mic fitzgerald on from product market fit to early sales - codeninja talk
TRANSCRIPT
From Product Market fit to early sales
By Michael FitzGerald of
CodeNinja talk5th Nov 2013
From Product Market fit to early sales - 5th Nov 2013
Questions?Please stop me and ask.
... and a disclaimer (not a lecturer)
From Product Market fit to early sales - 5th Nov 2013
1. Build it (Product) - MVP2. Story it (Marketing) - Founders & App3. Sell it (Revenue) - Product or Equity
From Product Market fit to early sales - 5th Nov 2013
MVP
From Product Market fit to early sales - 5th Nov 2013
Build the MVP...Core Concept
Core UX
... on the road to Product / Market fit
From Product Market fit to early sales - 5th Nov 2013
But only software right?
No... use landing pages to test any product.
From Product Market fit to early sales - 5th Nov 2013
The advantages of a startup...
Low budget (less bloat)No users (no legacy)
From Product Market fit to early sales - 5th Nov 2013
Go live early - changes everything
(But not for most games?)
From Product Market fit to early sales - 5th Nov 2013
Learn to say no.
... and even upset some.
From Product Market fit to early sales - 5th Nov 2013
Attract and engage “sophisticated early adopters”
And learn, iterate, learn, iterate...
From Product Market fit to early sales - 5th Nov 2013
UX. ... and not just app. All touch points.
•Remember, you’re damaged goods•Take away that “uncertain feeling”•Animations (not the fancy ones)•Context before (design) consistency•Conventions: Macro vs Micro
From Product Market fit to early sales - 5th Nov 2013
More UX.
•Mobile first if possible•Reduce decisions for user•Design screens that will not be read!•Simple vs smart•Use things like Twitter Bootstrap
From Product Market fit to early sales - 5th Nov 2013
The Story of Marketing
From Product Market fit to early sales - 5th Nov 2013
At the startit’s all about your story as much as the app
From Product Market fit to early sales - 5th Nov 2013
Launch?Not the traditional way anyway.
... but it can be done Mailbox-styleGood video, Get emails & Gamify.
From Product Market fit to early sales - 5th Nov 2013
Marketing website
•You’ll be judged on it! (Squarespace)•Look alive. Emanate ‘aliveness’•Keep copy short - only need one sentence to hook
From Product Market fit to early sales - 5th Nov 2013
The dirty word of sales
From Product Market fit to early sales - 5th Nov 2013
A modern sales process
Landing pages
Web forms
Contact Mgt
Auto-responders
Lead Score
Interaction
Sale Pipeline
Traffic
Tracking
Sale
Landing pages
From Product Market fit to early sales - 5th Nov 2013
Traffic
Tracking
Referral SEO
Google AdsSocial
Lead gen
Web forms
Manual
Lead Generation
It’s a numbers game. Good, small, poor (leads), send them through the funnel!
Contact Mgt
From Product Market fit to early sales - 5th Nov 2013
Tracking
Lead capture
Landing pages
Web formsGoogle gadget
Traffic
Referral SEO
Google Ads
Manual
Lead Capture
Build fast, try things, A/B test, try more. Tweak.
Auto-responders
From Product Market fit to early sales - 5th Nov 2013
Web forms
Lead profiling /Enrich contact
Contact Mgt(CRM)
Lead Profiling & Enrich contact
Spot the time-wasters and prune the good ones.
Interaction
Lead scoring(CRM)
From Product Market fit to early sales - 5th Nov 2013
Contact Mgt
Lead Nurturing
Email Mkt’ing(Autoresponders)
Lead Nurturing
Funnel emails - specific and targeted. Process actions of subscribers. Record in CRM in custom fields or (additional) Statuses.
Trans-action
Sale Pipeline(CRM)
From Product Market fit to early sales - 5th Nov 2013
Lead scoring
Inside Sales
Interaction(CRM)
Inside Sales
Live on the phone - warm calling (with permission). Create, nurture and close deals.
Sale Pipeline
Sale & Accounts
From Product Market fit to early sales - 5th Nov 2013
Transaction
Transaction
And move them on in the Ecosystem! Retention, Customer support, Tech Support.
From Product Market fit to early sales - 5th Nov 2013
Landing pages
Web forms
Contact Mgt
Email Mkt’ing
Lead Scoring
Interaction
Sale Pipeline
Traffic
Tracking
Sale Transaction
Inside Sales
Lead Nurturing
Lead profiling
Lead capture
Lead gen
From Product Market fit to early sales - 5th Nov 2013
That’s it.
Build n’ship
From Product Market fit to early sales - 5th Nov 2013
Thank you for listening