microsoft powerpoint - space x (with video)
TRANSCRIPT
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PREPARED FOR: DR CHARLES WEBER
STRATEGIC TECHNOLOGY ROADMAP:
SPACE EXPLORATION TECHNOLOGIES CORPORATION
11 DECEMBER 2013
ANDERS HANSEN | ANNA-MARIA CRNJAK | BENJAMIN TEE | RICHARD AVENARIUS
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INTRODUCTION
Longti! int!"!#t in #$%&! Mi##ion to MARS
D!'!(o$! #t"%t!gi&
$%"tn!"#*i$ +it* NASA H!%'i(, in'!#t! in %!"o#$%&!
t!&*no(og, RD in#t!% o.$/"&*%#ing R/##i%n ICBM#0
QUICK FACTS ABOUT SPACE X:FOUNDED VEHICLES MANIFEST EMPLOYEES
2002 3 40+ 3,000+
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THE LAUNCH INDUSTRY
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HISTORICAL OVERVIEW
COMMERCIAL AEROSPACE INDUSTRY
Military Civil Commercial
2000 -Preset
Mo!ile
Telecomm"icatios #eo$ra%&ic Positioi$
Systems '#PS(
)**0+s
Televisio ,roacasti$ US $overmet atioals%ace %olicy
)*.0+s
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INDUSTRY OVERVIEW
SE#MENTATION AND ,REA/DON
1231 G(o4%(R!'!n/!5
63724
L%"g!#t #!g!nt0Consumer Services
8 4igg!#t "i'!" o.
g"o+t*
9: g"o+t*"%t! ."o
1233-1231
1231 G(o4%(R!'!n/!5
63;
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PORTERS FIVE FORCES ANALYSIS
LAUNC1 INDUSTRY
Med!": S!'!"%( (%"g! 4ig$(%,!"# in t*! in/#t",
Med!": S$!&i%(i!
M%n/.%&t/"!"# o. $%"t#
L#$: Hig* 4%""i!"# to
!nt",
L#$: S$!&i%(i! $"o/&t!, .%&to"#
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T&e Spa! A"A#$!!%!&"'
F Allos 3or icrease iiovatio aevelo%met o3
aeros%ace tec&4
FAllos
!(())!&*i
cor%orate !"siess 5
scieti3ic researc&
Ra%i evelo%met imoeti6atio o3 reve"e
DEVELOPMENTS WITHIN THE LAUNCH INDUSTRY
7ROM PU,LIC TO PRI8ATE
Ma9or C'" Sa)'
F S%ace: as a!le tola"c& a ve&icle ito
s%ace 3or -.3 "/! '" o3NASA4
Icrease &a")&a'!$!)#&"*
F U4S4 ; R"ssia relatios&i%
P1IVATE SECTOR PUBLIC SECTOR
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COMPANY HIGHLIGHTS
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MISSION AND LONG TERM VISION SPACE
M//#.:
To !'!(o$ #$%&! t"%n#$o"t%tion#< +it* t*!/(ti%t! go%( o. %>ing it $o##i4(! .o",!"*./ (# &)e #. #(,e' %&*.e(/
F!(!'e V/#.:
Gi'! &o#t/!"# $e' %'e/ %n -*/(e'&*!., t!$o
C"!%ting 'e!/*&e %i"&"%.t# .o" #$%&! t"%'!( Contin/ing to %$$(, ..#)*()e de*/ %n
4'#!.d'e*5.4 'e/e*',
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S W
O T
S('e.4(,/:
Lo+ &o#t< *ig* "!(i%4i(it, 4/#in!## o!( In-*o/#! %n/.%&t/"ing o. "o&>!t# Inno'%tion $*i(o#o$*, o/ng t%(!nt! +o">.o"&! CEO A4(! to $"o'i! #!"'i&!# int!"n%tion%((,
Pion!!" in !'!(o$!nt o. "!/#%4(! "o&>!t# "!! ."o $o(iti&%( in.(/!n&!
We*5.e//e/:
N!+ !nt"%nt in &o$(! &o$!titi'!4/#in!## !n'i"on!nt Liit! ./ning %# % $"i'%t!(, &o$%n,
SWOT ANALYSIS SPACE
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S W
O T
O%%#'(!.(e/:
%(&on H!%', #!t to 4! t*! +o"(# o#t$o+!"./( "o&>!t 4, $%,(o%
R!/#%4(! D"%gon &%$#/(! #!t to 4! .i"#t$"i'%t! &"!+ #$%&!&"%.t to 'i#it ISS
S!t to 4! %">!t (!%!" in "!/#%4(! "o&>!t#
T,'e*(/: C*%ng!# to (!g%( %n $o(iti&%( !n'i"on!nt
Lo## o. &on.i!n&! in !'!nt o. i##ion.%i(/"!
%i(/"! to !(i'!" .(ig*t %ni.!#t on#&*!/(!
SWOT ANALYSIS SPACE
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SPACE RESEARCH
RE8OLUTIONI?IN# T1E LAUNC1 INDUSTRY
DRAGON
FALCONHEAVY
F)$'" %%!$)a* )"a o%erate s%acecra3tt&at as $!!$! ($%$)"
7irst commercially !"ilts%acecra3t to 5 a" "/!
ISS Desi$e to carry &eavy
)&"!$pa&!"a$* 'pa!$a("to s%ace
T&e 6$' %'" p6!$($5!"
Desi$e 3or e@tremerelia!ility ; t&e commercialaircra3t o3 s%ace travelB
T6)! "/! p!$($%a&! a&-.3 "/! '" o3 t&e Delta I81eavy
-'"
%%!$)a rocet L67'" alterative to
traitioal la"c&%roviers !ace !y$overmets
La"c& o3 SES Satelliteto #EO o Decem!er20)
E@am%le o3 cost-
re"ctiosF 7alco * v)4) e$ie &a 89%$! "/$'"G ;0 %$!(! i rocet 3"sela$e3or !ot& 3irst a
seco sta$e
FALCON 6) 171
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LAUNCH VEHICLE
PAYLOAD TO LEO
SPACE RESEARCH
RE8OLUTIONI?IN# T1E LAUNC1 INDUSTRY
Desi$e to carry &eavy)&"!$pa&!"a$* 'pa!$a("to s%ace
T&e 6$' %'" p6!$($5!"
Desi$e 3or e@tremerelia!ility ; t&e commercialaircra3t o3 s%ace travelB
T6)! "/! p!$($%a&! a&-.3 "/! '" o3 t&e Delta I81eavy
FALCONHEAVY
93,000 5#
SPACES1UTTLE
2HG000 $
PROTONM
2G000 $
DELTA I81EA8Y
22G0 $
TITAN I8,
2)G.0 $
ARIANE ES
20G000 $
JAPAN 1-II ,
)G00 $
C1INALM ,
))G200 $
FALCONHEAVY
Estimate La"c& DateF
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STRATEGIC ANALYSIS
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S"%&(+L#$ C#/(
Re&*&(+
F&*(
O'4*.8*(#.
S('!(!'e
Le*d.4
Ed4e
De/4.
C#"%e((#.
. "!&(%&e
"*'5e(/
Ve'(*&&+
I.(e4'*(ed
P'#d!(#.
C!&(!'e #-
I..#)*(#.
INTERNAL ANALYSIS 9 OPERATING MODEL
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Si(i&on V%((!, T!&* i"
(%t o"g%ni%tion%( #t"/&t/"!
O$!n o..i&! !#ign %n &/(t/"! o/ng %n t%(!nt! +o">.o"&!
S/&&!##./( CEO in E(on M/#>
L%"g! /(tin%tion%( .i"< 1;#*%"!*o(!"# ."o 32 &o/nt"i!#
S!$%"%t! !#ign %n $"o/&tion Joint !&i#ion %>ing /n!"%/t*o"it, o. E/"o$!%n S$%&!Ag!n&,
Co"$o"%t! #t"/&t/"! #/$$o"t#&o((%4o"%tion %n !..i&i!nt
!&i#ion %>ing
B/"!%/&"%&, %n go'!"n!nto+n!"#*i$ *%$!"# !&i#ion
%>ing %n inno'%tion
LEVERAGING ON A FLAT ORGANIATIONALSTRUCTURE FOR SUCCESS
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LEADING EDGE DESIGN AND COST INNOVATION
Si$(! %n $"o'!n "o&>!t !#ign %((o+# .o" "!(i%4i(it, %n /$ to ;0 (oo$ 4!t+!!n!#ign %n $"o/&tion
D!'!(o$!nt ti! "!/&! :)
A'*.e/%*e *%# /(ti$(!&ont"%&to"#5
Ro&>!t# %! in E/"o$!
P"i! &ont"%&to"5 A#t"i/ E/"o$!
D!(i'!"# "o&>!t# .o" (%/n&* in"!n&* G/i%n% in S0A
In&"!%#! t"%n#$o"t%tion &o#t
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COMPETITION ACROSS MULTIPLE MAR>ETS
D'*4#.
F*. 1
F*. 6
F*.
He*)+
Co$!t!# .o"Go'!"n!nt
Cont"%&t#
Lig*t+!ig*tS/4-O"4it%(
M%">!t
Co!"&i%(LEO O"4it
M%">!t
A4i(it, to go toGTO %n4!,on
C#.(.!#!/ %!'/!( #- #/(
"%'#)e"e.(/ *'#// *&&"*'5e(/
E#.#"e/ #- S*&e (,'#!4,
,4, &*!., *()(+
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CULTURE OF INNOVATION IMPROVEMENT
R!/#%4(!D"%gonC%"go
&%$#/(!
D!'!(o$ingo"(# i"#t
R!/#%4(!
Ro&>!t# o"(# Mo#tPo+!"./(
Ro&>!t 4,P%,(o%
Hig*!#t#t"/&t/"%(
#%.!t,
%"gin# .o"*/%n .(ig*t
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M%">!t (!%!" .o" (ig*t
&o!"&i%( (%/n&*%">!t
D!'!(o$!nt o."!/#%4(! "o&>!t# .o"
%(( !$(o,!nt#
M%">!t (!%!" .o" USgo'!"n!nt (%/n&*
&ont"%&t#
Pion!!" in !$!ition#to M%"# %n 4!,on
Ho+ o ,o/&on#i#t!nt(, !(i'!"#/$!"io" '%(/! to
&/#to!"#
Ho+ o ,o/ 4/i(
int%ngi4(! %##!t#%n $"!'!nt/$(i&%tion 4,&o$!tito"#
STRATEGIC ROADMAP
Re/#!'e/
C*%*&(e/
D/(.()e
C#"%e(e.e/
S!/(*.ed V*&!e
C'e*(#.
Ro&>!t L%ningT!&*no(og,
Lo+ Co#t %(&on 7Ro&>!t
R!/#%4(! D"%gon
C%"go C%$#/(!
o/ng< T%(!nt!Engin!!"#
In-Ho/#!M%n/.%&t/"ing
S*o"t D!#ign to B/i(Ti! P!"io
Lo+!#t &o#t $!"$%,(o% to LEO %n
GEO
R!g/(%" "!#/$$(,i##ion# to t*! ISS
o"(# o#t $o+!"./(
"o&>!t - A4i(it, to(%/n&* @g to
LEO
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PRESENT CHALLENGES AND COMPETITION
DELI8ERIN# SUSTAINA,LE 8ALUE CREATION
CHALLEN>E -:
Esta!lis&i$crei!ility as t&e
e i o t&e
!loc
CHALLEN>E 2:
Ram%i$ "%
%ro"ctio to
meet maret
ema
CHALLEN>E 3:
Maitaii$
reso"rce %ositio
!arriers a$aist
com%etitio
CHALLEN>E 4:
S"ccess3"levelo%met o3
re"sa!le la"c&
rocet system
CREDITS: STEVEGREENBERGART7COM
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C"!+ R!%, D"%gonC%$#/(!
G"%##*o$$!" P"o!&t
U#! o. %(&on H!%', .o"M%"# E$(o"%tion P"o!&t
D!'!(o$ %n "!t%in >!, t%(!nt%n $!"#onn!(
En*%n&! $"o/&tion&%$%4i(iti!# 1)
Doin%t! (ig*t+!ig*t
(%/n&* #!g!nt
In&"!%#! n/4!" o. (%/n&*#it!# in US
E&onoi!# o. S&%(! +it*(%/n&* %&ti'it,
RECOMMENDATIONS
LE8ERA#IN# ON DISTINCTI8E COMPETENCIES 7OR #ROT1
Coti"e
%"rs"it o3Cost
Iovatio
Develo% 5,"il
Crei!ilityEsta!lis& maret
leaers&i% ievelo%met o3
re"sa!le rocetsa ee% s%ace
e@%loratioca%a!ilities
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END OF PRESENTATIONTHAN> YOU
APPENDI: 2012 SATELLITE INDUSTRY
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APPENDI: 2012 SATELLITE INDUSTRYINDICATORS SUMMARY
SOURCE: S*(e&&(e I.d!/('+ A//#*(#. A..!*& Re%#'( 2013
APPENDI: TOP LEVEL GLOBAL SATELLITE
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W
APPENDI: TOP LEVEL GLOBAL SATELLITEINDUSTRY FINDINGS
SOURCE: S*(e&&(e I.d!/('+ A//#*(#. A..!*& Re%#'( 2013
APPENDI: SATELLITE AND COMMERCIAL
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APPENDI: SATELLITE AND COMMERCIALLAUNCH DEMAND FORECAST TO 2022
D!%n .o" #%t!((it!(%/n&*!# #!t to $i&> /$
in t*! n!%" t!"
T"!n to+%" *!%'i!"!t
!'!(o$!nt !/i$!nt
SPACE: LAUNC1 COMPLE: HEG8ANDEN,ER# AIR 7ORCE ,ASENear Lompoc, CA
N!+!#t (%/n&* .%&i(it, %&/i"! in!%"(, 1231
D!#ign! .o" *!%'i!" (%/n&*!# o.t*! %(&on H!%', %n
G"%##*o$$!" $"o!&t#SOURCE: S%*e COTS M//#. U%d*(e !&+ 2013