michael schade, fishlabs
DESCRIPTION
Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).TRANSCRIPT
![Page 1: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/1.jpg)
Michael Schade, CEO FISHLABS Entertainment GmbH
Mobile Games White Nights
Original vs. Console/PC IP on Mobile
St. Petersburg, June 28, 2013
![Page 2: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/2.jpg)
Console Game Experience on Feature Phones
![Page 3: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/3.jpg)
0
50
100
150
200
250
300
350
400
450
500
2007 2008 2009 2010 2011 2012 2013
MTri
an
gle
s/s iPhone 3D Performance
Power VR 6
Next iPhone Faster Than Playstation 3!?
![Page 4: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/4.jpg)
Evolution of Galaxy on Fire…
Galaxy on Fire™, J2ME, 512 KB, 2005
![Page 5: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/5.jpg)
…what a blast!
Galaxy on Fire 2™ - Supernova HD, iPhone 5, 1.2 GB, 2012
![Page 6: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/6.jpg)
Mobile is truly massive!
495
72
209 155
722
128
202
148
918
190 204
142
76 77
0
100
200
300
400
500
600
700
800
900
1000
Smartphone Tablet Portable PC Desktop PC Xbox 360 PS3
Mil
lio
n U
nit
s
2011 Shipments
2012 Shipments
2013 Shipments
Total Shipments
Total!
![Page 7: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/7.jpg)
Console/PC IP Pros
![Page 8: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/8.jpg)
Console/PC IP Cons
![Page 9: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/9.jpg)
Featured on the US Apple App Store
![Page 10: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/10.jpg)
Featured on the US Apple App Store
![Page 11: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/11.jpg)
AAA IP + Premium + 3.5 Stars = $,$$$ p.m.
![Page 12: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/12.jpg)
Classic IP + Premium + 4.5 Stars = $$,$$$ p.m.
![Page 13: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/13.jpg)
AAA IP + Premium + 4.0 Stars = 1,$$$,$$$ p.m.
![Page 14: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/14.jpg)
Indie IP + Premium + 4.5 Stars = $,$$$,$$$ p.m.
![Page 15: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/15.jpg)
Featured on the US Apple App Store
![Page 16: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/16.jpg)
Inspired IP + Premium + 4 Stars = $$,$$$ p.m.
![Page 17: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/17.jpg)
Inspired IP + Freemium + 4.5 Stars = $$$,$$$ p.m.
![Page 18: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/18.jpg)
AAA IP + Paymium + 4 Stars = $$$,$$$ p.m.
![Page 19: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/19.jpg)
AAA IP + Paymium + 4.5 Stars = 1,$$$,$$$ p.m.
![Page 20: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/20.jpg)
Featured on the US Apple App Store
![Page 21: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/21.jpg)
Inspired IP + Paymium + 4.5 Stars = $$$,$$$ p.m.
![Page 22: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/22.jpg)
Classic IP + Paymium + 4.5 Stars = $$,$$$ p.m.
![Page 23: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/23.jpg)
AAA IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
![Page 24: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/24.jpg)
Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
![Page 25: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/25.jpg)
Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
![Page 26: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/26.jpg)
Featured on the US Apple App Store
![Page 27: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/27.jpg)
Indie IP + Premium + 4.5 Stars = $$,$$$ p.m.
![Page 28: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/28.jpg)
AAA IP + Premium + 4.5 Stars = $$$,$$$ p.m.
![Page 29: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/29.jpg)
Inspired IP + Paymium + 4 Stars = $$,$$$ p.m.
![Page 30: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/30.jpg)
Inspired IP + P2P/F2P + 4.5 Stars = $$$,$$$ p.m.
![Page 31: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/31.jpg)
Inspired IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
![Page 32: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/32.jpg)
Original IP + Paymium + 4.5 Stars = $,$$$,$$$ p.m.
![Page 33: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/33.jpg)
Conclusion
![Page 34: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/34.jpg)
Thank you for listening!
FOLLOW US ON:
http://www.twitter.com/fishlabs
http://www.facebook.com/fishlabs
http://www.youtube.com/fishlabsgames
WE ARE HIRING:
![Page 35: Michael Schade, FishLabs](https://reader034.vdocuments.mx/reader034/viewer/2022051609/5461ff26b1af9f71408b4dfd/html5/thumbnails/35.jpg)
Featured on the US Apple App Store