1

Micro-LocationBreakout Session

And we’re here because…

An iPhone and a Nexus 5 walk into a bar…

DC should be talking about mobile.

@StateOfMobileDC

#StateOfMobile

What is Micro-Location?

!

!

!

Beacon Nearby?

Misconceptions

NOT GPS… Micro-location is about proximity not location

NOT about spying, tracking, or watching… Micro-location beacons themselves record nothing

months (3-6) year(s) 50m Range*

Now with moreAdvertising Packets!!!

Up to 50m Range*

Preamble (1 Byte)

Protocol Data Unit"(2-39 Bytes)

CRC"(3 Bytes)

Access Address (4 Bytes)

Advertising Packet

Protocol Data Unit"(39 Bytes)

Header (2 Bytes)

iBeaconPrefix"

(9 Bytes)UUID"

(16 Bytes)Major"

(2 Bytes)Minor"

(2 Bytes)Power"

(2 Bytes)MAC"

(6 Bytes)

02:01:1a:1a:ff:4c:00:02:15

e2:c5:6d:b5:df:fb:48:d2:b0:60:d0:f5:a7:10:96:e0

00:01 00:01 c5

PDU

What can we do with it?

Release the Beacons

Apple Passbook"+ iBeacon

• Bring a Pass to the lock screen

• Display a static message

• No Vibrate, No Sound, Nothing when unlocked

iOS App (Background)

Callbacks: Enter Region — Exit Region — Ranging*

Do Not need Background Execution"

May not be user killable

iOS App (Running)

Callbacks: — Enter Region — Exit Region — Ranging

What will people do with it?

• Shelf-level shopping apps"

• Alerts, Warnings — Virtual Signs + Caution Tape"

• Museums — Exhibit Level information"

• Indoor Location*"

!

• What if YOUR phone was the beacon?

Than

ks