microformats and seo sempo atl
DESCRIPTION
Topher Kohan presentation on advanced SEO tactics for using Microformats to help with your SEOTRANSCRIPT
Microformats SEO and YOU
February 2010
Hi all
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Future of Video SEO for News Sites
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Yahoo SearchMonkey / RFDa
Facebook Share
Microformats
Rich Snippets
XML Sitemaps
Google Speaks
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On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonkey / RFDa and Facebook Share for their video search
http://googlewebmastercentral.blogspot.com/2009/09/supporting-facebook-share-and-rdfa-for.html
Yahoo SearchMonkey / RFDa
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Uses a set of open source RFDa Tags Kind of Microformat
http://developer.yahoo.com/searchmonkey/smguide/index.html
http://developer.search.yahoo.com/help/objects/video
Yahoo SearchMonkey / RFDa
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After announcement added RFDa to video on test sites
Saw 35% increase in number of indexed videos in Google Video search
Saw 22% increase in videos showing up for targeted Keywords
Code set was too big which affected load time of the page
Facebook Share
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http://wiki.developers.facebook.com/index.php/Facebook_Share
http://www.facebook.com/facebook-widgets/share.php
Allows users to easily share video on FacebookAllows better tracking of video content on Facebook
Facebook Share
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Added to video on test sites
During Relaunch added to all of the videos on CNN.com
Saw 12% increase in test site videos in Google index
Saw a 47% increase in video being shared and viewed on Facebook
Traffic from video on Facebook increased by 32%
Google Speaks - Again
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On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich SnippetsThat Google say will:
” give users convenient summary information about their search results at a glance”
http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html
http://googlewebmastercentral.blogspot.com/2009/10/help-us-make-web-better-update-on-rich.html
Rich Snippets
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They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.
Rich Snippets The Code - Before
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Wrap the existing data on your web pages with some additional tags.
For example, here are a few relevant lines of the HTML from a review page for "Drooling Dog BarBQ" before adding markup data:
Rich Snippets The Code - Affter
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Now with microformats markup:
http://www.google.com/support/webmasters/bin/answer.py?answer=99170
http://www.google.com/support/webmasters/bin/answer.py?answer=146897
Microformats
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http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to use on videos and interactive content
http://www.google.com/support/webmasters/bin/answer.py?answer=162163å
18 Month road map for Engines to move to full use of the new formats and markup
More SEO fun with Microformats
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Google’s Webmaster Help page on Microformatshttp://www.google.com/support/webmasters/bin/answer.py?answer=146897
Website Magazine article on Microformats and SEO:http://www.websitemagazine.com/content/blogs/posts/archive/2006/04/25/microformats-and-seo.aspx
Great Microformat Cheat Sheet:http://www.addedbytes.com/cheat-sheets/microformats-cheat-sheet/
XML Video Sitemaps / mRSS
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Even with:Facebook ShareYahoo SearchMonkey
The Engines will still use the XML Video Sitemap protocol or a mRSS feed to find the videos
http://www.sitemaps.org/http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079http://video.search.yahoo.com/mrss
Thanks!
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Topher KohanSEO Coordinator:
CNNCNNMoneyCNN InternationaliReport
Email: [email protected]: TopheratlFavorite Color: BlueFavorite Movie: Star Wars