mgm springfield
TRANSCRIPT
PowerPoint Presentation
MGM SPRINGFIELDLauren BrodeurSales/Marketing Intern [email protected]
AGENDAWhat Sets Us ApartYour AudienceDisplay AdsVideo AdsSEMMassLive.com VIP ContestWrap Up & Questions2
What sets us apartMGM is a national company in a local market
& we are a local company with a national reach
It makes sense.
As the #1 local news source in Western Massachusetts, MassLive.com is the primary medium for residents to read about the development of MGM Springfield.
MassLive.com has a specific news section dedicated to all content written about the MGM project.
Weve been with MGM for every step of their journey 3
4AUDIENCE TARGETING: WE GO BEYOND DEMOGRAPHICS BEYOND DEMOGRAPHICS
Casinos. Gambling. Concerts. Entertainment. Nightlife. Restaurants. Shopping. Family Attractions. Spas.
Planned casinoExisting casino
Geo-targeting radius
Geo-fencing
Geo-retargeting
Re-messaging
CRM data targeting
Awareness, CONSIDERATION, Conversion, Advocacy..
Digital display advertising on desktop & mobile checks all the boxes
Video with VersatilityMaximize the impact of your video content 6YOUTUBE TRUEVIEWPre-roll ad
OUTSTREAM VIDEODesktop and mobile ads
DRIVE SEARCH STRATEGY & CONVERSION with SEMPay-per-click campaignConquestingTrackable 7
Lauren Brodeur (LB) - Now can tell what exact keyword was the conversion. match craft. MassLive.com contest
Week-long countdown contest
Calendar of in-house prizes (amenities) Getting visitors in the door Ability to collect user information for future CRM targetingA thank you to the city of Springfield and surrounding county
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Lauren Brodeur (LB) - second street
Thank you!
Questions?