MICROSOFT ADVERTISING

COVID-19 Underlying Diseases search trendsHealth & Wellness

Microsoft Advertising. Intelligent connections.

Consumers searching for COVID-19 insights are more likely to be male and between the ages of 35-64

Note: Audience Demographic information is a subset of the total population that identified gender and ageMicrosoft Advertising Internal Data: Consumer Decision Journey (Jan – Feb 2020)

9%12%

26%29%

23%

18-24 25-34 35-49 50-64 65+

Percentage of Users

Industry research

Clinical trials have begun in 75 global locations

Source: https://www.nih.gov/news-events/news-releases/nih-clinical-trial-investigational-vaccine-covid-19-begins

Therapies focus on antivirals and inflammation suppression

Source: AAAS, Science Translational Medicine. https://blogs.sciencemag.org/pipeline/archives/2020/03/06/covid-19-small-molecule-therapies-reviewed

Underlying conditions & lifestyle behavior

There is research proving the increased impact of COVID-19 on people with certain underlying conditions and lifestyle behaviors

Those who have asthma, cancer, heart disease or diabetes, and those who smoke, are more affected by the virus

Are searches for these underlying conditions and lifestyle behavior increasing?

Microsoft Internal Data, 2.25.19 – 3.25.19, 2.25.20 – 3.12520

Top queries 2020

severe asthma medications

eosinophilic asthma treatment

eosinophilic asthma treatments info

severe asthma treatments

medication eosinophilic asthma

severe asthma

eosinophilic asthma

2/25 2/27 2/29 3/2 3/4 3/6 3/8 3/10 3/12 3/14 3/16 3/18 3/20 3/22 3/24

Asthma search volume 2/25 to 3/25 year-over-year (YoY)

2019 2020

1

Total volume of searches 2/25 to 3/25

▲+2%

There was a spike in searches for asthma around 3/19 but the overall volume from 2/25-3/25 was similar to 2019

Top queries for coronavirus/COVID-19 and asthma:

asthma coronaviruscoronavirus asthmaasthmatics coronaviruspeople asthma coronaviruscdc coronavirus asthmacoronavirus asthmaticscoronavirus people asthmacoronavirus asthma patientsmild asthma coronaviruscdc asthma coronaviruschildren asthma coronavirusasthma high risk coronavirusdoes coronavirus affect people asthmaare people asthma risk coronavirusdoes coronavirus affect asthmacoronavirus children asthmaare people asthma high risk coronaviruscoronavirus mild asthmaasthma patients coronaviruscoronavirus asthma deaths

12.6%of asthma searches from March 18-25, 2020 also

contained coronavirus or covid-19 in the search query

Microsoft Internal Data, 3.18.20– 3.25.20

Cancer searches are down YoY and relatively flat

Top queries

e coli toxin cancer

first signs lung cancer

cancer

symptoms lung cancer

early signs lung cancer

prostate cancer

Microsoft Internal Data, 2.25.19 – 3.25.19, 2.25.20 – 3.12520

25-F

eb26

-Feb

27-F

eb28

-Feb

29-F

eb1-

Mar

2-M

ar3-

Mar

4-M

ar5-

Mar

6-M

ar7-

Mar

8-M

ar9-

Mar

10-M

ar11

-Mar

12-M

ar13

-Mar

14-M

ar15

-Mar

16-M

ar17

-Mar

18-M

ar19

-Mar

20-M

ar21

-Mar

22-M

ar23

-Mar

24-M

ar25

-Mar

Cancer search volume 2/25 to 3/25, YoY

2019 20201

Total volume of searches 2/25 to 3/25

▲-43%

Top queries for coronavirus/COVID-19 and cancer:

are cancer survivors risk coronavirusare cancer survivors susceptible coronavirusbreast cancer coronaviruscancer coronaviruscancer covid 19cancer drug coronaviruscancer patients coronaviruscancer patients covid 19cancer remission coronaviruscancer survivor dies coronaviruscancer survivors coronaviruscoronavirus cancer survivorscoronavirus lung cancercoronavirus prostate cancercould coronavirus cause as many deaths as cancer u s putting estimates contextcovid 19 breast cancerdoes recent cancer radiation make me more susceptible coronavirus

0.4%of cancer searches from March 18-25, 2020 also

contained coronavirus or covid-19 in the search query

Microsoft Internal Data, 3.18.20– 3.25.20

Diabetes searches are up YoY but mostly driven by a spike in February 2020

Top queries

stem cells diabetes micediabetes

10 easy snacks for diabetes

treatment diabetes

diabetes symptoms

best snacks diabetes

type nn2 diabetes

foods that reverse diabetes

Microsoft Internal Data, 2.25.19 – 3.25.19, 2.25.20 – 3.12520

25-F

eb26

-Feb

27-F

eb28

-Feb

29-F

eb1-

Mar

2-M

ar3-

Mar

4-M

ar5-

Mar

6-M

ar7-

Mar

8-M

ar9-

Mar

10-M

ar11

-Mar

12-M

ar13

-Mar

14-M

ar15

-Mar

16-M

ar17

-Mar

18-M

ar19

-Mar

20-M

ar21

-Mar

22-M

ar23

-Mar

24-M

ar25

-Mar

Diabetes search volume 2/25 to 3/25, YoY

2019 20201

Total volume of searches 2/25 to 3/25

▲ +38%

4%of diabetes searches from March 18-25,

2020 also contained coronavirus or covid-19 in the search query

Microsoft Internal Data, 3.18.20– 3.25.20

Top queries for coronavirus/COVID-19 and diabetes:

diabetes coronaviruscovid 19 diabetestype 1 diabetes coronavirustype 2 diabetes coronavirusdiabetes covidcovid diabetescovid 19 type 2 diabetescovid 19 type 1 diabetescoronavirus diabetes type 2type 2 diabetes covid 19are patients hypertension diabetes mellitus increased risk covid 19 infectionwhy diabetes bad coronaviruscovid 19 means people diabetesevery type 2 diabetic high risk coronavirus just those uncontrolled diabetesdoes coronavirus affect diabetescdc coronavirus diabetesdiabetes type 1 coronaviruscovid 19 risk diabetescoronavirus hypertension diabeteswhy are people diabetes more risk coronavirus

Heart disease and stroke searches are down 55% YoY, mostly due to a few large spikes in 2019

Top queries

nn911 dispatcher stroke victim

signs stroke women

early warning signs stroke

stroke

family strokes

afib stroke symptoms

symptoms before stroke

Microsoft Internal Data, 2.25.19 – 3.25.19, 2.25.20 – 3.12520

25-F

eb26

-Feb

27-F

eb28

-Feb

29-F

eb1-

Mar

2-M

ar3-

Mar

4-M

ar5-

Mar

6-M

ar7-

Mar

8-M

ar9-

Mar

10-M

ar11

-Mar

12-M

ar13

-Mar

14-M

ar15

-Mar

16-M

ar17

-Mar

18-M

ar19

-Mar

20-M

ar21

-Mar

22-M

ar23

-Mar

24-M

ar25

-Mar

Heart disease and stroke search volume 2/25 to 3/25, YoY

2019 2020

1

Total volume of searches 2/25 to 3/25

▲-55%

0.5%of heart disease/stroke searches from March

18-25, 2020 also contained coronavirus

or covid-19 in the search query

Microsoft Internal Data, 3.18.20– 3.25.20

Top queries for coronavirus/COVID-19 and heart disease/stroke:

coronavirus heart diseaseheart disease coronaviruscovid 19 heart diseaseheart disease covid 19covid heart disease

1

Total volume of searches 2/25 to 3/25

Smoking queries in 2020 are 32% higher than 2019

Top queries

smoking

quit smoking

natural aids quit smoking

smoking pipes

smoking cessation

no smoking

smoking coronavirus

Microsoft Internal Data, 2.25.19 – 3.25.19, 2.25.20 – 3.12520

▲ +32%

25-F

eb26

-Feb

27-F

eb28

-Feb

29-F

eb1-

Mar

2-M

ar3-

Mar

4-M

ar5-

Mar

6-M

ar7-

Mar

8-M

ar9-

Mar

10-M

ar11

-Mar

12-M

ar13

-Mar

14-M

ar15

-Mar

16-M

ar17

-Mar

18-M

ar19

-Mar

20-M

ar21

-Mar

22-M

ar23

-Mar

24-M

ar25

-Mar

Smoking search volume 2/25 to 3/25, YoY

2019 2020

Top queries for coronavirus/COVID-19 and smoking:

cigarette smoking covid nn19coronavirus smokingcoronavirus smoking cigarettescoronavirus smoking marijuanacovid 19 smokingcovid smokingcovid19 smokingdoes smoking make coronavirus worsemarijuana smoking coronaviruspot smoking coronavirussmoking cigarettes coronavirussmoking coronavirussmoking covidsmoking covid nn19smoking covid19smoking marijuana coronavirussmoking pot coronavirussmoking vaping coronavirussmoking weed coronavirussmoking weed covid 19

10%of smoking searches

from March 18-25, 2020 also contained

coronavirus or covid-19in the search query

Microsoft Internal Data, 3.18.20– 3.25.20

Has the virus increased interest in general flu vaccines and their efficiency?

Searches for flu vaccines and their effectiveness have had a large spike in 2020 YoY

Top queries

flu vaccine

influenza vaccine

swine flu vaccine

flu vaccine 2019 20

flu vaccine effectiveness

universal flu vaccine

flu vaccine effectiveness 2020

flu vaccine coronavirus

Microsoft Internal Data, 2.25.19 – 3.25.19, 2.25.20 – 3.12520

25-F

eb26

-Feb

27-F

eb28

-Feb

29-F

eb1-

Mar

2-M

ar3-

Mar

4-M

ar5-

Mar

6-M

ar7-

Mar

8-M

ar9-

Mar

10-M

ar11

-Mar

12-M

ar13

-Mar

14-M

ar15

-Mar

16-M

ar17

-Mar

18-M

ar19

-Mar

20-M

ar21

-Mar

22-M

ar23

-Mar

24-M

ar25

-Mar

Flu vaccine search volume 2/25 to 3/25, YoY

2019 2020

1

Total volume of searches 2/25 to 3/25 ▲ +478%

Top queries for coronavirus/COVID-19 and flu vaccines:

coronavirus flu vaccinecovid 19 flu vaccinedoes flu vaccine help coronavirusdoes flu vaccine protect against coronavirusflu vaccine causing coronavirusflu vaccine coronavirusflu vaccine covidflu vaccine covid 19flu vaccine increase chance coronavirusflu vaccine increases coronavirus riskflu vaccine increases risk coronavirusflu vaccine makes coronavirus worse

20.4%of flu vaccine searches

from March 18- 25, 2020 also contained coronavirus or covid-19 in the search query

Microsoft Internal Data, 3.18.20– 3.25.20

Sources

CDC: People with moderate asthma

Cancer.gov: Chemotherapy risk

Healthline: Diabetics greater risk

American Heart Association

National Geographic: Underlying conditions

Forbes: Smokers high Risk

LiveScience: Flu vaccines