michele goebel's portfolio
DESCRIPTION
This portfolio consists of both digital and print ads, landing pages, emails, and blogs that I have written, designed, and created throughout my marketing career.TRANSCRIPT
Michele Goebel
Marketing Portfolio
Landing Pages
MEC LABS Certification for Landing Page Optimization
Created numerous landing pages for email marketing campaigns, print ads, digital ads, event invites, and promotional flyers
Created landing pages and forms in numerous languages
Used CMS to create smart lists for the landing page forms and connected each form to campaigns in SalesForce to track customer reach and leads
Blogs
Performed keyword research with Google Analytics and Hubspot keyword tools to collect data for each blog topic
Responsible for writing monthly blogs for five markets and research market trends
Created internal links, added images, and compiled meta data descriptions, keywords, and tags for optimization
Published blogs on RSS feed and Social Media platforms
Advertisements
Responsible for the design of both print and digital advertisements for five markets internationally
Used Adobe Suite for advertisement creation
Responsible for the landing pages behind each advertisement and tracking the success and amount of new business/leads generated from each ad
Responsible for the ordering and contract negotiation of each ad with media publications around the world
