Mickey D's Mickey D's McMakeoverMcMakeover

30,000 worldwide 30,000 worldwide restaurants being restaurants being completely completely redesigned at redesigned at “unprecedented “unprecedented scale”scale”

After 30 years without After 30 years without any renovation, any renovation, McDonalds plans McDonalds plans makeovermakeover

Want to create an “ Want to create an “ ipod look ipod look

Good bye to the Good bye to the red roofred roof

Ronald McDonald Ronald McDonald and golden and golden arches will stayarches will stay

Red and yellow Red and yellow colors stay, but colors stay, but changing red to changing red to “terra cotta” and “terra cotta” and adding colorsadding colors

Less plastic, more brick Less plastic, more brick and woodand wood

Design firm Lippincott Design firm Lippincott Mercer in charge of Mercer in charge of redesign, a company redesign, a company with successful with successful experience with experience with companies like Nissan in companies like Nissan in 2002 improving sales 2002 improving sales immenselyimmensely

3 zones within 3 zones within restaurants: “linger”, restaurants: “linger”, “grab and go”, “flexible” “grab and go”, “flexible”

““linger” zone linger” zone Starbucks like Starbucks like atmosphere with atmosphere with sofas and wifisofas and wifi

““grab and go” zone grab and go” zone with tall counters with tall counters with bar stools for with bar stools for customers eating customers eating alone alone

““flexible” zone for flexible” zone for familiesfamilies

estimated by franchise estimated by franchise consultant 300-400 consultant 300-400 thousand dollars to thousand dollars to redesignredesign

franchisees have to pay franchisees have to pay for renovations for renovations themselvesthemselves

““many franchisees are many franchisees are dead set against this dead set against this change, especially change, especially because they already because they already spent millions spent millions remodeling their remodeling their restaurants in the past 4 restaurants in the past 4 years.” Richard Adams, years.” Richard Adams, current franchise owner current franchise owner consultantconsultant