michael braungart - cradle to cradle design
TRANSCRIPT
Cradle to Cradle Design
CISCO Connected Urban Development Conference
Michael BraungartAmsterdam, September 23rd, 2008
Connected Urban Development Conference 08´
PATRIOTIC SOCIETY SINCE 1765, HAMBURG
Philosophy:
Tolerance and Rationality, Progress and Maturity, Humanity and Community Building.
EPEA OFFICE: die Patriotische Gesellschaft, Hamburg
cyclohexanon alkyl aromatics
2-ethylhexanol
BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS...
SOURCE: Hamburger Umweltinstitut e.V.
BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY
GREEN AND SUSTAINABLE CHEMISTRY?
HEAVY METALS IN TOYS
Ham
burg
er U
mw
elt
Inst
itute
CRADLE TO GRAVE DESIGN PARADIGM
CRADLE TO GRAVE DESIGN PARADIGM
ENVIRONMENTAL DISASTERS
CRADLE TO GRAVE DESIGN PARADIGM
ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
ARE WE TOO MANY?
ARE THEY TOO MANY ?
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
Eco-Efficiency Rearranging the deck chairs on the Titanic
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
ECO-EFFECTIVENESS
CRADLE TO CRADLE : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
CRADLE TO CRADLE DESIGN PARADIGM
• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
IDENTIFY THE BEST: ABC-X CATEGORIZATION
ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
Biological Metabolism
Technical Metabolism
Biological Nutrient
CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS
MULCH AND COMPOSTRESOURCE GROWTH
ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN
TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS- User’s Health- Safe for the Environment
MANUFACTURE BIODEGRADE
COMPOST
COTTON
RECOLLECTION
Technical Nutrient
SHAW CARPETS: TECHNICAL NUTRIENT
CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING
FIBER PRODUCTION REPOLYMERIZATION NYLON 6
The BEL-AIR Bio Filter
ECO-EFFECTIVE VS. ECO-EFFICIENT ARCHITECTURE
Eco-Efficient Architecture:• Minimize energy use• Reuse Materials• Dematerialization – less
materials• Recycling
„The house is a machine for living“ (LeCorbusier)
• Uniform design regardless of place• Facilitated by air conditioning• Short on fresh air and natural light
BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE
Eco-effective architecture
• Rematerialization– Technical and biological cycles– Integrated with nature‘s
nutrient and energy cycles• Material chemistry
– Positively defined material chemistry
– e.g. Climatex and BASF carpet fiber
Buildings like trees, Cities like forests
Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
ECO-EFFECTIVE ARCHITECTURE
• More Impact– More habitat– More clean water– More fresh air– More pleasure– More beauty– More biological diversity– More fun
• Intelligent Workplace– Responds to outdoor and
indoor conditions
Prior to Redesign
•Soil and water contamination on worksite
•Dark, dank, unpleasant Factory-Interior
•US$ 48 million for Water-Management
After Eco-Effective Redesign
•Decontamination of soil
•Natural lighting and high ceilings
•US$ 35 million savings for Water Purification
Ford: River Rouge Plant in Dearborn, Michigan, USA
RIVER ROUGE – LIVING ROOF DESIGN
© Ford Photographic
• Design Cities and Buildings with Net-positive benefits for the living environment in mind
• Best practice in planning, design and development of infrastructure.
• Eco-Retrofitting
• The SmartMode method - to help reverse the ecological and social impacts of past development.
Systems Mapping And Re-design Thinking
JANIS BIRKELAND: POSITIVE DEVELOPMENT
ECO-RETROFITTING: GREEN ROOFS, VERTICAL GARDENS ...
Musée du quai Branly, Paris http://www.thegrowspot.com/know/f5/vertical-gardens-living-walls-53838.html
Fukuoka Building, Japan. http://www.metaefficient.com/images/Ambasz_fukuoka_green_roof.jpg
Bionorica AG: Headquarters in Neumarkt, Nurenberg, Germany
• Use of natural functional materials
• Energy solution technologies
• High indoor air quality
RAISED FLORA
WASTE MANAGEMENT = NUTRIENT MANAGEMENT
“Waste” Management: Ideal sector to collect and handle materials for upcycling.
“For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re- discovering what our business is really about!”
“We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.”
Ruud Sondag
CEO, AVR - Van Gansewinkel
•
AVR VAN GANSEWINKEL: THE NUTRIENT MANAGER
STATEMENT FROM THE CEO OF DESSO
- Stef Kranendijk, Desso CEO
“With Cradle to Cradle, Desso is in it for the long haul. It’s a challenging task which will involve the creation of entirely new products and technologies. But it’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.”
INTELLIGENT MATERIALS POOLING (IMP) – PHASE ONE
Creating Strength:
• Identify partners
• Identify substances to eliminate
INTELLIGENT MATERIALS POOLING (IMP) – PHASE TWO
Using Strength:
• Develop a collective list of intelligent materials (i.e. positive purchasing and procurement list)
– I.e. eco-effective polymers and additives, alloys, building materials, etc.
INTELLIGENT MATERIALS POOLING (IMP) – PHASE THREE
Define Flows:
• Define use periods for products and services
• IMP uses high quality materials, becoming a virtual ‘materials bank’
INTELLIGENT MATERIALS POOLING: MATERIAL FLOWS
EXAMPLE OF A CRADLE TO CRADLESM Platform
CRADLE TO CRADLE CERTIFICATION
• 4 LEVELS OF CERTIFICATION:– PLATINUM– GOLD – SILVER– BASIC
• CERTIFICATION CRITERIA:– MATERIALS– MATERIAL REUTILIZATION– ENERGY – WATER– SOCIAL RESPONSIBILITY
Victor Inovatex Gold
Tartan Track Silver
Shaw Eco Worx Tile SilverMirra Chair Silver/Gold
Steelcase Workstation SilverTimber Sil Wood Treatment agent Silver
EXAMPLES FOR CERTIFICATIONS (MBDC)
TRIPLE TOP LINE
ECOLOGICAL FOOTPRINT
BENEFICIAL ECOLOGICAL FOOTPRINT
“It’s obviously time for a new paradigm. And the question is, Do we adopt it now, or do we wait until we’re really in trouble?…I recommend Cradle to Cradle, a book by Michael Braungart and William McDonough.”
- Brad PittOctober 2006,
Volume 146, Issue 4
THE NETHERLANDS A CRADLE TO CRADLE HOTBED
Becoming native to placeBecoming native to the planet
CRADLE TO CRADLE – WHERE TO BEGIN?
FOCUS ON CLUSTERS OF NEEDS
Infrastructure
Eco-Retrofit of Built
Environment
Air Purity
Energy
Health
Non-Renewable Nutrient Recovery
Transport
Children
Consumer Goods
Bio- Diversity
CRADLE TO CRADLE – WHERE TO BEGIN?FOCUS ON CLUSTERS OF NEEDS
CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS
International Congress and Exhibition for Innovation and Intelligent Design
12. – 14. November 2008FRANKFURT, GERMANY
www.nutec.de // +49 69 75 –59 99
NUTEC - Becoming Native to the Planet
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]