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© 2009 IBM Corporation

ISV and Developer Relations

Maximise Your Relationship with IBMSAAS & Cloud

Welcome to the IBM Innovation Centre, Dublin.

IIC Dublin, 20th May 2009

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© 2009 IBM CorporationMaximise Your Relationship with IBM – Dublin IIC – May 20th 2009

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What’s in store today?A quick look at this morning’s content

10.00 Welcome, Introduction to IDR & Innovation Centres

Noel Crawford – IDR Manager, IBM in Ireland.

10.30 IBM PartnerWorld Industry Networks Overview

Joanne Stanley – IDR Marketing Manager

11.00 Tea & Coffee Break

11.15 IBM Software as a Service

Simon Baker - Business Development Manager,

IDR Northern Europe.

12.00 IBM Cloud Computing

Dr.Pol MacAonghusa – CTO, Emerging

Technology Incubation Centre.

12.45 Q&A with presenters & Interactive

Discussion

13:00 Networking Lunch

13:45 Break outs and PartnerWorld desk available

to all



IBM Innovation Centre, Ireland

Noel CrawfordIBM Innovation Centre & IDR ManagerIreland

IIC Dublin, 20th May 2009

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► Building skills across the community and around the globe

► Enabling anytime, anywhere collaboration across the community

► Staying at the forefront of global change

developerWorks developerWorks IBM Academic IBM Academic InitiativeInitiative

PartnerWorld PartnerWorld Industry NetworksIndustry Networks

In IDR we create sustainable business and technology innovation for our clients through our technology offerings and our collaboration with and

between our ecosystem.

IDR Ecosystem

IBM ISV & Developer Relations: Innovation powered by community

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How can IBM help?IDR provides timely, relevant and EFFECTIVE support for ISVs facing rapidly

developing local and global marketplaces

The ISV landscape is shifting: Consolidation - high market penetration - competing business models

ISVs seek to acquire or align with major technology partners

ISVs seek expansion into new geographies, customers, adjacent industries

Funding shifts from application software to new technology models and geographies; VC start-ups mushrooming in secondary markets

ISVs evaluating/adopting SaaS model

ISV ResponseMarket Forces How IBM Helps

Demand for new technologies & business models

Enable transformation to new models like SaaS

VC funding shiftsImprove ISV technical skills and capabilities

Globalization and emerging growth markets

Increase ISV go-to-market capabilities

ConsolidationDrive expansion with collaboration and global reach

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Innovation Centre MissionInnovation Centre Mission

““Assist Business Partners in developing skills and

delivering solutions through education, briefings, and

on-site and remote access to design, architect,

scalability testing, porting and enablement services””

a Decade of working Together

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Full Service

IBM InnovationCentre (Hub)

Partnership Solutions Centres

HAMBURG BERLIN

FRANKFURT

DUSSELDORF

MUNICHSTUTTGARTSTUTTGART

AMSTERDAM

LA GAUDE

MILAN

TEL AVIV

PARIS

BARCELONA

IBM Innovation Centre (Satellite)

IBM Innovation

Centre (Base)

eArchitects /

Events

STOCKHOLM

HELSINKI

OSLO

COPENHAGEN

MOSCOW

PRAGUE

WARSAW

BUDAPEST

BRATISLAVA

ZURICH

HURSLEY

DUBLIN

Centre Project in

progress

SOUTH AFRICA

KIEV

BUCHAREST

ISTANBUL

CAIRO

KARACHI

DUBAI

MADRID

Current locations and projects in progress:

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Building Applications

IBM Innovation Centres

Onsite (specific local skills) and remote access to:

� Architecture, design & consulting support

� Porting, migration and testing hands-on assistance

� Testing – performance, scalability etc

� Multi-product integration activities including proofs of concepts, performance & scalability testing

� ‘Ready for’ validation processes

� Latest hardware, software and development toolsibm.com/partnerworld/iic

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� Business Partner Education -Classroom workshops and seminars

� Latest Technology

� Virtual instructor-led workshops

� developerWorks Live! Briefings & IBM Academic Initiative events

� Online self-paced education

� Podcasts

� One-on-one mentoring / consulting

Building Skills

Flexible learning

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►Marketing Resource Managers

►Client Events Package

►Sales Linkage/Closure Activities

►Demonstration Facilities

►Showcase Labs

► IBM Innovation Centre Suites

►Centre tours

►Success stories

Marketing and Sales

Accelerate your sales cycle

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►Seminar “Maximize your Relationship with IBM”

► Industry Network Connection events

► “Connect to Win” Executive Events

►User group meetings

Collaboration

Enabling anytime, anywhere collaboration

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Innovation Innovation CentresCentres::

�”Physical Portal” (shop front) for

collaboration and innovation

�Local access to global / central

resources (language and culture)

�Development lifecycle technical

enablement and support

�Focus leveraging each other’s

core capabilities (ISV & IBM)

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Business Innovation & Incubation Centre

�Draws On;

�Global EBOs

�VC /R&D Teams

�Ireland Eco System

�Universities

�Proof Points;

�RFID CoE

�Datacentre Services

�Mobile Health

�Cloud

�WM CoE

�GS CoE



Thank you!