation
Brand loyality
Easy to use software
Strong distribution channels
Robust financial performance
10
SWOT Analysis : STRENGTHS
![Page 9: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/9.jpg)
Poor acquisitions and investmentsDependence on hardware
manufacturersProducts are buggy in natureCriticism over security flawsMature PC marketsSlow to innovate
11
SWOT Analysis : WEAKNESSES
![Page 10: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/10.jpg)
Cloud based servicesMobile advertisingMobile device industryGrowth through acquisitions
12
SWOT Analysis : OPPORTUNITIES
![Page 11: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/11.jpg)
Intense competition in software products
Changing consumer needs and habits
Open source projectsPotential lawsuits
13
SWOT Analysis : THREATS
![Page 12: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/12.jpg)
Effect of Weaknesses and Threats
14
Triggers
![Page 13: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/13.jpg)
Slow Growth of Personal ComputersSlow Growth in Surface TabletsSlow Growth in Nokia Lumia Users.Smart Phone and Tablet market is 5 times the
size of PC industry.
15
Triggers
![Page 14: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/14.jpg)
16
Triggers
![Page 15: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/15.jpg)
17
Triggers
![Page 16: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/16.jpg)
Increased Smartphone users for Apple Increased Android users Combined market of SmartPhone and Tablets is 1.5
billions units
18
Triggers
![Page 17: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/17.jpg)
19
What Strategic Innovation done by Microsoft ?
![Page 18: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/18.jpg)
20
Strategic Innovation
Microsoft launches Office for iPad
![Page 19: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/19.jpg)
22
Why MS Office
![Page 20: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/20.jpg)
26
Why iPad
![Page 21: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/21.jpg)
27
Why iPad
![Page 22: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/22.jpg)
1 out of 5 Tablets is an iPad iPad mini (Retina) and iPad Air are the
top ones Future Features
Sapphire Glass TouchID Fingerprint Scanner iOS 8
28
Why iPad
![Page 23: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/23.jpg)
Why NOT Android Tablets ?
29
![Page 24: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/24.jpg)
30
Why iPad
![Page 25: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/25.jpg)
MS Office is for Serious Working People
Android Buyers are more inclined towards entertainment
Ipad is NOT Cheap and so is MS Office
Android is coming on cheap tablets also
31
Why NOT Android Tablets
![Page 26: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/26.jpg)
32
Strategic Innovations: RESULTS
Microsoft Office for iPad Dominates Top of App Store
![Page 27: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/27.jpg)
12M downloads one week after debut
33
Strategic Innovations: RESULTS
![Page 28: MicroSoft Strategic Innovation on MS Office porting to Ipad](https://reader033.vdocuments.mx/reader033/viewer/2022051513/544f399caf79596a6a8b69ec/html5/thumbnails/28.jpg)
Thank You