PRESENTATION ON TOPIC :-

MICROSOFT : THE NEXT CHAPTER

Subject Name : Business Ethics (MGN253)

Subject Instructor : Dr. M. Rahul

ABOUT FOUNDER :-BILL GATES :- PAUL ALLEN :-

ABOUT FOUNDER CONTD.

Born in October 28, 1955.

Residence at Medina, Washington, US.

Parent’s : William H. Gates and Mary Maxwell Gates.

Religion : Roman Catholicism.

Born in January 21, 1953.

Residence at Mercer Island, Washington, U.S.

Parents : Kenneth Sam Allen and  Edna Faye Allen.

Bill Gates :- PAUL ALLEN :-

INTRODUCTION TO MICROSOFT :

It is a software based company in Redmond, Washington, U.S.

It’s best software is ‘WINDOWS’ – a kind of operating system.

Company’s revenue is US $86.83 Billion (2014), and no. of emplyees working is 128,076 (2014).

With the aquition of Nokia – the company entres in smart phone hardware market.

Compeitors are : Apple Inc., Google Inc., Samsung Electronics Co., Ltd., International Business Machines Corporation.

INTRODUCTION TO CASE :-

Microsoft is top software company . Microsoft has a monopoly in market where it

enjoys a large and stable market share. The European Union brings commission hit

with $781 million fine. The company begun to make changes to its

current business model by innovative new thing and pursuing Yahoo, as its search engine.

INTRODUCTION TO CASE CONTD. :-

The U.S. DOJ settled it antitrust case in November 2001.

Settlement dedicated that customers must have choice about what windows components are mandatory in any installation of operatinf system and Microsoft must disclose certain information to allow third party developers

CHALLENGES : Monopoly of Microsoft was intervened when

U.S. DOJ settled its antitrust case. To share its business secrecy with its market

competition.

SOLUTIONS :

Launching Internet Explorer 7 search box.

Launching Windows Vista.

SWOT ANALYSIS :-

1. Strong Market

reputation.2. Easy to use software.3. Strong distribution

channel.4. Strong financial

position.5. Brand loyalty.

1. Poor or lack of investments.

2. Depends on hardware manufacturers.

3. Slow to innovate.

STRENGTH :- WEAKNESS :-

SWOT ANALYSIS CONTD. :-

1. Cloud based services.

2. Mobile advertising.3. Entering in mobile

device industry.4. Acquisition growth.

1. Changing consumer needs and habits.

2. Competitors in software production.

3. Open source projects.

OPPORTUNITY :- THREATS :-

QUESTIONS & ANSWERS1. Why was Microsoft being pursued by the U.S.

Department of justice and then fined bt EU ?2. What ethic is Microsoft practicing- in the U.S.

and now globally ? Do you agree with this ethic.

3. Is google getting more of a ‘free pass’ than Microsoft in its competitive practices to dominate the search market ? Explain.

4. Should Microsoft be legally and ethically constrained as it compete with very aggressive competitors globally and locallay ? State and defend your position.

CONTD. :i. Is the EU legally competiting against the

U.S. when it takes on Microsoft, or it is just competiting against Microsoft ? Exlain your position.

ii. Which stakeholder really stand to win and lose in Microsoft’s quest to be number one in the technology market it seeks to dominate ? Explain and offer evidence.

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THANKING YOU !!!!