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TRANSCRIPT
Microsoft Content
Services Partner Program
Office Hours
Modern work brings new challenges
Increasing
time demands
Overwhelming
amounts of data
Continuous
interruptions
People are switching
tasks every 40 seconds,
take 20+ minutes to
refocus
People spend 20% of their
work week searching for
information, 59% struggle to
find information
Productivity drain from lost
information has grown from
4.3% to 14% since 2016
People spend 80% of their
time collaborating, find
44% of meeting time
unproductive
and our workplaces are changing…
With growth in data, and limited attention spans, findinginformation is hard
The traditional IT role is
shifting from managing
servers to empowering
users
Expectations morphed to
want knowledge and
answers, not just data
50-57% of decision
makers report COVID-19
has accelerated the need
for knowledge tools
The best-run companies
are supporting decision-
making at the edge
Microsoft continues to be a leader in the Content Services field
Gartner Content Services Magic Quadrant 2019 The Forrester Wave: ECM Content Platforms, Q3 2019
Help us drive adoption and usage of
Content Services solutions
Drive adoption and usage of
Microsoft 365, focusing on
Project Cortex
Move customers off legacy or
competing solutions
Act as an extension of the Microsoft
field to help realize the full value of
Knowledge & Insights (K&I) solutions
Join the Microsoft 365 Content Services Partner Program
Partner whitespace
Migration to Office 365
from legacy ECM
Development of industry
vertical solutions
Graph Content
Connectors
Development and
governance of custom
classification models
Solution to scan and
input new documents
and paper images to the
content capture pipeline
Optimized workflow
process to manage
capture and new
document metadata
Authority management
for ML-based KM
modeling
Plugins development
Bot development for
natural language
interaction with the
knowledge graph
Adoption and training
Growing our Content Services partner community since 2018Microsoft 365 Content Services Partner Program charter partners for 2020
Advisory
Implementation
Migration
Capture
Hardware/ OEM
Workflow
Knowledge mgmt.
Compliance/ Records mgmt.
Extensions
How you fit into the partner ecosystemAdvisory
Helping plan for new systems and improvements to
existing systems
Implementation
Installing new systems, including planning, deployment,
training, and support
Migration
Moving systems from one operating environment
to Microsoft 365 to drive Microsoft 365 K&I suite value
Workflows
Updating processes and workflows so they align with a
desired future state
Knowledge
Gathering, organizing, sharing, and analyzing an
organization’s tacit and explicit knowledge in terms of
resources, documents, and people skills
Compliance/Records Management
Managing regulatory and product control information,
company policies, and records throughout their lifecycle
Capture
Digitizing paper and electronic records, validating data,
and more
Hardware/OEM
Providing devices that integrate physical and image
processing with Microsoft Content Services
Extensions
Workloads not caught by the other categories, such as
Data Quality and Viewers
Migration Workflows
Compliance
EXTENSIONS
Advisory Implementation
Capture
KnowledgeHardware/
OEM
Program incentivesWhat partners will get as part of the program
Associate partners Charter partners Preferred partners
Partner
incentives
• Access to compete
and GTM collateral
• Access to technical
and business training
• Quarterly updates
• Elements listed under “Associate partners”
• NDA-only briefings and events, like the
Content Services Summit
• Case study creation and amplification
support
• Alignment and referral to Microsoft field*
• Inclusion in partner portfolio
• Branding and letter recognizing your
Charter Partner status (Charter only)
• Guest spots on the Intrazone podcast*
• Unique partner page on the TCRC
• Elements listed under “Charter partners”
• Branding and letter recognizing your
Preferred Partner status
• 1:1 sales kick-off meeting (virtual) given
by Microsoft to your sales team, schedule
permitting (one per year)
• Connection to GBBs for joint
engagements
• Guest spots on the Office Hours series^
• Stage presence opportunities at events
(TBD)
• Swag opportunities (TBD)
• Incentive funding (TBD)
*If channel contention, will optimize for Preferred partners
FY21 update
Opportunities to be featured on Microsoft channels
Program commitmentsWhat partners will be asked to give as part of the program
Associate partners Charter partners Preferred partners
Partner
commitments
• Have marketable
offerings that align to
Content Services
vision
• Obtain Knowledge
competency when it
becomes available
• Elements listed under “Associate partners”
• Amplify message in market
• Help with adoption/usage/reporting
• Provide references / case studies (at least
two per program year)
• Report on success metrics
• Participate in Content Services
program activities
• Have at least two team members
complete the Project Cortex training by
Sept 2020 for Ignite announcements, or
by Dec 2020
• Maintain Gold competency and Managed
Partner status
• Elements listed under “Charter partners”
• Work to close at least 20 Project Cortex
engagements
• Have at least four team members
complete the Project Cortex training by
Sept 2020 for Ignite announcements, or
by Dec 2020
• Maintain IP Co-sell ready, if applicable
FY21 update
Partner levels and requirements
Associate Charter Preferred
Knowledge & Insights focus Yes Yes Yes
MPN status Registered partner Registered partner, under NDA Managed partner, under NDA
Competency in a Modern
Workplace area (e.g.,
Collaboration and Content)
NA Gold Gold or IP co-sell ready
Knowledge competency
commitment (when available)
Silver Gold Gold
Case study requirement Optional 2 over the program year;
E5/Cortex based
2 over the program year;
E5/Cortex based
Project Cortex engagement
capacity
NA NA At least 20 engagements –
GBB led or self-managed
Project Cortex training
commitment
NA At least 2 team members
trained by Dec 2020
At least 4 team members
trained by Dec 2020
FY21 update
Program year runs from October 2020 to September 2021
Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
What to expect throughout the program year
28 Sept–1 Oct
CSPP new partner
onboarding call
27-28 Oct
CSS20
(virtual)
14-15 Oct
ESPC20
23-25 Mar
M365 Collab Conf
(fka SPC)
Dec
Content Kitchen
(format TBD)
Mid Mar
NDA call –
Conf
announcements
Mar
AIIM Conf
Jun/July
NDA call –
Conf
announcements
Jul
Inspire
Quarterly update
to all program
partners
Newsletter to
Charter and
Preferred partners
Application requirements
Before applying, make sure you have the following items ready:
• Your MPN ID
• The name of your PDM (if applicable)
• The list of your Modern Workplace area competencies (if applicable)
• The name(s) of your IP Co-Sell Ready solution(s) (if applicable)
• 2 recently published Microsoft Content Services-related customer stories
• This can be on your website or a Microsoft website
Customer evidence requirement
• Must include description of how
Microsoft Content Services was used as
part of the solution
• Must be recent – within the past 3 years
• Must include a link to a writeup that
includes the following details:
• Description of the customer organization
• Customer challenge/pain point
• Explanation of the solution strategy
• Results/impact – we are looking for quantitative
results
Partners who are selected for the program and who
provide signed customer approval will have their
case studies published to Tech Community
Program application
and announcement
timeline
1. 21 July to 31 August—Partners register
for the program
2. 15 September—Microsoft sends program
status notifications
3. Ignite—Microsoft announces FY21 partner
program
4. October—Partners participate in new
partner onboarding and work begins
on publishing case studies
What’s next
Learn more and register
for the program at
aka.ms/ContentServicesProgram
Read the Inspire announcements at
https://aka.ms/ProjectCortex/Inspire2020
