A CASE STUDY IN CORPORATE

SUCCESS (FAILURE)

● HISTORY

● MISSION AND VISION

● WORLD WIDE COMPANY STRENGTH

● SUCCESSFUL PRODUCTS

● FAILURE PRODUCTS

● SWOT ANALYSIS

● MICROSOFT VS OTHERS

OVERVIEW

● Bill gates and paul Allen

● Traf-O-data

● 1975:BASIC program for MITS Altair 88oo

● MICROSOFT was founded on April 4,1975

● OS for IBM in 1980

● 1984-94: Windows and Office

● 1986’s initial public offering ,subsequent increase in

share price created 3 billionaires and 12000

millionaires

HISTORY

● A computer on every desk,and in every

home

MISSION● Help people and businesses throughout

the world realize their full potential

VISION

Vs

Vs

● MS OFFICE

● XBOX 360/LIVE

● WINDOWS 95/XP/7

● WINDOWS PHONE

● AZURE

SUCCESSFUL PRODUCTS

● WINDOWS BOB

● WINDOWS ME/VISTA

● ZUNE

● MICROSOFT KIN

● INTERNET EXPLORER 6

● MSN SMART WATCH

FAILURES

● Advertising campaign for Windows Vista

● Tried to prove that Vista is not faulty

● Creating positive impression for Vista

MOJAVE EXPERIMENT

Thank You