What Are Microsites &

What Do They Do…

Really?

Same biscuit, different name?

Digital Dealer 10 Orlando FL

Larry Bruce President / CEO MicrositesByU @pcmguy

Microsites Convert Web Traffic To Leads & Sales

Where do you use microsites?

Every Click Has To Land Somewhere

This is where they usually land

Dealership Main Websites Are

Typically Full Of Dead Ends

Focus Attention Remove Distraction Have A Clear Call To Action

Microsites…

The purpose of a microsite is to fulfill the promise the ad makes

Why Deep-linking isn’t the answer for conversion

Ad about Taurus, No focus, Distraction everywhere and where is the call to action?

•Joe Myer Ford Houston •JoeMyerFordDeals.com 22 Taurus’s available drive for $299 per mo | Money Back Guarantee

•Choice

•Affordable

•Easy

Use your ad to qualify for quality traffic VS. just anyone that will click

What do BUYERS want?

Conversion marketing is about using all the tools at your disposal to get the lead NOT just traffic

8.64%

Conversion

4X The Website

•Joe Myer Ford Houston •JoeMyerFordDeals.com 22 Taurus’s available drive for $299 per mo | Money Back Guarantee

The 3 A’s A better Ad +

A better landing = A better lead

Honda

CTR – 3%

Bring in school supplies worth $10 or more and

receive a $9.95 oil change

Microsites & Email Marketing

This was the

Story

This was all the

customer saw

CTR – 3%

Conversion – 3%

This was the landing…

Where is the Story?

After

CRT – 3%

Conversion – 31%

10X plus improvement

Duh… Story

Before

CTR – 3%

Conversion – 3%

MicrositesByU Client Snapshots

Before After

Conversion Rate 2.9%

17.7% +610%

Visitor Landing Main Home

Page

Custom Microsite For

Each Campaign

Number of Microsites

2 Over 100

Lehigh Valley Dealerships

Before Microsites

After Microsites

Conversion Rate 1.6%

19.9% +1243%

Visitor Landing Main Home

Page

Custom Microsite For

Each Campaign

Number of Microsites

0 Over 220

Volz Auto Group

1. Get specialized traffic off your website

2. Remove distractions from your online offers

3. Have a single clear focused call to action

4. Used Trust elements from social media to ease customers

5. Stop marketing for traffic and start marketing for conversions

Larry Bruce President / CEO

@pcmguy www.micrositesbyu.com