mhvdm presents big time seo on a small business budget | jason white of dragonsearch
DESCRIPTION
Mid-Hudson Valley Digital Marketers was excited to host a Small Business Online Marketing Seminar on December 3, 2013 at The State University of New York at New Paltz. We invited a panel of Hudson Valley digital marketing experts, Raleigh Green, Jason White, and Aaron Mandelbaum to discuss how to make the most of your digital marketing budget on three major vertical: Branding, Search Engine Optimization, and Social Media Marketing. Jason White of DragonSearch shares all the tips and trick to optimize your content for SEO on a small budget. Learn the importance of content and how to be a web citizen. To learn more about MHVDM and future seminar join us on twitter.com/MHVDM or facebook.com/groups/mhvdm/TRANSCRIPT
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Big Time SEO on a Small Business Budget
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Who is Jason White?
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But in Reality…
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I Hustle so My Clients Earn Traffic
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& Make Them Money
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Search Engines Aren’t Magic
• Fancy Math Equation • There are no Shortcuts• Incredibly Rational
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Math. Simplified.
Search Engines want the best answer to a user’s query.
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Be Real. Be You.
Search Engines trust established brands because users do.
Search Engines are leery of brands that don’t seem credible.
Focus on your customer.
Let your passion permeate.
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Credibility Matters
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I’m a Weirdo SEO
I don’t care about optimization.I am who I am and that’s all that I am.
I let my passion ooze out.
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Rankings Are Garbage Success Metric
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Focus on what you Control
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Feed the Search Engine
Earn ReviewsEarn PressGo Slow
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Google Plus, Google Maps & Google Local
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Google Maps
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Google Local
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Yelp! SERP
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Yelp! Business Listing:
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Your NAP!
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Name, Address, Phone Number
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Complete Your Profile
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Complete Your Profile
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Earn Reviews & Listen to your Customers
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Don’t Fake It
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The Other Guys – Building Profiles by Niche
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Don’t think Links, Think Visibility Become a web citizen.
Frequent the publications that you want to profile you or your business. Comment and Share.
Focus on earning visibility because the Links and Citations follow.
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Get to Know Who Matters
Local Journalists
Local Bloggers
Local Luminaries
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Tell Them a Story
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Newspapers are Hungry
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Bloggers Need Content Too
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Give Before You Ask
Follow them on Social Media.
Find common interests.
Share and comment on their content.
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The People in this Room Matter
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Shoot! There’s a Lot to Do…
Digital Marketing is a long term game. It doesn’t Happen Overnight.
Make changes little by little.
Measure what happens & make more improvements as necessary.
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Search Engines are Rational
Hypothesize, implement, analyze &Do it again.
The Internet is dynamic .
Your Business is dynamic.
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Thank You
Let’s Connect:Twitter: @Sonray
LinkedIn: www.linkedin.com/in/jaylwhite/
SlideShare: www.slideshare.net/JasonWhite18
Singing Telegrams Accepted