microeconomics 7/e · 2015-05-13 · statistics appear throughout the text. y contents. ch 1...

作者：Bradley R. Schiller, American University Cynthia Hill

適用課程：經濟學原理

年份：2014　規格：378頁 /彩色 /平裝　定價：1000元

ISBN-13：9780071314763　ISBN-10：0071314768

教學配件：教學資源光碟（PowerPoint /教師手冊 /

題庫 /習題解答）

ESSENTIALS OF ECONOMICS 9/e

Schiller’s Essentials of Economics is the market leader for the one-semester survey course, praised for its strong policy focus and core

theme of seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. The 9th edition is benefitted by SmartBook, the first adaptive reading experience designed to engage students with the content in an active and dynamic way, as opposed to the passive and linear reading experience they are used to. As a result, students are more likely to master and retain important concepts in the survey course.

y ContentsPART I: BASICSCh 1 The Challenge of

EconomicsCh 2 The U.S. EconomyCh 3 Supply and DemandPART II: MICROECONOMICSCh 4 Consumer DemandCh 5 Supply DecisionsCh 6 CompetitionCh 7 MonopolyCh 8 The Labor MarketCh 9 Government Intervention

PART III: MACROECONOMICCh 10 The Business CycleCh 11 Aggregate Supply and

DemandCh 12 Fiscal PolicyCh 13 Money and BanksCh 14 Monetary PolicyCh 15 Economic GrowthCh 16 Theory and RealityPART IV: INTERNATIONALCh 17 International Trade

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會計

經濟

統計．決策

資訊．生產

餐旅．法政

作者：Jeffrey M. Perloff, University of California, Berkeley

適用課程：個體經濟學

年份：2015　規格：816頁 /彩色 /平裝　定價：1320元

ISBN-13：9781292056531　ISBN-10：1292056533


題庫）

MICROECONOMICS 7/e

y Features1. Balanced Coverage of both Traditional and Modern Theories: Core

microeconomic theoriesconsumer theory, theory of the firm, and perfect competitionare covered thoroughly in the first half of the book, followed by a fully uptodate, authoritative treatment of modern theoriessuch as game theory, strategies, uncertainty, and moral hazard.

2. Realworld Examples and Applications: Hundreds of examples and applications use real people, real companies, and real data to illustrate microeconomic theory. Providing valuable practical perspective, abundant examples and applications showcase the versatility of modern microeconomics.

3. Keep Your Course Current and Relevant: New examples, exercises, and statistics appear throughout the text.

y ContentsCh 1 IntroductionCh 2 Supply and DemandCh 3 Applying the Supply and

Demand ModelCh 4 Consumer ChoiceCh 5 Applying Consumer TheoryCh 6 Firms and ProductionCh 7 CostsCh 8 Competitive Firms sand

MarketsCh 9 Applying the Competitive

ModelCh 10 General Equilibrium and

Economic Welfare

Ch 11 MonopolyCh 12 Pricing and AdvertisingCh 13 Oligopoly and Monopolistic

CompetitionCh 14 Game TheoryCh 15 Factor MarketsCh 16 Interest rates, Investments,

and Capital MarketsCh 17 UncertaintyCh 18 Externalities, OpenAccess,

and Public GoodsCh 19 Asymmetric InformationCh 20 Contracts and Moral Hazards

即將出版

Jeffrey M. Perloff

MICROECONOMICS 7/e

作者：George J. Borjas, Harvard University

適用課程：勞動經濟學

年份：2016　規格：569頁 /雙色 /平裝　

ISBN-13：9781259252365　ISBN-10：1259252361

教學配件：教學資源光碟（PowerPoint /習題解答）

LABOR ECONOMICS 7/e

Labor Economics, seventh edition by George J. Borjas provides a modern introduction to labor economics, emphasizing both theory and empirical

evidence. The book uses many examples drawn from state-of-the-art studies in labor economics literature. The author introduces, through examples, methodological techniques that are commonly used in labor economics to empirically test various aspects of the theory.

y Features1. Approach: Labor Economics is surveyed with an emphasis on both

theory and facts. This approach relies more on “the economic way of thinking” than other texts.

2. Concise and Flexible: This edition remains much shorter than competing labor economics textbooks. The book contains an introductory chapter, plus 11 substantive chapters. The book continues to have each chapter serve as the basis for about a week’s worth of lectures in a typical undergraduate semester course.

y ContentsCh 1 Introduction to Labor

EconomicsCh 2 Labor SupplyCh 3 Labor DemandCh 4 Labor Market EquilibriumCh 5 Compensating Wage

DifferentialsCh 6 Human Capital

Ch 7 The Wage StructureCh 8 Labor MobilityCh 9 Labor Market

DiscriminationCh 10 Labor UnionsCh 11 Incentive PayCh 12 Unemployment

即將出版

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MODERN LABOR ECONOMICSTheory and Public Policy 12/e

y Features1. Eight new Boxed Examples in the Twelfth Edition address engaging topics

such as the “Big Mac” real-wage index, how housing subsidies affect labor supply, the effects of linguistics on personal discount rates, and the effects of race on called strikes in baseball.

2. An expanded treatment of the labor-market effects of immigration in Chapter 10 ties into the growing debate on unauthorized immigration, one of today’s hot-button issues. The chapter now includes analysis of the elasticity of the labor demand curve and the economic effects of low-skilled immigration on higher-skilled workers.

3. An enhanced discussion of human capital investments in Chapter 9 offers a more detailed analysis of how “behavioral skills,” psychic costs of learning, and personal discount rates affect the returns to education. These issues are highly relevant to students as they look ahead to their future careers.

y ContentsCh 1 IntroductionCh 2 Overview of the Labor MarketCh 3 The Demand for LaborCh 4 Labor Demand ElasticitiesCh 5 Frictions in the Labor MarketCh 6 Supply of Labor to the

Economy: The Decision to Work

Ch 7 Labor Supply: Household Production, the Family, and the Life Cycle

Ch 8 Compensating Wage Differentials and Labor Markets

Ch 9 Investments in Human Capital: Education and Training

Ch 10 Worker Mobility: Migration, Immigration, and Turnover

Ch 11 Pay and Productivity: Wage Determination Within the Firm

Ch 12 Gender, Race, and Ethnicity in the Labor Market

Ch 13 Unions and the Labor MarketCh 14 UnemploymentCh 15 Inequality in EarningsCh 16 The Labor-Market Effects

of International Trade and Production Sharing

作者：Ronald G. Ehrenberg, Cornell University Robert S. Smith, Cornell University

適用課程：勞動經濟學

年份：2015　規格：683頁 /雙色 /平裝　定價：1350元

ISBN-13：9781292060477　ISBN-10：1292060476


題庫）

2015華泰文化圖書目錄 www.hwatai.com.tw

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y本書特色一、本書承襲蔡緣老師章節架構，對國際貿易的基本

概念、貿易流程、交易過程中有關的商業觀念、

貿易單據製作以及實務操作上應注意之事項等作

深入淺出之介紹。

二、作者對本書所討論之內容，列舉連貫性案例加以

解說，並輔以圖形、表單範例，幫助研習者更容

易了解貿易實務之內涵，並掌握不同交易階段之

間的關聯性。

三、配合貿易環境之變遷，將常見之最新貿易作業

規則，如 Incoterms 2010、UCP 600、eUCP 1.1、

ISBP 745、URC 522 等融入各相關章節中作闡述，

盼能提供研習者更大之助益。

yy 目錄

第 1 章緒論第 2 章國際貿易準備過程第 3 章國際貿易處理程序第 4 章貿易條件第 5 章其他貿易條件之使用第 6 章基本交易條件第 7 章一般交易條件第 8 章進出口價格之計算第 9 章詢價第10章報價第11章承諾報價與契約之成立第12章國際貿易契約第13章進出口簽證第14章信用狀之概念第15章信用狀實務第16章國際運輸實務第17章運送單據第18章國際貿易保險實務第19章進出口檢驗第20章發票之種類與特性第21章貨運單據第22章國際匯票第23章出口押匯與信用狀買斷第24章出口託收第25章進口結匯第26章貨物進出口通關第27章貿易糾紛與索賠第28章國際商務仲裁

作者：蔡緣　僑光科技大學國際貿易運籌系副教授　　　劉淑琴僑光科技大學國際貿易運籌系副教授　　　翁正忞僑光科技大學國際貿易運籌系副教授

適用課程：國際貿易實務

年份：2016　規格：雙色 /平裝　

教學配件：PowerPoint


貿易融資兼論信用狀業務：圖解 UCP600 & eUCP 十六版

年份：2016　規格：雙色 /平裝　

作者：蔡緣、劉淑琴、翁正忞

即將出版

即將出版

國際貿易實務三十一版

作者：Michael P. Todaro, New York University Stephen C. Smith, George Washington University

適用課程：經濟發展

年份：2015　規格：888頁 /雙色 /平裝　定價：1240元

ISBN-13：9781292002972　ISBN-10：1292002972

教學配件：教學資源光碟（PowerPoint /教師手冊）

MONEY, BANKING AND FINANCIAL MARKETS 4/e

y ContentsPART I: MONEY AND THE FINANCIAL

SYSTEMCh 1 An Introduction to Money and

the Financial SystemCh 2 Money and the Payments

SystemCh 3 Financial Instruments,

Financial Markets, and Financial Institutions

PART II: INTEREST RATES, FINANCIAL INSTRUMENTS, AND FINANCIAL MARKETS

Ch 4 Future Value, Present Value, and Interest Rates

Ch 5 Understanding RiskCh 6 Bonds, Bond Prices, and the

Determination of Interest Rates

Ch 7 The Risk and Term Structure of Interest Rates

Ch 8 Stocks, Stock Markets, and Market Efficiency

Ch 9 Derivatives: Futures, Options, and Swaps

Ch 10 Foreign ExchangePART III: FINANCIAL INSTITUTIONSCh 11 The Economics of Financial

IntermediationCh 12 Depository Institutions: Banks

and Bank ManagementCh 13 Financial Industry Structure

Ch 14 Regulating the Financial System

PART IV: CENTRAL BANKS, MONETARY POLICY, AND FINANCIAL STABILITY

Ch 15 Central Banks in the World Today

Ch 16 The Structure of Central Banks: The Federal Reserve and the European Central Bank

Ch 17 The Central Bank Balance Sheet and the Money Supply Process

Ch 18 Monetary Policy: Stabilizing the Domestic Economy

Ch 19 Exchange Rate Policy and the Central Bank

PART V: MODERN MONETARY ECONOMICS

Ch 20 Money Growth, Money Demand, and Monetary Policy

Ch 21 Output, Inflation, and Monetary Policy

Ch 22 Understanding Business Cycle Fluctuations

Ch 23 Modern Monetary Policy and the Challenges Facing Central Bankers

ECONOMIC DEVELOPMENT 12/e

y ContentsPART I: PRINCIPLES AND

CONCEPTSCh 1 Introducing Economic

Development: A Global Perspective

Ch 2 Comparative Economic Development

Ch 3 Classic Theories of Economic Growth and Development

Ch 4 Contemporary Models of Development and Underdevelopment

PART II: PROBLEMS AND POLICIES: DOMESTIC

Ch 5 Poverty, Inequality, and Development

Ch 6 Population Growth and Economic Development: Causes, Consequences, and Controversies

Ch 7 Urbanisation and Rural-Urban Migration: Theory and Policy

Ch 8 Human Capital: Education and Health in Economic Development

Ch 9 Agricultural Transformation and Rural Development

Ch 10 The Environment and Development

Ch 11 Development Policymaking and the Roles of Market, State, and Civil Society

PART III: PROBLEMS AND POLICIES: INTERNATIONAL AND MACRO

Ch 12 International Trade Theory and Development Strategy

Ch 13 Balance of Payments, Debt, Financial Crises, and Stabilization Policies

Ch 14 Foreign Finance, Investment, Aid and Conflict: Controversies and Opportunities

Ch 15 Finance and Fiscal Policy for Development

作者：Stephen Cecchetti, Brandeis International Business School

Kermit Schoenholtz, New York University’s Leonard N. Stern School of Business

適用課程：貨幣銀行學

年份：2015　規格：674頁 /彩色 /平裝　定價：1240元

ISBN-13：9789814575164　ISBN-10：981457516X


題庫 /習題解答）

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Michael P. TodaroStephen C. Smith

ECONOMIC DEVELOPMENT 12/e

即將出版

作者：Avinash K. Dixit, New York University Susan Skeath, Wellesley College David H. Reiley, Jr., Google

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賽局與策略管理個案分析初版

這本書有兩個主軸，一是賽局基礎理論介紹；二是以賽局為工

具，將賽局應用於不同領域以及策略管理個案分析。在策略

管理領域，這是一種新的嘗試，希望讀者除了傳統類似 Porter五力分析等工具外，亦可利用賽局來思考。為了讓更多人可以學到

賽局的應用，本書是以簡單的數學，結合較嚴謹的邏輯分析而成。

因此，即使無精深數理訓練的人，也可以將賽局學得揮灑自如，

應用於工作或是日常生活當中。

yy 目錄

第 1 章賽局簡介第 2 章完全訊息靜態賽局第 3 章完全訊息動態賽局第 4 章不完全訊息賽局第 5 章平面電視競爭策略第 6 章玉井芒果農場

第 7 章 IC晶片製造廠商面對製程技術創新的競爭策略

第 8 章合作賽局 (Cooperative Game)

第 9 章網路經濟學

適用課程：賽局理論

年份：2015　規格：231頁 /單色 /平裝　定價：450元

ISBN-13：9789576099731　ISBN-10：9576099731

作者：張順教台灣科技大學企業管理系教授

適用課程：賽局理論

年份：2015　規格：732頁 /雙色 /平裝　定價：1280元

ISBN-13：9780393920758　ISBN-10：0393920755


題庫）

PART I: INTRODUCTION AND GENERAL PRINCIPLES

Ch 1 Basic Ideas and ExamplesCh 2 How to Think about Strategic

GamesPART II: CONCEPTS AND

TECHNIQUESCh 3 Games with Sequential

Moves Ch 4 Simultaneous-Move Games

with Pure StrategiesCh 5 Simultaneous-Move Games

with Pure Strategies, IICh 6 Combining Sequential and

Simultaneous MovesCh 7 Simultaneous-Move Games

with Mixed StrategiesPART III: SOME BROAD CLASSES OF

GAMES AND STRATEGIES

Ch 8 Uncertainty and InformationCh 9 Strategic MovesCh 10 The Prisoner’s Dilemma and

Repeated GamesCh 11 Collective-Action GamesCh 12 Evolutionary Games PART IV: APPLICATIONS TO

SPECIFIC STRATEGIC SITUATIONS

Ch 13 Mechanism DesignCh 14 Brinkmanship: The Cuban

Missile CrisisCh 15 Strategy and VotingCh 16 Bidding Strategy and Auction

DesignCh 17 Bargaining

GAMES OF STRATEGY 4/e

y Features1. New material on Behavioral and Experimental Economics and carefully

revised chapters keep students in the know.2. Increased number of end-of-chapter exercises – solved and unsolved.3. Lively and relevant examples and cases raise student interest.

y Contents

microeconomics 7/e · 2015-05-13 · statistics appear throughout the text. y contents. ch 1...

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