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Case study onMorgan Stanley's

Return onSystem

Noninvestment

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  Case Prepared by  Paresh Suthar  Jay Solanki  Rinku Goswami  Parul Prajapati  Meghana Patel

Submitted to

Ms.Jyoti Ghanchi

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Morgan Stanley is ounded in !"#$%

 Morgan Stanley is a global &nanial servies &rmhead(uartered in New )ork City serving a diversi&ed

group o orporations* governments* &nanialinstitutions* and individuals%

  Morgan Stanley also operates in #+ ountries around

the world* with over ,++ o-es and a workore oover $#+++%

 

.verviews o the ompany

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•  .perates in / segments 012nstitutionalseurities*

  3sset management * Retail brokerage and

disover4whih provides disover ardservies5

  Provides disover ard servies mergerwith retail brokerage 6ean writer 6isover

and o%in !""7%

.verviews o the ompany

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 8he employees o the dean witter are eltdisrespeted outsiders ater the merger %

6espite the mergers* the Retail 9rokerage

group was never aepted as an e(ualpartner by the rest o morgan stanleys%Moreover *Retails 9rokerage was not well1integrated with the rest o the ompany%

 8he Retails 9rokerages are broke downater the mergers%

Situation 3ter Merger

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Problems o a good leadership%

 8he problems o the well1integrated system%

 8he third problems is to hoose the strategy*

the ompany hoose the strategy o pro&tma:imi;ing %

 8he ompany has investing a less amount intehnology%

 8he ompany is ousing on wealthiestinvestment%

3rise the problems

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 8he ompany is needed to reeivetehnology and intends to make neessaryinvestment %

 8he ompany is provide a &nanialadvisor%

 8he should apply the strategy ogenerating revenue%

 8he ompany should upgrades theomputer system%

 8he ompanies should reated a investorhelp desk in an organi;ation%

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3ttrative return on invested apital%

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THANK YOU