michael kors
TRANSCRIPT
CONDE NAST
• GENDER: FEMALE
• AGE: 25 TO 54 YEARS OLD
• ANNUAL INCOME: ABOVE $50,000
WHY ADVERTISE?
• 70 % OF NORTH AMERICAN CONSUMERS ARE FAMIL-IAR WITH MICHAEL KORS. THE MARGIN IN WHICH TO GROW THEIR BUSINESS THROUGH MAR-KETING CAN BE INCREASED.
• MICHAEL KORS MARKETS ITSELF AS A LUXURY LIFE-STYLE BRAND,
TARGETING THE AFFLUENT AND ASPIRATIONAL CONSUMERS. - JUST LIKE OUR CONSUMERS AND READ-ERS!
• THE MAGAZINES THAT WE HAVE SELECTIVELY CHO-SEN FOR YOU, MICHAEL KORS TO ADVERTISE YOUR PRODUCTS IN THE MOST EFFECTIVE WAY.
THESE ARE THE MAGAZINES WE HAVE CHOSE FOR YOU!
MICHAEL KORS TARGET AUDIENCE
• Gender: Female• Age: 25 to 54 years old • Annual Income: Above
$50,000
• GENDER: FEMALE (87.5%)• MEDIAN AGE: 38.5 YEARS OLD• MEDIAN INCOME: $60,536• SPECIAL ISSUES FOR MK
• SEPTEMBER- “THE FALL FASHION BLOCKBUSTER”• DECEMBER- “CHIC FOR THE HOLIDAYS”
WHY VOGUE?
• NATIONAL MAGAZINE AWARDS- MAGAZINE OF THE YEAR -GENERAL EXCELLENCE- STYLE & DESIGN
• PRESTIGE- CONSUMERS VIEW BRANDS ADVERTISED IN VOGUE AS THE BEST
• VOGUE READERS SPEND MORE ON FASHION EACH YEAR THAN READERS OF ELLE, MARIE CLAIRE, INSTYLE, VANITY FAIR AND HARPER’S BAZAAR
FULL BLEED-OUT AD
GLAMOUR
• GENDER: FEMALE (96%)• AGE: 18-49 YEARS OLD• MEDIAN INCOME: $64,280
• SPECIAL ISSUES FOR MK• JUNE- “THE SUCCESS ISSUE”• OCTOBER- “FALL BEAUTY
ISSUE”
• ADWEEK’S HOTLIST• HOTTEST FASHION MAGAZINE• TOP 25 MAGAZINE IN AVERAGE
PAID CIRCULATION
WHY GLAMOUR
PERFUME SAMPLE INSERT
TEEN VOGUE
• GENDER: FEMALE (93%)• MEDIAN AGE: 24
• MEDIAN INCOME: $56,366
• SPECIAL ISSUES FOR MK• SEPTEMBER- “THE FALL FASHION ISSUE”
• NOVEMBER- “THE SOCIAL RESPONSIBILITY ISSUE”
WHY TEEN VOGUE
• GATEFOLD AD
• OPPORTUNITY TO REACH A YOUNGER TARGET MARKET
STYLE.COM
Gender: Female (70%)Median Age: 32
Median Income: $103,000
ALLURE
• GENDER: FEMALE (70%)• MEDIAN AGE: 32
• MEDIAN INCOME: $103,000
WHY ALLURE
• WE WILL USE ALLURE AS OUR OPPORTUNITY TOUSE THE TABLET, APP, AND INTERNET TECHNOLOGY MAGA-ZINES ARE CURRENTLY US-ING.
• THIS MARKET IS GROWING IN THE MEDIA
COMPARATIVE ANALYSIS