A VISION FOR THE FUTURE

Progress report on the new strategy for APF-Mill Hill

The current situation regarding appeals

• If regular appeals are not carried out in each parish, donation levels and support for Mission drop dramatically

• Mission animation in between 5-yearly appeals will prevent support tailing off between appeals

BUT• APF-MHM is not meeting the once-every-5-years target• Shortfall of approx 100 appeals/year

WHY?

RESOURCES• Not enough MHM Organisers to conduct sufficient appeals• Recognise that lay volunteer support - and the ‘mission team’ - is crucial

to the future success of APF-MHM partnership

Objective 1

How should MHM be organised regionally and centrally

to successfully manage and monitor fundraising activity within parishes?

Key elements of new plan• Redefine role of MHM Diocesan Organiser

– Not responsible for booking appeals– Increased focus on mission animation

• Recruit Appeals administrators & Co-Ordinator– Appeals booking and administration– Co-Ordinator to plan and monitor appeals resource– Manage administrator team

• Recruit ‘pool’ of additional appealers– Lay volunteers– Deacons– Returning MHMs / Associates– MHM seminarians who didn’t complete training? – Diocesan Directors?

MHMs

Additional appealers

Appeals Co-ordinator

Appeals administrators

Eccleston Sq & Freshfield teams

Diocesan Directors

Local secretaries

Other parish volunteers

The Mission Team

Mission animation• MHM Organisers

– Regular contact with LS– Appeal follow up meeting– Mission Events within each diocese – Mission Animation guidebook

• Need support of DDs and entire mission team to keep spirit of Mission alive in between appeals

Objective 2

Develop a co-ordinated approach to recruitment and retention

of volunteers

Appealers• Lay volunteers

– Target existing APF-MHM supporters geographically by diocese/deanery to find possible appealers.

– Flexibility about how many appeals and in what area• Deacons

– Agree with Bishops in high priority dioceses– Conduct fixed number of appeals/year– Fixed term? Rolling appointment?

• MHM priests returning/on leave– Appeals booked by Administrators– ‘Parachute in’ to help conduct appeals in a diocese

• Diocesan Directors– Some interest following regional meetings

Campaign for lay volunteers ‘Mission Needs You’

• ‘Mission Needs You’ campaign targeting existing supporters to volunteer to do more for APF-Mill Hill

• Focus volunteer recruitment on areas where support is most needed

• Spell out all the different ways in which someone could be part of the mission team e.g. :– Lay appealer– Local Secretary / Promoter– Help set up a mission animation event– Help out in schools via Mission Together

• All part of mission animation• Plan to support and retain volunteers

‘Mission Teams’ campaign to clergy and existing lay volunteers

• Communication campaign to ensure that everyone within the mission team understands what is happening and how they can support it– Bishops– Diocesan Directors– Parish Priests– Lay appealers– Local secretaries– Wider Mill Hill

• Focus on 75th anniversary of Mill Hill – APF union in 2011– APF-Mill Hill Mass in every diocese

Campaign priorities

• Priority dioceses– Brentwood– East Anglia– Menevia– Northampton– Nottingham– Shrewsbury

How will these campaigns work: Volunteers

• Mail annual members in priority dioceses with ‘Mission Needs You’ leaflet (530 parishes, approx 6,000 people)

• 2 page spread in Mission Today autumn 2010 issue with dedicated response form reaches remaining supporters

How will these campaigns work: Mission Teams

• Mail LS and DDs in 6 priority dioceses 2 weeks before volunteer mailing lands– Mission Teams leaflet– Copies of Mission Needs You leaflet

• Include pack for LS and PP in bulk copies of Mission Today autumn 2010 issue for remaining dioceses

Campaign support• Websites• PR in relevant press• Ads in Catholic press

(contra arrangement)• Slot at autumn Bishops’ Conference

Objective 3

Satisfy the requirement to run appeals in each parish every 5 years

What additional resource is needed?

• Approx 536 appeals needed/year• 14 MHM Organisers can conduct approx 336

appeals/year• Additional appealers needed to conduct 200

appeals/year• Existing lay appealers conducting around 45

appeals/year currently

KPIs• What will success look like?

– Appeal in every parish every 5 years– Succession planning in place

• Active Mission Teams• MHMs retiring• LS in each parish• Rolling programme of additional appealers

– Active mission animation programme in all dioceses– More volunteers engaging actively with APF-MHM– More donation revenue

Progress report• Preparing campaign materials for volunteers and

mission teams• Agreeing criteria and process for selection of new

appealers• Agreeing who should handle enquiries about

volunteering for each diocese• Working with individual Diocesan Organisers on

mission animation• Planning recruitment and set up of new lay staff• Explaining new plan to mission teams

Timeline goal• Objective

– Appeals Co-Ordinator and Administrators in place by autumn 2010 to start booking appeals for 2011

– New volunteers recruited in time to be active appealers etc in 2011

How are APF/MHM working together?

• MHM Vision Group• APF team• Ashridge

Communications

• Consultation on each stage of plan

• Agreed split of budget: joint investment in future

• Working together on campaign materials

• Working together to ‘triage’ volunteer enquiries

What does this investment mean for APF-MHM?

• What happens if we do nothing?– Current annual shortfall in appeals/year = 100– Gap will get wider

• This strategy aims to reach once every 5 years target– Achieve 100 more appeals/year– Increase donations due to increased no. of

appeals

What could this investment mean for APF-MHM?

PLUS• More volunteers• Reanimated volunteers• Raised profile of mission in parishes through mission animation• Succession planning• Increased donations in ALL parishes• Increased activity through legacies, major donors and Mission

Together not just Red box holders and annual members• Infrastructure to support a long term strategy in place

– succession planning easier from a stable base