microdata and json-ld to make structured data

Microdata and JSON-LD for making Structured Data

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Page 1: Microdata and JSON-LD to make Structured Data

Microdata and JSON-LDfor making Structured Data

Page 2: Microdata and JSON-LD to make Structured Data

What is Structured Data?

Page 3: Microdata and JSON-LD to make Structured Data

For Custom Snippets and Structured Search

Page 4: Microdata and JSON-LD to make Structured Data

What is the advantage of making structured Data

- It’ s expected to increase the click rate.

- It help search engine to understand contents

Page 5: Microdata and JSON-LD to make Structured Data

How to make Structured Data

- Microdata- RDFa- Microformats- JSON-LD

Google recommends “JSON-LD” and “Microdata”

Page 6: Microdata and JSON-LD to make Structured Data

How to change it to Structured Databy using Microdata or JSON-LD.

Microdata

JSON-LD

How to write Microdata and JSON-LD

- microformats.org- data-vocabulary.org- schema.org

schema.org is the mainstream because it is settled by Google , Microsoft and Yahoo.

http://data-vocabulary.org/

http://schema.org/

Page 10: Microdata and JSON-LD to make Structured Data

Page 11: Microdata and JSON-LD to make Structured Data

Page 12: Microdata and JSON-LD to make Structured Data

Markup Helper

https://www.google.com/webmasters/markup-helper/?hl=ja

Page 13: Microdata and JSON-LD to make Structured Data

Testing Tool

https://search.google.com/structured-data/testing-tool

Page 14: Microdata and JSON-LD to make Structured Data

Resources

Markup Helperhttps://www.google.com/webmasters/markup-helper/?hl=ja

Testing Toolhttps://search.google.com/structured-data/testing-tool

Schema.orghttp://www.schema.org

https://www.google.com/webmasters/markup-helper/?hl=ja

https://search.google.com/structured-data/testing-tool

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