microsoft copa america (msn latino) research powerpoint deck
TRANSCRIPT
MSN Latino
COPA America 2015
Our Goal
Reach soccer fans during the biggest sport event of the year across Microsoft portfolio and screens to solve your brand marketing challenges.
Global soccer fans and the internet
95%77%
35%
15%
Laptop
Mobile
Tablet
TV
SOURCE: GWI / Global / World Cup Fans Q2 2014
Global soccer fans and second screen
91%
55%
of soccer fans use another device while watching a match on tv
read news
45%play games
45%search related products
39%look for information related to what they’re watching
SOURCE: GWI / Global / World Cup Fans Q2 2014
Global soccer fans and brands
60%How sports fans connect with brands, products & services
online content
48%friend recommendation
45%
search engines
39%
celebrity endorsement
SOURCE: GWI / WW / Q1 2014 / World Cup Fans
Our consumers behavior 95%User’s strongly interested on watch soccer on TV or Online.
Microsoft
88%Facebook
87%
90%
Yahoo!
SOURCE: GWI / Argentina, Mexico & Brazil / Q1, Q2, Q3, Q4 2014
Index 109
Index 102
Index 101
Index 105
U.S. Proposal(Multi-National Impact)Strategy and Media
MSN Latino
Please reach out to latspon [email protected] for package details
Copa America special from May 15 to July 15 in the Sports VerticalThe biggest soccer event for the Hispanic audience in 2015!The special will include news, videos, schedules, standings, poll, Twitter de las estrellas.
We will bring together topflight content from Fox Sports, La Nación, El Gráfico, Infobae, Goal.com, Medio Tiempo, RCN, La Tercera, 24 horas, Colprensa, El Universal, AS, Marca, Mundo Deportivo, BBC, EFE, AFP, AP, Reuters.
Package price is $84k, 7.2M impressions.
Vertical Screen Required/Optional
Ad Size SOV Total Impressions
CPM Cost
Copa America on MSN Latino
PC + Web Required 300x250 100% 600,000 $50 $30,000
PC + Web Required 728x90 100% 600,000 $50 $30,000PC + Web Required 300x250 SI 100% 1,500 $50 $75Mobile + Web Optional 320x250 100% 24,000 $6 $144
Mobile + Web Optional 300x250 100% 16,800 $6 $101
Attached Media PC + Web Required Varied IMP 6,007,500 $4 $24,030
7,209,000 $11.67 $84,105
Add-on optional placements Rate increase Booking Instructions
Video Expected vertical video rate Book new line item as 100% SOV, standard video sponsorship booking
AT 20% rate increase from listed media plan 300x250 rate
No booking change, Creative assignment is 300x600
300x250 Rich Media Upgrade:Float, Expand, In-Banner Video
10% rate increase from listed media plan 300x250 rate
No booking change, Creative assignment for applied rich media
728x90 Rich Media Upgrade: Custom Header, Billboard, Billboard Expand, Floor
30% rate increase from listed media plan 728x90 rate
No booking change, Creative assignment for applied rich media
Vanity URL Flat Fee: $6,250 Book revenue only page group with associated revenue
Sweepstakes Flat Fee: Varies dependin on complexity of sweepstakes
Book revenue only page group with associated revenue
Homepage Native InfoPane Flat Fee: 200K Book MSNUSEN1F at 100% SOV PremiumHomepage Native Content Tile Flat Fee: $75K Book MSNUSEN1G at 100% SOV Premium
Engaging content cross-screenNews, Photo Galleries, Videos, Structured Data, Calendar & Polls
300x600
300x250
320x50
Available for• Notebook (PC/Mac)• Tablets (iOS, Android, Windows Phone)• Mobile (iOS, Android, Windows Phone)
of online Soccer fans engage with brand products & services while they consume relevant content.(higher behavior)
60%
Engaging content cross-screenNews, Photo Galleries, Videos, Structured Data, Calendar & Polls
Best Local and Regional
views of sport content in one destination powered by a unique mix of the biggest legacy media operations, wire agencies, and local news organizations.
360°
Fox Sports La Nación El Gráfico Infobae Goal.com Medio Tiempo
RCN La Tercera 24 horas Colprensa El Universal AS Marca
Mundo Deportivo BBC EFE AFP AP Reuters
Visually appealing cohesive look and feel across browsers and devices