mice exhibition
TRANSCRIPT
MICE: EXHIBITIONS
Presented by:Annalyn Pena
Events Management
What is an Exhibition?
Exhibition/exhibit Presentation Products and
Services Audience Demo/taste Promotion
Types of Exhibitions
Agricultural Show
Consumer shows
Types of Exhibitions
Types of Exhibitions
Specialized Trade Show/ Exhibition
Types of Exhibitions Private
Exhibitions
Types of Exhibition Confex – Combined Conference and
Exhibition shows
Purpose and Benefits
exchange of information between companies and potential clients.
Buying and selling Social welfare have direct linkages
with tourism
Part of marketing mix
Medium for research and development
Provides opportunity for consumers to compare products
introducing and testing new products
The Hospitality and Tourism Industries› WOFEX› Tourism Expo› Promotion of
destinations - seasonality
Contribution to the Industry
Creating and Designing Trade Fairs
Trade Show Manager Contractor Accounts Executive Exhibitors
Design: Focus on your Target Audience What do the
audience expect from exhibitors?
What is the emotional profile of the target audience?
Reduce your offering to the essentials
Reduce your graphics text to only one main message
Consider using questions in your messaging.
Thoughtful use of materials, colors and shapes
Use of emotional imagery
Exhibition Layout & Design Considerations Logic
› Chronological (for Art Exhibits)
› Like With Like
Use of the Space
Lighting
Flow
Exhibition Layout & Design Considerations
Exhibition Centers in S.E. Asia Asia World Expo – Hong Kong Hong Kong Convention and Exhibition Center
Exhibition Centers in S.E. Asia Jakarta Convention Center Kuala Lumpur Convention Center
Singapore Expo Bangkok International Trade and Exhibition
Center
Exhibition Centers in S.E. Asia
Conference/Exhibition CentersWorld-class exhibition
centers in the Philippines:
PICC SMX Convention
Center World Trade Center-
Manila CICC
Upcoming Exhibitions!
World Food Expo – Aug. 1-4 Green Philippines – Aug. 16-18 Food and Drinks Asia – Sep 6-9 Food Franchising – Sep 6-9 Asia Food Expo – Sep 12-15 Bakery Asia – Sep 12-15 Manila Food & Beverage Expo – Jun 12-16,
‘13
Thank You!
"As long as your going to be thinking anyway, think big."
-Donald Trump