michael mcgrath 5 min sm3 metadata manager final update 4220

8/6/2019 Michael Mcgrath 5 Min Sm3 Metadata Manager Final Update 4220

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“The missing link”

Semantrix SM3 : Social & Mul media Metadata Management

Specialising in Search,Mul media, and Defenceapplica ons

Experienced in Enterprise,Government and TelcoMul media Strategy and

Systems Delivery

Recognised a gap in commercialDAMS/VMS systems…Broadcastmetadata focused…not UGCfriendly…inexible…

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Semantrix SM3: Challenges for Telco s and Cable Companies

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• However, a tradi onal “Broadcastmetadata focused” DAMS/VMS isinexible, and unlikely to support this

Users demand regular newproduct & feature introduc on.

Typically new metadata isrequired

• Unfortunately, DAMS/VMSmetadata is o en inadequate toprovide a differen a ng experience

Users want enhanced search,Personaliza on, EPG’s and

Recommenda ons

• Unfortunately, changing a DAMS/VMS or adding metadata can be aslow and expensive task

Companies need to con nuallyenhance their content value,using addi onal metadata to

improve user experience and RoI©2011 Seman c Technology Conference, June 2011, www.semtech2011.com



Semantrix SM3: Improving User Experienceand Revenue Opportunities

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Improved User Experience

I n c r e a s e

d R e v e n u e

O p p o

r t u n

i : e s

©2011 Seman c Technology Conference, June 2011, www.semtech2011.com



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Semantrix SM3 :UGC – The Way of the Future…

Social Networks and UserGenerated Content (UGC) arerelentlessly transforming theInternet and the way users

interact

UGC can include user createdmedia les like videos, blogs,

ra ngs and comments on sites,

Facebook pages etc.

UGC will be accessed by 63% of

the online popula on (or 150million US Online users/month)

Unfortunately UGC accessacross mul2ple media types isnot supported by tradi2onal

DAMS/VMS systems!

So what to do?©2011 Seman c Technology Conference, June 2011, www.semtech2011.com



Semantrix SM3 is the “Missing Link”

5

Semantrix SM3 is the“missing link” between

tradi8onal VMS or DAMSsystems and exible

Metadata Management,and modern UGC needs

SM3 provides aunique

compe88ve

advantage




Semantrix SM3 Provides…

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An adaptable text and mul mediametadata management systemdesigned to “front” and enhancecommercial VMS & DAMS systems

Content & metadata value enhancement via automated tagging , annota on, and cross-referencing using Seman c Web & Domain Ontology models, NLP/Text Analy cs, andEn ty & Concept iden ca on

An Enabler for the Next Genera on of Social Network Aware Intelligent Media

Recommenda on, Personalisa on, Conceptual Search, Seman c Adver sing and UGCSystem Integra on

Seman c Web technologies and DSL approaches to model, represent and relateconcepts in ways not available to tradi onal VMS/DAMS systems and emerging UGCsystems

SM3 is the “missing link” to solveexis ng Telco / Cable / Mediacompany metadata problems whileenabling UGC system integra on




Semantrix SM3: Core Platform Architecture

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The core platform elements include• Semantic Web Components• Text Analytics• Media Metadata Annotation• Search and Recommendation• Workflow

Semantrix SM3 delivers services including:• Enhanced Multimedia Search• UGC Integration with VMS/DAMS• VMS/DAMS Metadata Enhancement• EPG & Recommendations• Semantic Advertising




Semantrix SM3:Platform Variant Use-Cases

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• Providing the missing linkage between video-specic metadata,3rd-party content sources and the consumer

Commercial VideoManagement and Publishing

Systems

• Cross-referencing of UGC (Social Network content, Blogs, etc)and DAMS/VMS System content (Video, Photos, Music, etc)Search and Cross-referencing

• Supports Seman cally Analysed & Tagged Media content(Online Web Page, Video, etc). Brand & Campaign managedAdver sing is Linked via User Personalisa on, Content & Tags

Seman c Adver sing

• Linking corporate informa on to related news, blogs andcorporate videos for publicity, internal staff awareness, andtraining purposes

Enterprise ContentManagement and search

• Search, indexing, & cross-referencing of en es, sensors,imagery, ELINT and email traffic analysis, etc

Defence: Situa onal Awareness& Homeland Security




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Semantrix SM3: Why a Semantic Metadata Core?

• Seman c technologies easily integrate,transform & query content

• Faster to design, build and extend thanrela onal DB models

• Easily extend and create new complex queries

without other query impacts

• Faceted/a ribute search• Pluggable rules & search engines• Cross-reference concepts via domain ontology's

to link related content elements• MPEG7/21 standard used to tag metadata at

video, scene, frame levels

©2011 Seman c Technology Conference, J une 2011, www.semtech2011.com



Semantrix SM3: Benefits of using aMetadata Manager with a DAMS/VMS

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• DAMS / VMS systems storeBroadcast metadata (Name,format, codec, etc) – notvalue-add metadata

• Enhance content usinglinked-data & usermetadata sources

• SM3 can emulate exis ngDAMS/VMS indexes

• Facilitates replacing DAMS /

VMS systems• User and Social network

preference integra on

• Supports custom R/T EPG,VOD catalogues & mul -screen channel delivery




Semantrix SM3: UGC Tag, Cross-Reference and Search

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• Dynamic UGC Text & Mul media taganalysis and cross-referencing

• Domain DSL Mapping between UGCstyles (Twi er vs. SMS)

• Relevance decay models combat“Six degrees of Separa on”

• Integrate with UGC Componentssuch as RSS Newsfeeds, Blogs,Ra ngs & Preferences

• Auto-link and No fy on contentupdates

Example:• Travel posts are cross-referenced

to other posts, articles & picturesabout matching locations &

attractions etc. ©2011 Seman c Technology Conference, June 2011, www.semtech2011.com



Semantrix SM3 supports a range of VideoRecommendation Approaches

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• Extensible Movies metadatacore represen ng relevanta ributes

• can be extended with addi onalinforma on to enhance the UserExperience

• User and Social networkpreference integra on

• Pluggable Search op ons

• Personalised R/T EPG and VOD

catalogues• Integrates with IPTV , STB,

Widgets & Appliances

• Supports Seman c Adver sing

• Developing ThemeGeneRecommenda ons

SM3: Every Telco’s Best Friend!




Semantrix SM3: Semantic MediaRecommendation and Advertising

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• Recommend things relevant to a taggeditem of interest – an element on a web-page, scene in a video etc.

• Recommend other related items• Recommend adver sing inserts for a web-

page, scene in a video etc.- based on itemmetadata, user prole informa on, rulesetc.

• Text Analy cs allows us to iden fy en es,concepts and sen ment. For exampletheme, genre, plot summary…

• Applied to media descrip ons at object,

scene, and even frame level we canaccurately iden fy poten al advert targetsrelevant to demographic or individualpreferences.

• SM3 can lever it’s seman cally taggedmedia content to deliver highly targetedadverts to users – increasing ad revenue

Media Scene Tags• The Aston Mar n

Car

• The Tom Ford Suit

•

The loca on• The Actor Daniel

Craig

• Related JamesBond Movies

Examples:• While watching the video the Media

scene tags in the movie above, can all beed dynamically to associated

adver sements (text, pictures, video),and the viewer prole - Rich single, lowincome father etc.




Semantrix SM3: Defence, Situational Awareness and Homeland Security

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• Annotate and Cross-Reference security/UAV video, images, documents, reportsetc.

• Extract and tag text with names,organiza ons, places etc.

• Resolve tags to standardised names forconsistent tagging and retrieval

• Links media assets such as video to otherrelevant media or text assets

• Cross-Reference and Search assets byplace, me, person, organiza on etc.

• Provides concept search & cross-referenceservices to processing agents in theSeman cFusion data fusion & Situa onalAwareness system

Example: Email and UAV Videoextracted by Seman cFusion fromSM3 as map overlay

SM3 is integral to the Seman cFusion Situa onal-Awareness pla orm. This delivers automatedmonitoring and response capabili es to defence,security , emergency services. Call to discuss




Semantrix SM3: In Conclusion SM3…

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Is designed to “front” and enhance commercial VMS & DAMSsystems, SM3 provides the “missing link” – solves exis ngTelco problems, and enables integrated UGC systems

Provides Content value enhancement using cross-referencing,adding metadata, using Seman c Web & Domain Ontologymodels, NLP, Text Analy cs & concept extrac on approaches

Enables the next genera on of Social Network awareIntelligent Media Recommenda on, Conceptual Search,Seman c Adver sing, and UGC system integra on capabili es




Interested in discussions on venture equity, royalty, IP sharing, or othermodels to facilitate early core pla orm comple on and delivery of ini aldifferen ated market versions

Interested in poten al integra on into larger Telco/Enterprise VMS/DAMSproducts, or Enterprise systems . Also interested in discussions on other joint development and integra on opportuni es

Willing to engage in development of POC/Demonstrators in your

environments

Please visit our website www.Semantrix.com.au or call us on +61425739536to nd out more about our SM3: Social & Mul media Metadata Manager orthe Seman cFusion: Situa onal Awareness & Homeland Security programs

Semantrix SM3: Moving Forwards Semantrix is…

©2011 Seman c Technology Conference, June 2011, www.semtech2011.com 18

michael mcgrath 5 min sm3 metadata manager final update 4220

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