MICHAEL MONDAVI Family of Wines

Michael Mondavi – Family of Wines

PREMIUM WINE

HIGH TIER

MID TIER

From Father to Son …

… exceptional Napa Valley Wines.

The Family

Michael MondaviEldest son of Robert Mondavi, the pioneer of Californian wine

Rob MondaviMichael‘s son – president, winegrowing & partner

Dina MondaviMichael‘s daughter – creative director & partner

The Family

Michael Mondavi

2004 Founder & “Coach” of Folio Fine Wine Partners, established with his wife, Isabel, and their children, Rob and DinaImporter and producer of quality wines from the world's premiere and emerging wine regions

1966 Co-founded the Robert Mondavi Winery in Napa Valley with his father, Robert Mondavi

1990 Managing Director & CEO

1994 Following the company’s public offering: President and CEO, Chairman until 2004

The Family

Rob Mondavi

2004 Co-founder, President of Winegrowing for his family’s company Folio Fine Wine PartnersWinemaker for the family’s own brands

Growing up, he worked in a variety of roles at the family winery, from vineyards to cellar to hospitality, and hosted mountain bike tours through the Napa Valley wine country.

1994 University degree in English literature

1996 Established the Napa Cigar Company

2000 Joined the Robert Mondavi winery: Sales Manager –Sales Director – Director of Marketing

The Family

Dina Mondavi

2004 Co-founder, Creative Director & San Francisco Market Manager for her family’s company Folio Fine Wine Partners

Focusing on the look and feel of the company and the new winery

Managing her mother Isabel’s wine brand “I’M” Wines

The Family

When my grand parents moved to California wine country, they brought along a passion for wine,

food and hospitality that continues in my family to this day, 89 years and four generations later.

Michael Mondavi

Why should you care about Michael Mondavi‘s wines?

• Distinctive, high quality & limited production wines from the Michael Mondavi family

• Four generations of winemaking expertise in Napa Valley

• 100% high-end Cabernet Sauvignon

• Handcrafted estate wines

• Three premium sites: Animo Vineyard (M by Michael Mondavi)Oso Vineyard (Emblem Oso)Rutherford appellation (Emblem Napa Valley)

California

Nearly three-quarters the size of France, California accounts for nearly 90 percent of the entire American wine production. The production in California alone is one third larger than that of Australia. If California were a separate country, it would be the world's fourth-largest wine producer.

Size of California:163,696 sq mi (423,970 km2)

California

Over a hundred grape varieties are grown in California.Most important:

• Cabernet Sauvignon• Chardonnay• Merlot• Pinot Noir• Sauvignon Blanc• Syrah• Zinfandel

California

Size of planted vineyards:531,000 acres(215.000 ha)

Number of wineries:2,972

California wine production:632 Mio gallons(77 Mio hl)

More than 110 AVAs(American Viticultural Areas)

Rounded figures, 2009.Source: California Wine Institute.

Napa Valley

• Napa Valley is considered one of the top wine regions in the United States. Records of commercial wine production in the region date back to the nineteenth century, but premium wine production dates back only as far as the 1960s.

• More than 450 wineries.

• Mediterranean climate.

• Soils of volcanic, maritime and alluvial origin, with more than 30 different types identified.

• Cabernet Sauvignon is king in Napa Valley with a total of 17,300 acres; Chardonnay is the most widely planted white wine variety with 7,600 acres.

• Size of planted vineyards: 45,275 acres (18.300 ha)Total size: 225,300 acres (91.200 ha)

Napa Valley

The Wines

Emblem Napa Valley Cabernet Sauvignon

Emblem Oso VineyardCabernet Sauvignon

M by Michael Mondavi

EMBLEM

FROM FATHER TO SON

An emblem symbolizes a quality, place or class of people. Emblem embodies the unparalleled quality of Napa Valley Cabernet Sauvignon, the exceptional appellations and vineyards in which it flourishes and the singular contributions of the Michael Mondavi family, who have helped bring Napa Valley Cabernet Sauvignon to the forefront of the fine wine world. Michael and his son Rob imbue Emblem with the artistry and passion for excellence emblematic of their family's rich winemaking tradition.

EMBLEM

Four generations of our family have helped bring Napa Valley Cabernet Sauvignon to the forefront of the fine wine world. The artistry and passion handed from father to son to support this rich winemaking tradition have inspired us to create Emblem from Napa Valley's most exceptional Cabernet Sauvignon sub-appellations and vineyards.

Emblem is a personal reflection of our past and future in the Napa Valley, embodying the unparalleled quality of the land's fruit and our family's dedicated winemaking heritage.”

EMBLEM

EMBLEM NAPA VALLEY CABERNET SAUVIGNON

• Cabernet Sauvignon 87% + Syrah, Merlot, Cabernet Franc, Petit Verdot, Malbec

• 18 months of aging in French oak barrels

To create Emblem Napa Valley Cabernet Sauvignon, grapes are sourced from throughout Napa Valley’s finest winegrowing regions, including Rutherford, Atlas Peak, Wooden Valley, and the family’s own Oso Vineyard in Pope Valley.

By blending fruit from Napa’s volcanic hillside soils and the deeper alluvial soils of the valley floor, mouthfeel and layers of rich, complex flavors are being rounded.

EMBLEM

EMBLEM OSO VINEYARD CABERNET SAUVIGNON

• Extended maceration of 21 – 28 days• 22 months of aging in French oak barrels (45% new)• Further 6 months aging in bottle

The grapes are harvested from the family’s OsoVineyard. Planted on slopes rising up from Schwartz Creek, it is nestled between Sugarloaf and Howell Mountains in Napa Valley, where the historic Oat Hill Mine Road begins its ascent over the mountain toward Calistoga. From the soil and elevation this mountain fruit extracts intense varietal characteristics, a firm structure, and excellent aging potential.

Emblem Oso Vineyard Cabernet Sauvignon is beautifully balanced, with a supple, elegant texture and lush ripe fruit flavors of cherry and blackberry, and subtle oak nuances of chocolate, toffee, and toasted vanilla.

“M is a reflection of my vision for great wine – complex and subtle, made to be enjoyed with a meal, revealing itself slowly over time and inviting you back for a second glass.”

Michael Mondavi

• Michael Mondavi‘s „personal“ wine – premium Cabernet Sauvignon

• Limited to 10,000 bottles per year

• Single vineyard: from Michael‘s private „Animo“ vineyard

• First released: vintage 2005

• 100% Cabernet Sauvignon, 100% Animo Vineyard, 100% Atlas Peak,

100% Napa Valley

• Estate wine, handcrafted

• The M is a marriage of tradition and vision achieved through passion,

experience and respect for the land.

ANIMO VINEYARD

Michael Mondavi’s grandfather taught him as a boy that all great winemakers, first and foremost, have respect for their soil. Making wine from the roots up, he said, is the only way to create a truly unique wine instilled with a sense of time and place. Years later, when Michael chose the vineyard site for M, those words were not far from his mind. He named the vineyard “Animo” (“soul” in Italian) because of his belief that it clearly expressed terroir (or sense of place). This vineyard, high atop Atlas Peak on 15 acres of rocky, volcanic soil, would carry on its terroir through the vines into the grapes and, ultimately, finish in the glass.

WINEMAKING

The fruit’s rich flavors, ripe tannins and balanced acidity enables Michael to craft an M Cabernet Sauvignon of unmatched richness, elegance and harmony.

• Fermentation in small punch down tanks at 27-30°C.• Extended post-fermentation maceration of 18-22 days • 22 months of aging in French oak barrels (85% new) • 12-15 months of aging in bottle prior to release

Interesting detail: The M is clarified with a light egg-white fining in barrel, using organic eggs from Rob’s “estate” chickens.

Stylistically reminiscent of the legendary Mondavi cabernets of the late 1960s and early 1970s, crafted by Michael, M is a prestigious wine reflecting the animo, or “soul,” of its maker: compelling, dynamic, and elegant.

Estate:

Folio Wine Company550 Gateway Drive, Suite 220, Napa, CA 94558, USAT: +1 - 707 - 256 2700, F: +1 - 707 – 256 2701, E: info@foliowine.com www.foliowines.com - www.mbymichaelmondavi.com - www.emblemwines.com

Sales & distribution:

TxB International Fine Wines GmbHMax-Planck-Str. 1, 53501 Grafschaft-Gelsdorf, GermanyT: +49 - 2225 - 918 71 – 0, F: +49 - 2225 - 918 71 – 20, E: info@txb-finewines.com www.txb-finewines.com

CONTACT

Press contact:

FIVE.COMM Marketing & PR GmbHMariahilferstr. 32, 1070 Vienna, AustriaT: +43 - 1 - 522 4791 – 0, F: +43 - 1 - 522 4791 – 55, E: welcome@five-comm.net